From The Lab

In this episode of From The Lab , Andy Locke and Dan Dawes introduce magpie , a proprietary tool from Response Labs designed to sit on top of your existing marketing platforms. Discover how magpie streamlines data collection, segmentation, campaign creation, and performance measurement to solve the ultimate brand challenge: effective campaign tracking. Andy and Dan share magpie’s origin story, its...

This episode of From The Lab reveals how to transform your data into powerful media strategies. Carie Jones and Andy Locke share insights on leveraging first-party data to optimize media campaigns, using the RFM model to target high-value audiences, enhance customer targeting, and drive measurable business results. This episode is perfect for all marketers ready to unlock growth potential. Main To...

Welcome to From the Lab , the flagship podcast network from Response Labs. We’re bringing you behind the scenes for authentic, expert-driven conversations about the people and thinking behind our work. Within this podcast, we’ll explore the intersection of Salesforce Managed Services, Data-Driven Paid Media, and CRM + Loyalty – giving you actionable strategies for data, personalization at scale, a...