Deconstructing Data

Hyper-personalization is the standard. AI curates your content, ads follow you across platforms, and brands strive to predict your every move. But according to Jess Lewis, CTO at CROSSMEDIA , too much personalization is actually hurting marketing. In this episode of Deconstructing Data , Jess explains how cyberpsychology, the study of human behavior in digital spaces, is reshaping audience targeti...

On this episode of Deconstructing Data , we are getting into AI-driven enterprise transformation with Mike Finley, CTO and Co-Founder of AnswerRocket . Mike shares his journey from physics to AI , the evolution of intelligent systems, and how businesses can leverage AI agents to make smarter decisions. We discuss: → AI and Agency – What defines AI as an agent and why that matters. → AI in Enterpri...

In this episode of Deconstructing Data , Jessie Lizak (Fractional CMO at BDEX) and David Finkelstein (Founder & CEO of BDEX) sat down with Kris Rudeegraap, Co-CEO of Sendoso , to explore how AI is revolutionizing corporate gifting and direct mail. ✅ AI-driven gifting is enhancing personalization and increasing engagement. ✅ Direct mail is making a comeback—outperforming email in key metrics....

Television isn’t dying, it’s evolving. And data is playing a bigger role than ever in making TV advertising smarter, more targeted, and more effective. In this episode of Deconstructing Data , we sit down with Justin Rosen, SVP of Data & Analytics at Ampersand , to break down how data is shaping the future of TV and why it continues to be a dominant force in advertising. From media fragmentati...

Join us for a fresh episode of Deconstructing Data featuring Tina Nelson , Director of Product Strategy at Optimizely . Together, we explore how data-driven personalization is changing the way businesses connect with customers. Here’s what Tina will share: 1. Retail Revolution: Data-Driven Consumer Trend Analysis 2. Personalization Prowess: Tailoring Experiences Through Data 3.. Trust Through Tran...

Balancing Speed and Trust in AI: Insights from John Telford on Deconstructing Data In this episode of Deconstructing Data, we are joined by John Telford, Chief Client Officer at Bounteous, to explore the intersection of data, AI, and trust in today’s business world. With nearly 30 years of experience in digital marketing, John brings a wealth of knowledge and perspective on how businesses can leve...

Ever wonder if your campaign targeting is hitting or missing? On this Deconstructing Data, we set the records straight with Charles Lai, Director of Analytics at Exverus Media . Charles brings real-world examples and actionable insights to help you fine-tune your approach. In this episode, we dive into three critical areas of modern advertising: 1. Marketing Mix Modeling: Ad Strategy 2. Tracking M...

In this episode of Deconstructing Data , Todd Smith, CEO of QoreAI, shares how dealerships can transform raw data into actionable intelligence. With years of experience in data-driven strategies, Todd explains how to uncover hidden opportunities, drive smarter decisions, and maximize results using AI, data hygiene, and data augmentation. Dealerships generate massive amounts of data every day, but...

In this episode of Deconstructing Data session Lotame's Chief Growth Officer Alexandra Theriault discussed the role of data enrichment and identity resolution in driving marketing success. Alexandra explored how marketers can overcome the limitations of relying solely on first-party data and unlock greater success by enhancing their strategies with enriched data and advanced identity resolution te...

In this episode of Deconstructing Data, we're joined by Ezra Doty , CEO of Quorum, the leading data optimization platform for marketers and publishers. Together, they explore how location data empowers in-store shopping experiences and drives outcomes at scale. Ezra shares insights on breaking barriers with location targeting, enhancing publisher performance accountability, and optimizing the mark...

This episode of Deconstructing Data welcomed the brilliant David Boice, CEO and Co-Founder of Team Velocity. Here's what we covered: 1. Unifying Customer Data with Apollo 2. Integrating Data to Enrich Customer Profiles 3. Ads Drive Personalized Offers and Sales 4. Tech Stack Joined by Jessie Lizak, Fractional CMO at BDEX and BDEX's Sales Director, Adam Fitzgerald, David Boice shared his expertise...

This week we’re going deep into the critical topics shaping the future of AI and data. We’re thrilled to welcome Stephen Zisk of Redpoint Gobal . Steve is an expert with a wealth of knowledge about data integrity, quality, and consumer perspectives. His insights are sure to shed light on some of the most pressing questions facing businesses and individuals alike. Here’s what we’ll explore: AI and...

In this episode of Deconstructing Data, we welcome Chris Sorensen , CEO of PhoneBurner . Outbound calling is experiencing a renaissance, with quality over quantity being the key to success. Ensuring your phone number displays properly, having no delays, and having well-trained reps are critical to boosting connections and driving meaningful conversations. Join us as we discuss how organizations ca...

In this episode, we'll welcome Daniel Cmejla . The companies he has joined ended up growing by 300% so we are looking forward to hearing what we can learn from him. Here are the discussion topics we'll cover: - Attribution - Is It Real? - Relationship Between Organic Social and Web Traffic and Conversions - Over Saturation of Outbound to a Finite List of Contacts - Tech Stack Join us for a smart,...

Want to know the secret to using data, analytics, and AI to improve customer experience (CX), marketing, and business operations? 1. Having clean, integrated data to effectively leverage AI and predictive analytics. 2. Understanding your true ICP through data analysis, rather than relying on assumptions. 3. Taking a strategic, holistic approach to customer experience (CX) that integrates data, sen...

There are 3 things that will help you revolutionize your data strategy and marketing approach. Wanna know what they are? Here you go... 1 - **𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐭𝐨 𝐓𝐞𝐥𝐥 𝐁𝐫𝐚𝐧𝐝 𝐋𝐞𝐯𝐞𝐥 𝐒𝐭𝐨𝐫𝐢𝐞𝐬** Transform raw numbers into compelling narratives that resonate with your audience, showcasing your brand's unique value proposition and driving deeper emotional connections. 2 - **𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠*...

This week we welcome Lindsey Carnett , CEO and President of Marketing Maven to the podcast. There are 3 things that will help you master your digital presence and data strategy. 𝗪𝗮𝗻𝗻𝗮 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲? Here you go... 1 - 𝗗𝗮𝘁𝗮 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 - Uncover powerful insights by analyzing sentiments, trends, and keywords in your data to craft compelling narratives that drive action. 2 - 𝗢𝗻𝗹𝗶𝗻𝗲 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻...

In this episode, we welcome Nash Bober , Head of Analytics, AI, & Data Advisory at BJSS , for an insightful discussion on the practical realities of AI and data culture. In this episode we discussed the importance of maintaining a healthy skepticism and understanding the implications of using AI technology, particularly when it comes to data privacy and security. The conversation covers topics...

On this episode of Deconstructing Data, we welcome Chris Sell , Co-Founder of ⁠GrowthLoop⁠ and an expert on bringing marketing and data teams together to drive business growth. Chris discusses the challenges of siloed data and the importance of building trust between marketing and data teams. He highlights the impact of fragmented data on marketing strategies and emphasizes the need for a unified...

Join us for an insightful conversation with Amanda Sherry , Director of Marketing at Western Computer . Amanda discusses the importance of data-driven marketing, particularly in the Microsoft ecosystem. She highlights the challenges of attribution and the need for a holistic approach to marketing measurement. Amanda also shares insights on how her team at Western Computer leverages tools like Powe...

Join us for an insightful conversation with Kamal🚀 Maheshwari , Co-Founder of Decube . Kamal explains that data trust encompasses not just data quality, but also data discovery, governance, and observability, and he emphasizes the need for a unified platform that can address these various aspects of data trust. The conversation also touches on the challenges of data management, the rise of data m...

This week we welcome Jeremy Ryan Slate , CEO of Command Your Brand on Deconstructing Data. If you want more listeners, less production headaches, and new revenue streams, you won't want to miss this episode!! Jeremy covers strategies to fuel podcast growth on YouTube, the use of AI tools to streamline podcast production, and various monetization strategies for podcasts. The key points include:...

This week we're thrilled to welcome Collin Graves , CEO of North Labs , to Deconstructing Data! In this insightful discussion, we covered topics such as: - The importance of having quality, trusted data as a foundation before trying to implement AI/ML tools - Taking an incremental, value-driven approach to building a data program, starting with the biggest constraints/problems in the business...

In this week's episode of Deconstructing Data, we welcome Bob Audet , Partner at Guidehouse, to discuss the rapidly evolving landscape of generative artificial intelligence in 2024. We covered the importance of education to stay ahead of the AI curve, how AI can drive major productivity and efficiency gains, implementation challenges like ethical considerations and fast pace of change, as well...

On this episode of Deconstructing Data, we welcome Aaron Dix , Founder and CEO of BettrData.io . Aaron shares his extensive experience working with marketing data and the challenges of ingesting, cleaning, and validating data from disparate sources. He explains how his company, BettrData, builds software to help streamline these processes so companies can organize and make sense of data. We discus...