Fullerton Unfiltered

In Part 2 of our deep dive into the four foundational financial metrics, we break down the final two numbers every contractor needs to master: revenue per man-hour and tracking estimated versus actual labor hours . If you missed our breakdown of gross profit and labor efficiency, be sure to catch Part 1 in Episode #1029 first!   In this episode, Brian shares why dialing in production rates and job...

Are you running a profitable business, or just a busy one? In today's episode, we're breaking down the four numbers every lawn care and snow contractor needs to know: gross profit, direct labor percentage, revenue per man-hour, and estimated vs. actual hours. Your P&L tells you what happened, but these four numbers can help you change what happens next. Learn how to stop guessing, start measuring,...

Headed to Equip Expo 2026? Whether it's your first time or your tenth, we're sharing our best tips to help you maximize your time, make meaningful connections, discover new equipment, and get the most out of the industry's biggest event. From networking to planning your schedule, here's how to make Equip Expo 2026 your best show yet!   DM Brian on IG for Details On The Fullerton Unfiltered Listene...

What if your biggest competitive advantage wasn't a secret strategy, but simply executing better than everyone else? Inspired by Vince Lombardi's legendary Packers Sweep, we're talking about staying in your lane, knowing your ideal customer, mastering the fundamentals, and becoming so good at what you do that even when your competition knows the play, they still can't stop you. Stop chasing every...

You don't know what you don't know, and sometimes the biggest breakthroughs come from simply getting into better rooms. In this episode, Brian shares lessons from the Landscaper Financial Intensive and why becoming a better business owner is a two to three year journey of learning your numbers, elevating your conversations, asking better questions, and ultimately learning to think like a CEO.   Gr...

This is one of those conversations you'll want to take notes on. In this LIVE REPLAY, I sit down with Josh Brecht of ECF Media to break down the power of storytelling, branding, and creating a message people actually remember. We talk about why the best brands don't just sell products or services; they tell stories that connect, build trust, and move people to action. If you're trying to grow your...

This is one of those conversations you'll want to take notes on. In this LIVE REPLAY, I sit down with Josh Brecht of ECF Media to break down the power of storytelling, branding, and creating a message people actually remember. We talk about why the best brands don't just sell products or services; they tell stories that connect, build trust, and move people to action. If you're trying to grow your...

There's definitely some uncertainty in the market right now. Contracts are coming back later, customers are taking longer to make decisions, and it feels like everyone is being a little more cautious. But instead of pulling back, we're doing the opposite. In today's episode, we're talking about staying aggressive with marketing, continuing to fill the pipeline, following up relentlessly, and focus...

How do you make room for ambitious business goals and frequent travel while raising a young family? Brian and Liz talk about aligning on what they're building—and why—so the work keeps serving the life they want as a family. They discuss the honest tradeoffs, the conversations that help them decide what's worth taking on, and practical ways couples with children can plan together, share the load,...

You guys asked, so I'm answering! In this episode, I'm digging into your questions about business, lawn care, money, leadership, equipment, scaling, life, and everything in between. No script, no fluff, just real answers from what I've learned building businesses, making mistakes, taking risks, and figuring things out along the way. Let's get into it!   Granum Break Records Tour:   https://granum....

Looking back, almost every major breakthrough, relationship, opportunity, and pivotal moment in my life started with one simple thing: an invitation. Someone opened a door, made an introduction, or simply said, "You should come." In this episode, I'm talking about the power of the invite, why saying yes can change your trajectory, and why sometimes you need to be the person extending the invitatio...

If you're at that point where you have multiple crews and are hiring people, and somehow the business feels more chaotic instead of less, you probably don't need to work harder. You need better systems. That's exactly why we created the SOP Training Bundle. Take ours, customize them for your business, and start building a company that doesn't require everything to run through you.   Granum Break R...

The Break Records Tour is rolling into Downer Brothers Landscaping! Brian sits down with Nicole Downer for a preview of our next stop, what they've built, what makes their operation different, and what they're excited to pull back the curtain on when we arrive. We're talking people, systems, culture, growth, equipment, and the lessons they've learned along the way. Get ready, because this is going...

Information isn't scarce anymore. Podcasts, YouTube, courses, AI, social media. You can learn almost anything. The bigger question is, are you actually around the right people? In this episode, Brian shares why getting in the right room can accelerate your growth, challenge how you think, expose you to better systems, and connect you with contractors building at a high level. That's exactly what L...

Before you celebrate landing that big account, make sure you know exactly what you're signing. In today's episode, Brian talks about contract red flags, negotiating terms, pricing for risk, and why sometimes the best deal is the one you're willing to walk away from. A timely conversation for anyone bidding snow, commercial maintenance, or larger contract work this season.   Granum Break Records To...

Recorded at LAL Live 2025, Mark emphasizes that a company's success is defined by its operational values rather than simple slogans. He argues that while core traits like integrity are essential, intentional culture is built through specific behaviors like transparency, accountability, and ownership. By providing examples from well-known brands like Chick-fil-A, Sedgley illustrates how these value...

What happens when the opportunity is bigger than your comfort zone? Today I'm breaking down the process of bidding the largest snow account we've ever tackled, checking and rechecking the numbers, and learning when to trust the math and take the swing. Granum Break Records Tour:   https://granum.com/break-records-tour-2026/   🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Ticke...

Today we're joined by Chase Ireland , President of Conestoga Contracting Group, for a conversation about business, leadership, growth, and the lessons learned while building a $10M+ company with a team of 50+ people. We discuss Chase's journey, the challenges of scaling, building a great team, landscape and snow operations, and what he's learned along the way. Granum Break Records Tour: https://gr...

Greenius 2.0 is officially here. I sit down with Josh Roberts, Project Manager at Greenius and Granum/LMN, to discuss what's new, why training and onboarding are becoming more important than ever, and how contractors can finally turn tribal knowledge into repeatable systems. We're also sharing an exciting update and a look at Greenius's next steps. September 9, 2026 · 12PM ET · Free Live Webinar w...

We finally turned our hiring and onboarding process from tribal knowledge into an actual system. In this episode, I break down the checklist we now use at Brian's Lawn Maintenance to hire, onboard, and train new team members without reinventing the wheel every time. Free New Hire Checklist Plus 10% Off SOP Bundle: https://www. lawntrepreneuracademy.com/ free-new-hire-checklist September 9, 2026 ·...

Fall is here, and with it comes the rush: business, kids, travel, snow prep, holidays, health, marriage, and a calendar that fills up way too fast. Liz and I sit down to talk about what busy season really looks like behind the scenes, what our family needs from us right now, and how we're deciding what deserves a yes and what needs a no. Because the goal isn't just to survive the next 90 days. It'...

Thinking about getting into snow removal this winter? In this episode, I break down how to get started, what equipment you actually need, how to price your work, find customers, and turn a few snow events into real money. Whether you've got a shovel, snowblower, or plow truck, this is your roadmap to making money in the snow business. 🚨  Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8...

This one completely changed how I look at sales. In Week 3 of ASCEND, Ken Deemer broke down a simple framework for qualifying prospects around  pain, budget, and decision - making , and we've already started refining our own sales process because of it. Instead of rushing to measure, estimate, and send proposals, we're learning to slow down, ask better questions, uncover the real problem, and dete...

Hiring gets tough this time of year. Crews are tired, the season is long, and finding great people can feel impossible. But what if the problem isn't the labor market, it's how we're attracting people? In this episode, Brian breaks down a simple hiring roadmap for attracting growth-minded team members through vision, culture, career paths, better job descriptions, and showing people why your compa...

Three years ago, I learned about the four systems of business while attending an LMN Mastermind. While those principles still hold true, my understanding of them has evolved tremendously. Coming off the Break Records Tour stop in Minnesota, I'm reflecting on how grateful I am for the educational journey this industry has given me. From building my own business and making mistakes to meeting incred...