I Do Wedding Marketing Podcast

In this episode of the I Do Wedding Marketing Podcast , I had the pleasure of speaking with Shannon Underwood, Vice President and Conference Director of Wedding MBA—the premier wedding industry conference. Shannon shared insights into how Wedding MBA evolved from a small, family-run event into a massive gathering that attracts over 6,000 wedding professionals annually in Las Vegas. We discussed th...

In this episode of the I DO Wedding Marketing podcast, I had the absolute pleasure of sitting down with Zoila Castro—co-founder of Nomad Agency and BTS Bridal Besties—to talk all things luxury bridal marketing and wedding day content creation. We explored how to authentically connect with today’s luxury couples on social media, the growing demand for wedding day content creators, and how to make y...

In this episode of the I Do Wedding Marketing Podcast, I’m thrilled to sit down with Amy Gould, a certified Dubsado specialist and HoneyBook educator, to talk about all things systems, automations, and CRM strategies tailored specifically for wedding professionals.  Amy shares how her unexpected pivot from HR to becoming a CRM expert began during the pandemic, and how her passion for streamlining...

This week on the I Do Wedding Marketing Podcast , we’re diving into Instagram’s Trial Reels , a feature that lets you test content with non-followers before publishing it to your main audience. I’ll share what Trial Reels are, how they work, my initial mistakes, and how creators are successfully using them for growth.  I also break down strategies like repurposing viral reels, remixing content, an...

In this episode of I Do Wedding Marketing Podcast , I dive into the world of affiliate marketing with Katie Mast, Director of Community at Rock Paper Coin. If you've ever recommended a product to a friend, you're already an affiliate—now it's time to get paid for it! Katie shares her journey from BIG brands to brand partnerships and reveals how wedding professionals can seamlessly integrate affili...

In this episode of I Do Wedding Marketing Podcast , I interviewed Becky Hart, the CEO of Event Crush and host of the Event Crushed Podcast . Becky Hart is an expert wedding planner with over a decade of experience, and today, we're diving into a topic neither of us have covered before—Threads. Threads is Meta’s newest social media platform integrated to Instagram, and Becky shares how wedding...

Welcome back to the I Do Wedding Marketing Podcast ! This season has been amazing, and for this episode, it's just me diving deep into Instagram analytics. If you're in the wedding industry and want to understand how to track and interpret your Instagram metrics, this episode is for you. I walk you through exactly what I look for in an analytics report—what metrics matter, how to measure e...

On this episode of I Do Wedding Marketing Podcast , I dive into a conversation with Fausto Pifferrer, a seasoned wedding industry expert with 40 years of experience in catering, event planning, and vendor networking.  We explore the inspiration behind his book Temporary Friends: A Caterer’s Guide to the Perfect Day and the deep emotional connection vendors form with clients, even if only for a bri...

In this episode, I sit down with wedding industry expert Kristen Leen to uncover the secrets behind successful venue sales, client trust-building, and creating a seamless booking experience. Kristen shares her journey from corporate sales to becoming a sought-after wedding venue consultant, working with venues across the U.S., Canada, and Australia. We dive into the biggest sales mistakes wedding...

In this episode, I’m sharing my recent love affair with Instagram Reels and how I’ve been able to batch-create viral-worthy content in no time. If you’re looking for a quick and easy way to boost engagement on Instagram, you’ll love this tip! I dive into the Remix feature—one of the most powerful tools for creating high-performing Reels without spending hours brainstorming and editing. I walk you...

In this episode of I Do Wedding Marketing , we dive into one of the most important aspects of growing a wedding business—converting inquiries into bookings. As we transition from engagement season into booking season, it's essential for wedding professionals to refine their sales process to secure more clients. Our special guest, Elizabeth Shiels, co-founder of Rock Paper Coin, shares her expe...

In this episode, I welcome my friend, Emily Foster of Emily Foster Creative to discuss how wedding professionals can optimize their websites during engagement season. Emily shares expert insights on branding, website design, and SEO strategies that help businesses attract ideal clients and stand out from competitors. From updating your homepage to tracking analytics and refining your calls to acti...

In this episode of I Do Wedding Marketing, I sit down with Elliot Rosenberg, the founder of Hack My Honeymoon, to uncover the secrets of travel hacking for wedding professionals. If you’ve ever wanted to attend conferences, expos, or industry networking events without worrying about the travel budget, this episode is for you. Elliot shares how wedding pros can leverage travel rewards, credit card...

Access the transcript of this episode here . In this episode of the I Do Wedding Marketing Podcast, I had the pleasure of speaking with Erin Perkins, the founder of Mabely Q and a passionate advocate for accessibility in the wedding industry. Erin is a deafblind entrepreneur who has transformed her personal experiences into a mission to educate businesses on the importance of inclusivity and acces...

In this episode of the I Do Wedding Marketing Podcast, I welcome Deanna Evans, an incredible wedding professional and advocate for inclusivity in the wedding industry. As a woman in a same-sex marriage, Deanna shares her invaluable insights on creating a more inclusive and welcoming experience for couples and their communities. What You'll Learn in This Episode: - Simple steps to start your in...

Life happens, even to wedding professionals. Whether you're dealing with unexpected personal challenges, a family emergency, or just the everyday ups and downs of life, this episode is here to remind you that you’re not alone. Tune in as we explore practical strategies for balancing your business when life gets messy, tips for staying organized during chaos, and the importance of giving yourself g...

In this episode of the I Do Wedding Marketing Podcast , I welcome back Ali Denniston of Eventlightenment to dive into various productivity tips, marketing strategies, and client communication secrets for wedding pros. Ali shares her expertise on everything from time-blocking to harnessing the power of AI for your business, and we discuss the secrets to communicating the value of your packages to p...

In this episode of the I Do Wedding Marketing Podcast , we’re joined by Tayler Cusick-Hollman, Founder and CMO of Enji, to discuss actionable strategies and tools for wedding professionals to save time while boosting their marketing efforts. Tayler shares her expertise on time management, preparing for booking season, and how to effectively integrate AI into your workflow. Plus, she discusses Enji...

In this episode of the I Do Wedding Marketing Podcast , we dive into the start of Engagement Season —the perfect time to prepare your business for the influx of inquiries! Don’t stress if inquiries aren’t rolling in just yet; timelines vary by vendor category and couple. Instead, focus on setting your business up for success in 2025. What You'll Learn in This Episode: Why inquiries might not flood...

In this episode of the I Do Wedding Marketing podcast, Nina shares her expert tips for batch creating social media content for an easier marketing experience. ChatGPT for Wedding Marketing Course www.inclusiveweddingsummit.com Use Code NA30 for $30 Off Your Ticket!

It's okay if you still have open dates for 2025. In this episode of the I Do Wedding Marketing Podcast, Nina Addeo shares marketing tips for getting more 2025 bookings through social media. Mentioned in this video: FREE TRIAL of Carissa Kruse's Content Templates*: https://ido--carissakruse.thrivecart.com/wedding-preneurs-content-club-trial/ Engaged to Engagement Workshop with Carissa Kruse:* https...

Are you ready to harness the power of Pinterest for your wedding business? In this episode, I sit down with Alyssa Abbott, the creative force behind Olive and Vine, to uncover the secrets of Pinterest marketing for wedding professionals. Alyssa shares her journey from wedding photographer to Pinterest strategist, revealing how she discovered the platform's potential for driving traffic and connect...

Are you feeling frustrated with low engagement on Instagram or TikTok? You're not alone. Many wedding industry professionals struggle to get their content noticed in the ever-changing world of social media algorithms. In this episode, we're tackling the common challenge of low engagement head-on. We'll explore practical strategies to boost your social media presence and connect with your ideal aud...

Are you ready to elevate your wedding business and embrace inclusivity in a meaningful way? The Inclusive Wedding Summit is here to guide you through this essential journey, ensuring your brand and services authentically reflect the diverse couples you aim to serve. In this episode, I sit down with Brian Lawrence of Brian Lawrence Weddings and Brenda Ferrarini from Elegant Bridal Productions to di...

Snag your free ticket by August 19th to view my ChatGPT for Wedding Pros presentation for FREE. Otherwise, upgrade for lifetime access! https://bookmoreweddingssummit.com/?aff=60 Check out the wedding business builder! https://www.idoweddingmarketing.com/wedding-business-builder