FixEd

Can a traditional medium help a major newspaper reach people who increasingly avoid the news? In this episode of Fix. Ed, The Fix contributor Emma Löfgren speaks with Aftonbladet publisher and CEO Lotta Folcker about the launch of Radio Aftonbladet, Sweden’s first news-oriented commercial FM station. They discuss why Aftonbladet is betting on radio, how the newsroom adapted to breaking news on air...

The Fix's Anton Protsiuk talks with James Savage, co-founder of The Local, a network of English-language news sites across nine non-English-speaking European countries. They dig into James' two-decade journey building the company through a turbulent era for the media sector — and his recent decision to step down as CEO. First episode in a new series on different roles across the media industry. Wa...

OBCT has spent 25 years reporting across borders, combining journalism, research and European collaboration. Host Orsolya Seregely talks with Chiara Sighele, Executive Director at Centro per la Cooperazione Internazionale about making specialist foreign reporting relevant to Italian audiences, building lasting media partnerships, and reducing dependence on short-term project funding. This intervie...

The Fix's senior editor Anton Protsiuk speaks with Overtone AI's Christopher Brennan about how AI agents could reshape news consumption and distribution, publisher infrastructure and control, personalisation without publishers needing user data, and new models for subscriptions and advertising in an agentic future. They also explore what "journalism as an intelligence layer" could mean for how sto...

The Fix's director Jakub Parusinski speaks with Act3 Agency founder John Taylor about podcast discoverability, platform-specific strategy, short-form clips, organic growth, and sustainable monetisation. They also explore why clear positioning and consistent distribution matter as much as the podcast itself. Dive deeper: Learn more about John Taylor To stay on top of the most important news and tre...

The Fix's contributor Christoph Schwaiger speaks with Martin Schori, former head of AI and innovation at Aftonbladet, about his new book AI in the Newsroom . They discuss where newsrooms are succeeding and failing with AI, how journalists can remain relevant, and why the biggest opportunities may lie beyond editorial efficiency. Dive deeper: Learn more about Martin Schori To stay on top of the mos...

How does a small, reader-supported newsroom report on the Balkans for French-speaking audiences? Host Orsi Seregely speaks with Le Courrier des Balkans editor Mathilde Warda about cross-border reporting, audience strategy, and building a sustainable independent media organisation. Dive deeper: Learn more about Le Courrier des Balkans and Mathilde Warda To stay on top of the most important news and...

How can a highly specialized publication turn complex policy reporting into a sustainable media product? Priti Patnaik, founding editor of Geneva Health Files, explains how the newsletter serves expert readers, builds trust, reports on the power behind global health policy, and combines subscriptions, grants and specialist journalism. Dive deeper: Learn more about more of Geneva Health Files and P...

How did BIRN become one of the Balkans’ most trusted investigative networks? In this episode Orsolya Seregely speaks with BIRN’s Ivana Pavlović about the organisation’s 20-year journey, how Balkan Insight reaches different audiences, why audience engagement matters for investigations, and what smaller media can learn from BIRN’s experience. Dive deeper: Learn more about BIRN and Balkan Insights To...

How did a specialist foreign affairs outlet become one of the most influential media voices in Ukraine? In this interview, European Pravda’s Sergiy Sydorenko and Daria Meshcheriakova with Anton Protsiuk discuss how the outlet was built, how it shapes policy debates, why video became essential even for decision-makers, and what comes next for its journalism. Dive deeper: Learn more about European P...

At The Fix, we compile an annual list of top European media publishers on TikTok, with insights into emerging trends. Check out the latest edition! TikTok is no longer just about trends. In this episode, our host Anastasiia Kuzmenko speaks with Erika Marzano from Deutsche Welle, who explains what newsrooms should actually watch on TikTok — from retention and search to hard news, community engageme...

The latest Fix.ed episode explores how El Orden Mundial built one of the fastest-growing geopolitical YouTube and podcast brands in the Spanish-speaking world. Host Orsolya Seregély speaks with co-director Eduardo Saldaña about growing from 29,000 to nearly 70,000 YouTube subscribers, building an internal audiovisual culture inside a newsroom, separating podcast and YouTube strategies, and why ind...

In this episode, The Fix's journalist Veronica Snoj speaks with Sonja Merljak Zdovc, the editor-in-chief of Časoris, a Slovenian newspaper targeting primary school children, launched over a decade ago. They discuss the interests of Časoris' young audience, what adult media outlets can learn from their reporting and engagement with their audience, as well as how to cultivate a generation of news me...

In this episode, Anton Protsiuk sits down with Clara Soteras, a leading expert in SEO for news publishers, to explore how search is evolving in the age of AI. From the rise of Google Discover and AI Overviews to E-E-A-T and generative engine optimization, Clara breaks down what publishers need to know — and do — to stay visible and competitive in 2026. Dive deeper: Learn more about Clara Soteras a...

What does it take to rebuild local journalism from scratch? In this episode, Anton Protsiuk speaks with Joshi Herrmann, who shares how Mill Media scaled a reader-funded model by focusing on quality over volume—and why publishing less might be the key to sustainable growth. Dive deeper: Learn more about Joshi Herrmann and Mill Media To stay on top of the most important news and trends in European m...

In this episode, Orsolya Seregély talks with Alina Afonchanka (Senior Associate at the Fix Research and Advisory) and Alex Vorobev (Junior Project Lead) about The Fix’s immersive Media Simulation Game – a role-play–driven training where teams face realistic newsroom challenges. Dive deeper: Learn more about Alina Afonchanka and Alex Vorobev visit their Linkedin. Interested in the Media Simulation...

New Eastern Europe is one of the very few English-language outlets dedicated to politics and society in Central and Eastern Europe. The Fix’s Anton Protsiuk spoke with editor-in-chief Adam Reichardt about how New Eastern Europe built a sustainable niche media model over 15 years, combining print, digital, and podcast products. Reichardt reflects on audience growth, the perks of an NGO structure, a...

What does diversity in media actually mean in day-to-day newsroom practice — and why does it matter now more than ever? In this episode, Orsolya Seregély speaks with Marcela Kunova, Managing Director of Journalism UK, about gender inequality in media leadership, structural barriers to ownership, access to funding, sponsorship culture, and the business case for diversity They discuss why tokenism f...

Independent newsrooms across the world face mounting financial, political, and digital pressures. But what does effective support actually look like? In this episode, Orsolya Seregély speaks with Ryan Powell, Head of Innovation and Media Business at the International Press Institute, about how newsrooms navigate crises, what sustainable media support requires beyond funding, and why innovation is...

Zetland has been one of the most prominent reader-funded digital publishers in Europe. In the past few years, they’ve successfully exported their model from the home market of Denmark to Finland and Norway by launching sibling publications Uusi Juttu and Demo respectively. Zetland ’s co-founder and international director Jakob Moll joins The Fix ’s senior editor Anton Protsiuk to discuss their int...

This winter has been one of the hardest for Ukraine, with Russian attacks on civilian infrastructure knocking out electricity and heating for millions of Ukrainians – and affecting publishers. At the same time, Ukraine’s media market is a space for exciting innovations in revenue models and investment in social platforms like YouTube. As February 24th marked the fourth anniversary of Russia’s full...

In this episode, we talk about what’s the latest in newsletter business circa 2026. The Fix’s Anton Protsiuk sits down with newsletter expert Dan Oshinsky to discuss the biggest trends in newsletters, whether AI-powered email inboxes will reshape newsletter delivery, and some good old basic advice for newsletter operators. Dan Oshinsky has led newsletters for outlets like BuzzFeed and The New York...

In this episode of FixEd, host Orsolya Seregély speaks with Iryna Chernukha, Head of Partnerships at Tribuna, the Ukrainian-founded sports publisher operating across eight languages and dozens of countries. With 200 people on the team and 12 million monthly visitors, it’s a company with serious global ambitions. We unpack how Tribuna.com combines journalism, product engineering, and community into...

In this episode, we sit down with Zsófi Borsi, editor and founder of Lazy Women – an all-female, fully digital newsroom reshaping how women’s stories are told in Europe. We talk about what it really takes to build and lead a newsroom like this, how to grow and understand your audience, and – most importantly – how journalists navigate shared experiences of womanhood while coming from very differen...

In this episode, we break down what “product thinking” really means for news organisations — and why it’s becoming essential for sustainability. Orsolya Seregély speaks with Fabienne Meijer, a product thinking expert, and they explore how treating journalism as a product changes audience strategy, internal workflows, and business models, and why so many newsrooms still struggle to adopt this minds...