Evermore Co.

For What It's Worth

Business EN ↓ 5 episodes

Welcome to the For What It’s Worth Podcast, where two highly opinionated marketing professionals offer some commentary on the current events that have people talking: in the moment stories, news, controversies, and more — we’ll dissect it all. We’re Jessica and Kayla, here to offer some culture conversations with a dash of media and marketing perspective — for whatever it’s worth. “For What It’s Worth” is brought to you by Evermore Co, a full-service marketing agency. Find us on socials: Website: https://evermoreco.agency/ Instagram: https://www.instagram.com/evermorecoagency/ LinkedIn: http...

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Evermore Co.

Episodes

Playing the Brand Game, World Cup Edition 08.07.2026 14:26

The World Cup is all anyone is talking about this month…so we might as well talk about it some more. 😉🏆 We’re breaking down the most interesting and memorable insights we’ve gathered as the football matches continue, from the brands outperforming the official FIFA sponsors to the unconventional bonds being formed between international cities like Boston and Glasgow…sister city friendship bracele...

New York, New York: The City that Never Stops Trending 02.07.2026 13:06

The Big Apple: land of the Knicks, Taylor Swift’s wedding venue and…Empire State Building climbers? New York City is no stranger to publicity stunts, and we’re both intrigued and slightly concerned by the events of the last week. Listen as we dissect the most recent shocking moments in the city and explore who is the most impacted when it comes to responsive marketing campaigns. ▶️ Youtube: www.yo...

Our Biggest Olympic Marketing Takeaways from Milan 14.03.2026 13:40

It’s a Winter Olympic year, which means winter sport fans everywhere have been tuned into their TVs for the last month. This year stood out though, and not always for the right reasons. From major upsets to Gold-medal triumphs, listen for our biggest takeaways from Milan. What was your favorite moment from this year’s Olympics? ▶️ Youtube: www.youtube.com/@For-WhatItsWorthPodcast ❤️ iHeartRadio: h...

Super Bowl LX: Nostalgia, Celebs, and AI 13.02.2026 23:27

In this episode of “For What It’s Worth,” we’re breaking down all things Super Bowl LX: the good, the bad, the…AI generated? Join us as we talk through audience fatigue, nostalgia, and the good old-fashioned storytelling we saw in advertisements this year. What was your favorite commercial? Watch all the ads we covered in this episode below. Svedka: https://youtu.be/pkeWRI2yJGM?si=phk4YGhNNkay8Jg...

Still Searching: The Josh Guimond Story 26.11.2025 24:42

In this episode of “For What It’s Worth,” Jessica and Kayla explore the Josh Guimond story, 23 years after his tragic disappearance from St. John’s University. Listen along as they unpack the leading theories, discuss new media attention that reignited search efforts, and explore why this case still grips the local community decades later. After digging into the details yourself, what are your the...