Response Labs

From The Lab

Business EN ↓ 3 episodes

From the Lab is the Response Labs podcast network—a content platform featuring authentic, expert-driven conversations about the people and thinking behind our work. Our weekly flagship show explores the intersection of Salesforce Managed Services, Data-Driven Paid Media, and CRM + Loyalty. The network also hosts unique series like Questioning Loyalty , a semi-controversial look at industry assumptions, and Pizza & Pods , a casual, lunch-table style talk show covering business and culture. Subscribe for deep dives into data, personalization at scale, and the strategies that drive exceptional re...

Author

Response Labs

Episodes

Introducing Magpie: How to Maximize Campaign ROI Through Unified Data 29.06.2026 30:46

In this episode of From The Lab , Andy Locke and Dan Dawes introduce magpie , a proprietary tool from Response Labs designed to sit on top of your existing marketing platforms. Discover how magpie streamlines data collection, segmentation, campaign creation, and performance measurement to solve the ultimate brand challenge: effective campaign tracking. Andy and Dan share magpie’s origin story, its...

Lifecycle of 1st Party Data Through The Media Channel 26.06.2026 25:06

This episode of From The Lab reveals how to transform your data into powerful media strategies. Carie Jones and Andy Locke share insights on leveraging first-party data to optimize media campaigns, using the RFM model to target high-value audiences, enhance customer targeting, and drive measurable business results. This episode is perfect for all marketers ready to unlock growth potential. Main To...

From The Lab: Official Trailer 20.05.2026 1:54

Welcome to From the Lab , the flagship podcast network from Response Labs. We’re bringing you behind the scenes for authentic, expert-driven conversations about the people and thinking behind our work. Within this podcast, we’ll explore the intersection of Salesforce Managed Services, Data-Driven Paid Media, and CRM + Loyalty – giving you actionable strategies for data, personalization at scale, a...