For What It's Worth

The World Cup is all anyone is talking about this month…so we might as well talk about it some more. 😉🏆 We’re breaking down the most interesting and memorable insights we’ve gathered as the football matches continue, from the brands outperforming the official FIFA sponsors to the unconventional bonds being formed between international cities like Boston and Glasgow…sister city friendship bracele...

The Big Apple: land of the Knicks, Taylor Swift’s wedding venue and…Empire State Building climbers? New York City is no stranger to publicity stunts, and we’re both intrigued and slightly concerned by the events of the last week. Listen as we dissect the most recent shocking moments in the city and explore who is the most impacted when it comes to responsive marketing campaigns. ▶️ Youtube: www.yo...

It’s a Winter Olympic year, which means winter sport fans everywhere have been tuned into their TVs for the last month. This year stood out though, and not always for the right reasons. From major upsets to Gold-medal triumphs, listen for our biggest takeaways from Milan. What was your favorite moment from this year’s Olympics? ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: h...

In this episode of “For What It’s Worth,” we’re breaking down all things Super Bowl LX: the good, the bad, the…AI generated? Join us as we talk through audience fatigue, nostalgia, and the good old-fashioned storytelling we saw in advertisements this year. What was your favorite commercial? Watch all the ads we covered in this episode below.  Svedka: https://youtu.be/pkeWRI2yJGM?si=phk4YGhNNkay8Jg...

In this episode of “For What It’s Worth,” Jessica and Kayla explore the Josh Guimond story, 23 years after his tragic disappearance from St. John’s University. Listen along as they unpack the leading theories, discuss new media attention that reignited search efforts, and explore why this case still grips the local community decades later. After digging into the details yourself, what are your the...