Fullerton Unfiltered

Building a successful lawn care and landscaping company takes more than selling work. You need systems for developing great people AND getting paid for the work your team produces. In this episode, we're talking about how we're improving employee onboarding and training with Greenius , what's coming with Greenius 2.0, and why your best employees shouldn't have to carry the entire training load. Th...

In this episode, I sit down with Tom Groh of Minnesota Sodding Company to talk all things sod and the business behind it. We dive into how the company got started, how the sod industry works, the equipment and technology they use, and what it takes to tackle large-scale turf projects. Tom also shares how Minnesota Sodding Company broke into professional stadiums and ball fields and what goes into...

A friend of mine is moving on from a partner company after five great years. While he'll definitely be missed, it's a great reminder of what truly lasts in business. Companies change, titles change, and careers take new directions, but great relationships stick with you. In this episode, we're talking about why showing up, attending events, building community, and investing in people can create op...

Why would a commercial property pay for snow removal during a light winter? In this episode, Brian breaks down the business behind seasonal snow contracts and why customers are really paying for readiness, not inches. We unpack our 10 plow, 25 salt, and 35 salt structure, plus labor, equipment, salt inventory, overhead, cash flow, reserved capacity, and why sustainable pricing creates better long...

After reaching the milestone of 1,000 episodes, Liz joins me for a special look back at the journey that made it all possible. We talk about the years of commitment, the sacrifices, the late nights, the opportunities, the challenges, and the behind-the-scenes moments that most people never saw. From the early days of the podcast to building businesses, raising a family, and finding a way to keep s...

We made it to Episode 1,000, and this time Liz is joining me to tell the real story behind the journey. We're talking about the years of commitment, the sacrifices, the late nights, the opportunities, the challenges, and the moments behind the scenes that nobody ever saw. From recording the early episodes to building businesses, raising a family, and staying committed enough to show up 1,000 times...

Welcome to a milestone episode! To celebrate 1,000 episodes of the Fullerton Unfiltered Podcast, Brian sits down with one of the most recognizable names in the luxury automotive world,  Lamborghini Alex . From the outside, selling Lamborghinis looks like a dream job. But behind every exotic car delivery is a masterclass in sales, customer experience, relationship building, and personal branding. I...

Everyone wants to grow their business, but very few can show the evidence that growth is coming. In this episode, we break down the difference between leading and lagging indicators, why revenue is the result, not the cause, and the key metrics in your people, sales, operations, and financials that predict future success. If you can't show the indicators, don't expect the outcome. 🚨  Purchase "La...

What if the biggest thing holding your business back isn't your work ethic, but what you haven't been exposed to yet? After another stop on the Break Records Tour, I'm sharing why I'm so thankful someone invited me into this industry years ago, and why one room, one conversation, or one event can completely change your future, just like it did mine. 🚨  Purchase "Lawntrapreneur Academy Live 2026 T...

Tickets for  Lawntrepreneur Academy LIVE 2026  are officially on sale! In this episode, Liz and I break down everything you need to know about this year's event, why we believe it's going to be our best one yet, and how one day in the right room can completely change the trajectory of your business. We cover the incredible speaker lineup, networking opportunities, Sunday Masterclasses, and what yo...

In this episode, I sit down with Chris from PostcardMania to discuss why so many business owners hesitate to invest in marketing, how to overcome that mindset, and what it takes to build a predictable pipeline of quality leads. We also dive into why education is at the heart of PostcardMania's mission, why direct mail continues to deliver incredible results, and practical marketing strategies you...

Most business owners know where they are today, but few have clearly defined where they're going. Jennifer Moscow joins the podcast to discuss the power of creating a Vivid Vision and how a compelling picture of the future can align your team, attract the right people, and accelerate growth. This conversation will challenge you to think bigger and lead with greater clarity and purpose. 🚨  Purchas...

In part 2, Brian and Liz look back on their final Together in the Trades conference in Arizona and share the moments that stayed with them most. From speaking about marriage to meaningful conversations with fellow attendees, they reflect on the lessons they are carrying forward, what this event has meant to their family, and how to build a marriage strong enough to support big dreams, business, fa...

In this episode, Brian and Liz recap their final Together in the Trades conference in Arizona. We share some of our biggest takeaways from speaking on marriage, the conversations that impacted us most, lessons we learned from fellow attendees, and why this event has meant so much to our family over the years. We also reflect on building a marriage that can carry the weight of your dreams, balancin...

If you're looking to grow your hardscape division, this episode is packed with practical advice. Frank Bourque joins the show to discuss sales, estimating, production systems, and the mindset required to build a profitable hardscaping business. Whether you're installing your first patio or managing multiple crews, Frank shares actionable insights to help you level up your operation. 🚨  Purchase "...

Rick Miranda, President of Aquidneck Landworks , joins the show to share the story behind building one of New England's most respected landscape companies. We dive into leadership, creating a premium customer experience, building a winning team, and the lessons learned from growing a business that stands out in a competitive market. If you're looking to elevate your company, improve your systems,...

Big LAL 2026 Announcement! (Part 2 of 2). People thought I was going to talk about the S&P 500, real estate, or Bitcoin. But after nearly twenty years in business, I've become convinced the investment that beats almost everything else is investing in yourself. Your skills. Your health. Your relationships. Your character. Your faith. Your business. Because those are the things that increase your ca...

People thought I was going to talk about the S&P 500, real estate, or Bitcoin. But after nearly twenty years in business, I've become convinced the investment that beats almost everything else is investing in yourself. Your skills. Your health. Your relationships. Your character. Your faith. Your business. Because those are the things that increase your capacity to create value—and ultimately, you...

The Break Records Tour rolls on with our next stop at CLS Landscape Supply! Janelle Leary joins me to share the story behind building CLS, the lessons learned through years of entrepreneurship, and what it takes to serve contractors at the highest level. We dive into leadership, company culture, industry trends, and why strong relationships are one of the biggest competitive advantages in business...

Today, Liz and I sit down with my brother Adam and his wife, Sarah, for one of our most honest conversations yet. We share the parts of entrepreneurship that rarely make it onto social media, including the setbacks, risks, doubts, victories, failures, family discussions, financial pressure, and defining moments that shaped each of our journeys. Whether you are building a lawn care business, growin...

Today, Liz and I are joined by my brother Adam and his wife, Sarah, for one of our most honest conversations yet. We share the stories that rarely make it onto social media. The setbacks, risks, doubts, wins, failures, family conversations, financial pressure, and moments that shaped each of our entrepreneurial journeys. Whether you're building a lawn care business, growing a marketing agency, lau...

What separates companies that thrive from those that struggle during times of change? According to workplace culture expert Eric Termuende , it comes down to resilience, engagement, and leadership. In this episode, Eric shares practical strategies for creating a workplace where employees feel valued, motivated, and connected to the mission. If you're looking to build a stronger team and a healthie...

Social media makes it easy to compare your business to everyone else's highlight reel. New trucks. Bigger shops. Record revenue. Growing teams. But what you don't see is the balance sheet behind the post. Debt, cash flow, profit, payroll, stress, and the sacrifices it took to get there. In this episode, we're talking about why the numbers that matter most are usually the ones nobody shares, and ho...

Most people don't fail because they lack ability. They fail because they lack urgency. In today's episode, Brian dives into one of the defining characteristics of high achievers and successful entrepreneurs: the ability to compress time and take action faster than everyone else. Discover why urgency isn't about panic or chaos, but about making decisions, taking imperfect action, and refusing to le...

Are credit card fees just the cost of doing business, or are they quietly eating away at your profits? In this episode, Brian shares why he changed his mind about absorbing processing fees, the real financial impact on growing companies, and how business owners can make smarter decisions to protect their margins without sacrificing customer service. This is a practical discussion every contractor...