High Intensity Business

What's the best way to optimize intensity for your strength training clients and convert more of your free workouts into paying ones? This episode's guest is  Logan Herlihy , a senior exercise physiologist and general manager at  Discover Strength , and the author of  How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes Off .   Logan has overseen over 20,000 workou...

What are some of the biggest mistakes that are holding you back from really growing your fitness business?   Legendary trainer Pete Cerqua returns to talk about the most important keys that every personal trainer and HIT Business owner MUST get right to get more clients and grow their business faster — or else continue to struggle and be stuck in mediocrity.    If you're seriously looking to grow...

So you have a website for your strength studio, but do you really know how well (or how poorly) it's working to drive potential clients to your fitness business?   In this episode, web design expert and fitness website specialist  Connie Holden  joins us to talk about what you can do  now  to check your website for issues and make sure it's not costing you business!   Pixality Design  is Connie's...

How can you help your strength training clients break through plateaus and maximize muscle gain throughout life?   Trainer of Champions Borge Fagerli returns to the podcast to talk about advanced strength training techniques and strategies to help you build muscle more effectively for the long term, why and how you should manage fatigue for better gains, debunking resistance training myths, and de...

Why do some scientific studies say that HIT is better than High-Volume Training, and why do others say the opposite?    How can you make sense of this information for yourself and your strength training clients?   Dr. Jürgen Giessing has authored best-selling books on High-Intensity Training and is an esteemed researcher and professor of sports science at the University of Landau in Germany, and h...

Do you have a clear vision of what a  massively  successful life is for yourself? Not just as a fitness business owner, but including your personal and family life as well?    This episode is a special one for me as I welcome an incredibly successful businessman – and my mentor –  David Pike  to the podcast.    David has built many successful businesses in a variety of industries (including fitnes...

What's the best strength training + diet combination if you want to optimize fat loss, body composition, and overall health and fitness for yourself and your clients?   Dr. Ted Naiman  returns to the podcast to talk about the underrated power of proper strength training on your ability to make (almost) any diet work for your fitness goals, along with how to make achieving fitness goals easier by c...

What would it take you to grow your fitness business from small to great?  If you want a blueprint for taking your personal training business from zero to successful strength training studio , you'll want to hear from Peter and Brian Collins, founders of Strength Therapy Personal Training.  In this episode, you'll hear about how small beginnings can be scaled to become a thriving business, and you...

If you could sit down with one of the most successful people in the strength training industry and learn what it takes to get to the top, who would you want to listen to? Bill DeSimone just might have the episode for you — he returns to the podcast to talk about the powerful lessons he's learned from 40 years of strength training and running his fitness business, and he lays out his experiences an...

How would you help a client – or yourself – rehabilitate an injured knee?  Dr. James Fisher returns to the podcast to talk about his personal experience of going through a severe knee injury: navigating the recovery process, the psychological impact, and the importance of understanding where your clients are coming from if you have the opportunity to train and support someone going through the rec...

What are the critical keys for designing the optimal workout for yourself and your clients?  Is there a problem with conventional training programs that might put a dent in your clients' progress and your fitness business' long-term sustainability?   Bill DeSimone returns for a deep dive into Joint-Friendly Fitness , where we go into detail about how to select the most effective exercises for your...

If you already own a Health or Fitness Business, should you add High-Intensity Training to it (if you haven't already?)  To some, this might sound like a no-brainer (or at minimum a really good idea). But are there any legitimate risks, beyond the obvious rewards of offering HIT to your clients? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you're...

What's the best combination of HIT protocols and advanced strength training techniques for the most gains? Legendary trainer Pete Cerqua returns to the podcast for a deep dive into all the different high-intensity training protocols, advanced techniques, how you can customize and add variations to get up to 40% gains in strength, along with how to put all of these to work in your fitness business...

What's it like to run a fitness business on autopilot ? Could you do the same?  Dr. Doug McGuff – co-author of the High-Intensity Training cornerstone Body by Science – and founder of Ultimate Exercise returns to the podcast to talk about what it's like to run a fitness business without being there all the time — how do you get to that stage?  Is that really the dream , or could it possibly turn i...

Does VO2 Max really matter ? How should this factor into your strength training practice?  Plus, how would you talk to your strength training clients who bring in new studies and want to make adjustments to how you train them? The ever-insightful Skyler Tanner – a respected exercise physiologist and founder of Smart Strength – returns to the podcast for an hour of going through some wide-ranging c...

Can you train your clients (or yourself) to maximize strength while being a high-performance endurance athlete? How can you design an optimal strength training program for a client involved in athletic events? Dr. James Fisher is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes in exercise physiology...

Attention, High-Intensity Training studio owners: are you unhappy with how your fitness business is doing and would love to see it grow and become exponentially more successful?  You'll want to know these CRITICAL keys to success and avoid these pitfalls many new (and struggling) HIT Business owners have been stumbling into. In this episode, we talk about creating great client experiences, optimiz...

What can you learn from one of the top HIT trainers on the planet about personalizing, optimizing, and maximizing training programs and results for your clients? HIT Legend David Landau returns to the podcast for an explosive discussion that covers intelligent training, finding your minimum – and maximum – effective dose of exercise, the secrets to achieving optimal results, and more, all delivere...

What does it take to earn $10,000 a week as a High-Intensity Personal Trainer even when everybody else struggles to get clients? Million-Dollar Trainer Pete Cerqua returns to the podcast to break down how he built a referral program for his High-Intensity Training business and kept a steady flow of clients, even during dry spells. Pete is a master High-Intensity Fitness Coach and creator of The 90...

What does it take to start a personal training business, make it successful and profitable, and then make millions from it? Discover Strength CEO Luke Carlson returns to talk about what you need to know if you want to build an incredibly valuable personal training business or maximize the value of an existing HIT studio, including what strategies you need to consider and how to apply these in prac...

What does it take to create the best possible High-Intensity Training kit that builds on generations of already-great HIT equipment from the likes of Nautilus and MedX? Bringing with him a wealth of experience and knowledge as a bodybuilder and a successful business owner, Jeff Turner joins us to take a deep dive into how Imagine Strength designs its cutting-edge equipment based on the variable ne...

Attention HIT studio owners and personal trainers: what's the best way to think about packaging and pricing your High-Intensity Training services? Million-Dollar Trainer Pete Cerqua returns to talk about how you can optimize your pricing structure to drive growth, how to retain clients, increase your HIT business' overall success, and more. We dig deep into the various aspects of pricing and packa...

What's the best HIT protocol to use for your High-Intensity Training Clients? Is there even such a thing like the best protocol? John Little returns to the podcast to talk about the "Done in One" protocol, and we talk about what really matters when choosing a protocol to use, especially when considering individual variation on the road to getting the best possible results for yourself and for your...

HIT studio owners and High-Intensity Personal Trainers: have you ever wondered what it takes to become a million-dollar trainer (or if it's even remotely possible for you to accomplish)?  Pete Cerqua is a master High-Intensity Fitness Coach and creator of The 90-Second Fitness Solution. He has been professionally coaching since 1985 and is also 5-Time Bestselling Author for Simon & Schuster and Sk...

What are the best ways to help your HIT studio clients get through training plateaus when nothing else seems to be working? Luke Carlson and James Fisher, Ph. D. join us to take a deep dive into what really matters for busting through any strength training ruts — we look into what you should know and what you need to understand in order to optimize your clients' results when they inevitably hit th...