Higher Levels Tech Sales Podcast

Cold calling in 2025 is not what it used to be — and most of the outdated strategies taught in sales enablement today just don’t work. In this deep dive, Connor Murray, former #1 SDR and SDR Manager at Oracle, breaks down the real cold call framework that top-performing reps are using to book meetings consistently, even in one of the toughest markets we’ve seen in years. This isn’t a motivational...

Most tech sales reps never make $300k+—and it’s not because they aren’t talented. In this episode, we break down the real reasons people stall out: wrong company moves, poor timing, early burnout, and chasing short-term promotions that derail long-term upside. If you're serious about hitting top-tier income, this is the roadmap (and warning signs) you won’t find in flashy career ads.

In this episode, Alex and Eric discuss the intense pressures of working in tech sales, specifically focusing on dealing with stress in sales. They share insights on how to handle the daily mental challenges, including the burden of chasing sales quota. For those in B2B sales, this is a must-watch.

The Real Reason You’re Losing Deals (And How to Fix It) – Deep Dive for SDRs & AEs: This isn’t another fluffy LinkedIn list of “Top 5 Sales Tips.” In this raw and in-depth episode, Eric Finch and Connor Murray (Datadog Enterprise AE) break down real lost deals—step-by-step. If you’re an SDR looking to promote or an AE trying to crack mid-market and enterprise, this episode will save you months...

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How to Handle Cold Call Objections Like a Pro | Tech Sales Training with Connor Murray Struggling with cold call objections in your SDR or AE role? This deep dive is your new go-to guide. In this follow-up to our cold call framework video, former #1 Oracle SDR Manager Connor Murray breaks down objection handling into simple, repeatable frameworks that work in live sales calls—not just in training...

How Top Sales Reps Are Using AI in 2025 (Cold Email, Discovery, Territory Planning) If you're in tech sales and still ignoring AI, you're probably leaving hours on the table every week. In this episode, two senior reps walk through how they're actually using ChatGPT, Prompt Cowboy, and custom GPTs to streamline their workflow and close more deals. No hype. Just real, tactical breakdown...

▶Cold Email Engine (Taught By Connor): https://www.higherlevels.com/cold-email-engine?via=youtube▶Connor's YouTube Channel: https://www.youtube.com/@Connor-Murray▶Take our free tech sales course: https://app.higherlevels.com/c/tech-sales-mini-course▶Break Into Tech Sales in 6 Weeks: https://www.higherlevels.com/ascension?via=youtube ---For Sales Reps▶Become a top 0.1% cold caller: https://www....

🔥 Tech Sales Interview Hard Mode (Unscripted & Unedited)Think you’re ready for a real SDR interview? In this episode, we put that to the test. Connor—former #1 SDR Manager at Oracle and now a top-performing Enterprise AE at Datadog—grills me in a fully unscripted, unedited mock tech sales interview. No fluff, no prep, just raw, real questions and answers like you'd face when applying for...

Want to break into tech sales or land a role at a top company like Amazon? In this in-depth interview, Kevin shares his real journey from being unemployed after college to becoming an SDR at Amazon. We dive into how he broke into tech sales with no prior experience, what it really takes to stand out in tech sales interviews, and why sometimes taking a step back in title can actually be a major lea...

In this episode, we sit down with David, CEO of Whippy.ai, to explore how his bootstrapped AI startup scaled to $5M+ ARR by solving real-world automation challenges rather than chasing hype. David shares his journey from winning a World Series of Poker bracelet to founding multiple startups, culminating in Whippy—a platform that blends voice, SMS, and email automation with functional AI agents. We...

Recorded live at Capital Factory in Downtown Austin, Texas, this lecture dives deep into practical strategies for acquiring your first customer. Whether you're launching a startup or building a new product, this session offers actionable insights, real-world examples, and proven frameworks to help you land that critical first win.

Sitting down with Enterprise Account Executive Anthony Saucedo