FixEd

How did BIRN become one of the Balkans’ most trusted investigative networks? In this episode Orsolya Seregely speaks with BIRN’s Ivana Pavlović about the organisation’s 20-year journey, how Balkan Insight reaches different audiences, why audience engagement matters for investigations, and what smaller media can learn from BIRN’s experience. Dive deeper: Learn more about BIRN and Balkan Insights To...

How did a specialist foreign affairs outlet become one of the most influential media voices in Ukraine? In this interview, European Pravda’s Sergiy Sydorenko and Daria Meshcheriakova with Anton Protsiuk discuss how the outlet was built, how it shapes policy debates, why video became essential even for decision-makers, and what comes next for its journalism. Dive deeper: Learn more about European P...

At The Fix, we compile an annual list of top European media publishers on TikTok, with insights into emerging trends. Check out the latest edition! TikTok is no longer just about trends. In this episode, our host Anastasiia Kuzmenko speaks with Erika Marzano from Deutsche Welle, who explains what newsrooms should actually watch on TikTok — from retention and search to hard news, community engageme...

The latest Fix.ed episode explores how El Orden Mundial built one of the fastest-growing geopolitical YouTube and podcast brands in the Spanish-speaking world. Host Orsolya Seregély speaks with co-director Eduardo Saldaña about growing from 29,000 to nearly 70,000 YouTube subscribers, building an internal audiovisual culture inside a newsroom, separating podcast and YouTube strategies, and why ind...

In this episode, The Fix's journalist Veronica Snoj speaks with Sonja Merljak Zdovc, the editor-in-chief of Časoris, a Slovenian newspaper targeting primary school children, launched over a decade ago. They discuss the interests of Časoris' young audience, what adult media outlets can learn from their reporting and engagement with their audience, as well as how to cultivate a generation of news me...

In this episode, Anton Protsiuk sits down with Clara Soteras, a leading expert in SEO for news publishers, to explore how search is evolving in the age of AI. From the rise of Google Discover and AI Overviews to E-E-A-T and generative engine optimization, Clara breaks down what publishers need to know — and do — to stay visible and competitive in 2026. Dive deeper: Learn more about Clara Soteras a...

What does it take to rebuild local journalism from scratch? In this episode, Anton Protsiuk speaks with Joshi Herrmann, who shares how Mill Media scaled a reader-funded model by focusing on quality over volume—and why publishing less might be the key to sustainable growth. Dive deeper: Learn more about Joshi Herrmann and Mill Media To stay on top of the most important news and trends in European m...

In this episode, Orsolya Seregély talks with Alina Afonchanka (Senior Associate at the Fix Research and Advisory) and Alex Vorobev (Junior Project Lead) about The Fix’s immersive Media Simulation Game – a role-play–driven training where teams face realistic newsroom challenges. Dive deeper: Learn more about Alina Afonchanka and Alex Vorobev visit their Linkedin. Interested in the Media Simulation...

New Eastern Europe is one of the very few English-language outlets dedicated to politics and society in Central and Eastern Europe. The Fix’s Anton Protsiuk spoke with editor-in-chief Adam Reichardt about how New Eastern Europe built a sustainable niche media model over 15 years, combining print, digital, and podcast products. Reichardt reflects on audience growth, the perks of an NGO structure, a...

What does diversity in media actually mean in day-to-day newsroom practice — and why does it matter now more than ever? In this episode, Orsolya Seregély speaks with Marcela Kunova, Managing Director of Journalism UK, about gender inequality in media leadership, structural barriers to ownership, access to funding, sponsorship culture, and the business case for diversity They discuss why tokenism f...

Independent newsrooms across the world face mounting financial, political, and digital pressures. But what does effective support actually look like? In this episode, Orsolya Seregély speaks with Ryan Powell, Head of Innovation and Media Business at the International Press Institute, about how newsrooms navigate crises, what sustainable media support requires beyond funding, and why innovation is...

Zetland has been one of the most prominent reader-funded digital publishers in Europe. In the past few years, they’ve successfully exported their model from the home market of Denmark to Finland and Norway by launching sibling publications Uusi Juttu and Demo respectively. Zetland ’s co-founder and international director Jakob Moll joins The Fix ’s senior editor Anton Protsiuk to discuss their int...

This winter has been one of the hardest for Ukraine, with Russian attacks on civilian infrastructure knocking out electricity and heating for millions of Ukrainians – and affecting publishers. At the same time, Ukraine’s media market is a space for exciting innovations in revenue models and investment in social platforms like YouTube. As February 24th marked the fourth anniversary of Russia’s full...

In this episode, we talk about what’s the latest in newsletter business circa 2026. The Fix’s Anton Protsiuk sits down with newsletter expert Dan Oshinsky to discuss the biggest trends in newsletters, whether AI-powered email inboxes will reshape newsletter delivery, and some good old basic advice for newsletter operators. Dan Oshinsky has led newsletters for outlets like BuzzFeed and The New York...

In this episode of FixEd, host Orsolya Seregély speaks with Iryna Chernukha, Head of Partnerships at Tribuna, the Ukrainian-founded sports publisher operating across eight languages and dozens of countries. With 200 people on the team and 12 million monthly visitors, it’s a company with serious global ambitions. We unpack how Tribuna.com combines journalism, product engineering, and community into...

In this episode, we sit down with Zsófi Borsi, editor and founder of Lazy Women – an all-female, fully digital newsroom reshaping how women’s stories are told in Europe. We talk about what it really takes to build and lead a newsroom like this, how to grow and understand your audience, and – most importantly – how journalists navigate shared experiences of womanhood while coming from very differen...

In this episode, we break down what “product thinking” really means for news organisations — and why it’s becoming essential for sustainability. Orsolya Seregély speaks with Fabienne Meijer, a product thinking expert, and they explore how treating journalism as a product changes audience strategy, internal workflows, and business models, and why so many newsrooms still struggle to adopt this minds...

How to hire, fire, and develop talent in a newsroom, with The Kyiv Independent’s Daryna Shevchenko In this episode, The Fix’s Anton Protsiuk sits down with Daryna Shevchenko, CEO of the Kyiv Independent, to unpack one of the toughest challenges in journalism: hiring and developing great people – especially under extreme pressure. Daryna has overseen the outlet as it grew from an emergency startup...

In this episode, our host Jakub Parusinski speaks with Sheetal Puri, fundraising director at the Wikimedia Foundation. They dive into the fundraising strategy behind one of the world’s most trusted websites: Wikipedia. They explore how small wording changes — even a single word — can shift millions in donations, why longer messages outperform short ones, and how authenticity drives results. Dive d...

In this episode, we talk about what happens when classic investigative journalism meets the new world of TikTok and creator culture. More newsrooms are partnering with people who’ve built their own audiences online, instead of just asking readers to come to their websites. It raises big questions: can this make serious journalism stronger and what’s the path to financial sustainability here? To ex...

In this episode we talk about what happened in the media in 2025, and what we can expect in 2026, with Jakub Parusinski (The Fix) and Marcela Kunova (JournalismUK). Dive deeper: Learn more about Marcela Kunova on Linkedin. To stay on top of the most important news and trends in European media, subscribe to The Fix ’s weekly newsletter and follow us on LinkedIn To support what we do, become The Fix...

In this episode, we talk about resilience in newsrooms under attack — focusing on what is happening in Serbia — with media expert Maja Vasić-Nikolić. We explore the impact of propaganda on audiences and, most importantly, how to maintain morale under political pressure. Dive deeper: Learn more about Maja Vasić-Nikolić on Linkedin. To stay on top of the most important news and trends in European me...

Host Orsolya Seregély speaks with Mariia Leonova, media manager, consultant, and CEO of The Tellers Agency, about how newsrooms can navigate the world of social media. They discuss the balance between reach and editorial integrity, the most common mistakes outlets make when “gaming” algorithms, and why analytics and audience behavior matter more than raw reach. Mariia also shares practical tips fo...

Journalist, editor of The Local Sweden , and trainer Emma Löfgren joins host Orsolya Seregély to explore the biggest challenges facing today’s newsrooms. Together, they share examples and practical solutions, from building clearer roadmaps to recognizing which problems can be solved – and which ones need to be left behind. Dive deeper: Emma is also a contributor to The Fix . You can read her work...

Media leader Raju Narisetti (ex-WSJ, Washington Post, Mint, Gizmodo Media Group; now Head of Publishing at McKinsey) joins host Anton Protsiuk to unpack practical leadership in journalism and beyond – how to avoid “better sameness” and aim for meaningful differentiation, balance micromanagement with long-view strategy, make decisions, and mentor people at the age of AI. Dive deeper: Read our 2024...