Fullerton Unfiltered

Today we're joined by our friend, Mr. Jolly Rogers, who shares his startup story with his lawn and landscaping business in Orlando, FL. The Yard Pirate brand is related to his company, Flash Of Green Landscaping, which is in its 3rd year and experiencing rapid growth. https://www.lawntrepreneuracademy.com/link-membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's La...

Today, we're sharing insights about 5-6 core topics that you can focus on now to get your business primed for spring. We share notes from a recent Mastermind with Mark Bradley, a series he's conducting across the country. These topics are the core of our businesses, items that we can focus on now to help us prepare for 2024.   Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Bria...

Today we are joined by Adam Fullerton. Adam is the co-founder of Branded Bull and he shares his thoughts about crafting a marketing strategy for a dominating web presence. Help a small business get back on its feet -  https://www.gofundme.com/f/ars48y-help-a-small-business-get-back-on-its-feet Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube  ...

Today, we're joined by Paul Capote, owner of PGL, a landscaping company based in Miami, Florida. Paul shares his tips for growth in landscaping, networking, self-development, and what the industry means to him!  Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024  (Save 50% with cod...

Today, we're joined by Lucas Wilson, owner of Wilson Yard Care out of New Brunswick, Canada, sharing his story about starting his lawn care business while also being a full-time student at university. Lucas talks about the opportunity he has to go all in with his lawn care business and how he's been able to navigate his company's growth while still being a full-time student. https://www.lawntrepre...

Today, we're discussing how hard work alone isn't a recipe for success, and if you'd like to accomplish big goals in 2024, you'll need to actively strategize on how to get there. https://www.lawntrepreneuracademy.com/store  Use code SAVE400 to save $400 on The Whole Ball of Wax Bundle. (Good through Christmas Day 2023). Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Law...

Today, we're sitting down with Christian Lefley, owner of Winwood Property Services, who shares his tips for mastering branding and social media. Christian has built a great landscaping company in the greater Grand Rapids, MI, area and shares his unique style and approach to create lasting impressions on his prospective customers. https://www.lawntrepreneuracademy.com/store Use code SAVE400 to sav...

Today, we're sharing an excerpt from our recent live Zoom webinar, where 40+ attendees discussed bidding and pricing work. It was a great conversation, and I wanted to share a portion of that as a tease to join the LINK group! The insights we shared on this one-and-a-half-hour call were incredibly beneficial, so we invite you guys to check out LINK today to help you grow your company.  https://www...

Today, Liz joins me again on the show to discuss our growth with Brian's Lawn Maintenance and the conversation about scaling a larger company. Along the way, we tried to answer a few submitted questions about how we pay our guys, which hopefully helps you as you grow your business.   https://www. lawntrepreneuracademy.com/ offers/nzkiLtxF/checkout    Get Brian's Free Newsletter https://www.lawntre...

Today, we're joined by Sam Rankin of Etch Outdoor, who is sharing his company's progress over the last 7 months with us! We were there earlier this spring for a company shop tour, and since then, the company has grown by an additional million dollars in revenue; how cool is that? Join the new Lawntrepreneur Academy LINK Membership today with the link below!   https://www. lawntrepreneuracademy.com...

Today, the guys compare and contrast different business models at the first-ever Teen Hype House down at Equip Expo. The conversations are about trucks, snow equipment, tractors, and so much more that turn the gears about the possibilities for your business. Join the new Lawntrepreneur Academy LINK Membership today with the link below!   https://www. lawntrepreneuracademy.com/ offers/nzkiLtxF/chec...

Today we are joined by Michael Newland from The Propane Institute, sharing with us about their revolution in powering equipment. If you're looking for alternative ways to power your equipment, we encourage you to take a strong look at propane to power your fleet. Learn more at https://propane.com/ Join the new Lawntrepreneur Academy LINK Membership today with the link below!   https://www. lawntre...

Today, we're joined by returning guest and friend of the show, Jeremiah Jennings, owner of Growing Green Landscapes out of Birmingham, AL. Jeremiah provides us a business update from 2023, takeaways from our live event (LAL 2023!), and his "don't" list for his business in 2024. Join the new Lawntrepreneur Academy LINK Membership today with the link below!   https://www. lawntrepreneuracademy.com/...

Today, we're joined by Michael Deel, owner of Deel's Lawn Care down in Vero Beach FL. Listen in as Michael shares about his company's growth, including how he got started in the lawn care business as a transplant to Florida! Join the new Lawntrepreneur Academy LINK Membership today with the link below!   https://www. lawntrepreneuracademy.com/ offers/nzkiLtxF/checkout  Get Brian's Free Newsletter...

Today, Liz and I sit down and discuss the experience we've had this year with running the company and for the first time exclusively working on verses in the business. It's been a lot of firsts and changes, but we are primed for growth to take Brian's Lawn Maintenance to the next level in 2024. Join the new Lawntrepreneur Academy LINK Membership today with the link below!   https://www. lawntrepre...

Today, we're joined by Christian Schloegel of C&I Services, out of the West burbs of Chicago, sharing about his new truck! Christian's business has been growing big time, and after 10 years, he finally upgraded to a new truck for himself. Join the new Lawntrepreneur Academy LINK Membership today with the link below!   https://www. lawntrepreneuracademy.com/ offers/nzkiLtxF/checkout    https://www....

Today, we're sharing about the launch of Lawntrepreneur Academy LINK! Link is our community-driven membership to help lawn care professionals grow and have a platform to interact with peers who are on the grow. This environment is unique in its focus on helping folks with accountability, community conversations, Q&As, weekly webinars, and so much more.   Join the new Lawntrepreneur Academy LINK Me...

Today, we're throwing it back with one of our favorite episodes on the Fullerton Unfiltered Podcast, the John Wick Thanksgiving special from 2021! Listen in as Liz and I share what we're thankful for, and then the podcast turns into a slap-happy fest as we were sleep exhausted after our first child!    https://www.lawntrepreneuracademy.com/store During Black Friday through Cyber Monday -Use code S...

Today we're joined by a great group of guys who share their experience buying their first work truck. This episode was recorded at the first annual Teen Hype House at Equip Expo 2023 and has a bunch of great nuggets of wisdom and information inside.   Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Plo...

Today, we're with Rick Weihl, owner of Sno-Power snow plows out of Muskegon, Michigan. Rick shares their start-up story and the latest and greatest these guys have to offer for snow-plowing professionals. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Plow Right Marking Stakes (Brians10)   Ballard-Inc...

Today, Liz and I share our experience at Lawntrepreneur Academy LIVE, our 5th annual event, and conference hosted in Novi, Michigan. Over 400 attendees came and grew their businesses from some of the best teachers and speakers in the industry! Relationships were forged, beliefs were challenged, and those who came are poised for big things in 2024!  Get Brian's Free Newsletter https://www.lawntrepr...

Today we catch up with Blake Albertson and Caleb Auman post-LAL 2023! We had a fun fireside chat sharing some takeaways about the conference and funny stories from the weekend. Enjoy.  Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KU...

Today, we're joined by Keith Kalfas as he shared a powerful message about knowing your worth. This talk was recorded at Lawntrepreneur Academy Live 2019, and this speech shared a timeless classic message about knowing your worth and charging what you deserve. Enjoy. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On...

Today, we're dispelling a common sales guru myth that goes something like this: sales and marketing trumps product. The statement "we're a sales and marketing company that sells a product" versus a product-focused business that lets the sales and marketing take care of itself because the product is that damn good.   Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Ma...

Today we're joined by Garden Guy Outdoor Services, Valentine Outdoor, Paxton Grounds, and Ben's Lawn & Landscaping talking about subcompact tractors and loaders! This was recorded poolside at the Junior Hype House during Equip Expo week 2023! Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Plow Right M...