Deconstructing Data

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, host Jessie Lizak is joined by David Welborn, CTO at BDEX, filling in for David Finkelstein, as they sit down with Emily Goh, Founder of Gohvio, to explore why many organizations don't actually have a data problem, but an accountability p...

Power your business with BDEX! Set up a time to talk with one of our experts:   https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Aviv Canaani, CRO and CMO at Datarails, to explore how better marketing data can drive predictable revenue growth. Drawing on his experience helping Datarails grow from an early-stage s...

Power your business with BDEX! Set up a time to talk with one of our experts:  https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Tim Ringel, Founder and Global CEO of Meet The People, to explore how customer data, marketing measurement, and AI can work together to drive meaningful business growth. Drawing on more...

Power your business with BDEX! Set up a time to talk with one of our experts:  https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, host Jessie Lizak and guest co-host David Welborn, CTO at BDEX, sit down with Andrea Lechner-Becker, Chief Strategy Officer at GNW Consulting, to explore how AI is transforming marketing measurement, attribution, and customer discovery. Draw...

Power your business with BDEX! Set up a time to talk with one of our experts:  https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Jean Perez, Director of Data, Analytics and AI at Valuedynamx, to explore how organizations can turn AI pilots into production-ready solutions, test recommendations beyond human intuitio...

Power your business with BDEX! Set up a time to talk with one of our experts:  https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Fern Halper, Founder of AI Foundations Group and VP of Research at TDWI, to explore what it really takes to make AI work inside an organization. Drawing on decades of experience in data...

Power your business with BDEX! Set up a time to talk with one of our experts :  https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Daniel Burrus, CEO of Burrus Research, global technology futurist, AI strategy expert, and New York Times bestselling author, to explore how businesses can use data and emerging technol...

Power your business with BDEX! Set up a time to talk with one of our experts:   https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, host Jessie Lizak is joined by David Welborn, Chief Technology Officer at BDEX, who fills in for David Finkelstein, for a conversation with Nick Cooper, Global Vice President of Strategy and Innovation at Landor. Nick explains why brand per...

Power your business with BDEX! Set up a time to talk with one of our experts:  https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Kristin Wozniak, Chief Data and Growth Officer of Cosmo5, to explore the limitations of data-driven decision-making and why businesses need to look beyond dashboards and KPIs to understa...

Power your business with BDEX! Set up a time to talk with one of our experts:  Talk to an Expert In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Eric Williamson, CMO of CallMiner, to explore how businesses can turn the massive volume of customer conversations they collect into actionable intelligence. Eric explains why analyzing every customer interac...

Power your business with BDEX! Set up a time to talk with one of our experts:  https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Dirk Rohweder, entrepreneur and marketing technology expert at Tivaro, to explore how identity resolution can turn anonymous behavioral signals into actionable customer intelligence. Wit...

Power your business with BDEX! Set up a time to talk with one of our experts:   https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, Jessie Lizak is joined by David Goecke, Founder and CEO of GoTex, filling in for David Finkelstein, as they sit down with Ashley Moser, Co-Founder and Chief Commercial Officer of MelodyArc, to explore how businesses can combine AI, data, an...

Power your business with BDEX! Set up a time to talk with one of our experts:  https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Mark Himmelsbach, CEO and Founding Partner of RYA, to explore why proprietary data—not AI alone—is becoming a critical source of competitive advantage. Mark shares how eight years of col...

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Michael Kaminsky, Founder of Recast, to explore why modern marketing measurement requires more than dashboards and attribution models. Drawing from his experience building advanced market...

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Chris Rodgers, CEO of CSP Agency, to explore how AI is fundamentally changing search, discoverability, and digital marketing. Building on his deep expertise in SEO and Generative Engine O...

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Wilhem and Jessie Lizak sit down with Nina J., Founder and Positioning Advisor at Wit's End Studios, to explore how organizations can prepare their data strategies for the next wave of technological disruption. Drawing from he...

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Andrew Lebbos, SVP of Licensing at Benzinga, to explore how financial data is powering the next generation of investment platforms, AI applications, and market intelligence. Drawing from...

In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Ben Fenster, Co-Founder and Chief Product Officer of Anzu.io, to explore how identity, measurement, and artificial intelligence are reshaping modern digital advertising. Drawing from his experience building one of the leading in-game advertising platforms, Ben shares how marketers can move beyond legacy...

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Alex Melen, Co-Founder of SmartSites, to explore how data and artificial intelligence are transforming digital marketing. Drawing on decades of experience building one of the largest inde...

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ In this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Melanie Borden, Founder of The Borden Group, to explore the growing intersection of personal branding, AI, and executive visibility. Drawing from her experience helping founders and executives...

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ Kevin Wassong 🧠 is joining us on Deconstructing Data to explore one of the biggest misconceptions in modern marketing: the belief that brand-building and performance marketing are separate disciplines. As founder and CEO of mktg.ai, Kevin helps marketing leaders connect creative p...

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ Most marketing teams have more data than ever. Yet many are less confident in what is actually working. AI-generated content is flooding every channel. Attribution is getting harder. Personalization metrics look impressive on dashboards but often fail to predict real business outco...

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ Most marketers are still making million-dollar decisions based on dashboards they’ve been trained to trust. But what happens when the data itself is flawed? On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Cimin Ahmadi Cohen, Founder & CE...

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ Grocery retail is becoming more data-driven than ever before. The ability to personalize, innovate, and retain customers increasingly depends on how well organizations use and connect their data. On this episode of Deconstructing Data, Jessie and David are joined by Shekar Raman, C...

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/ Data collection sits at the center of modern marketing. Privacy and compliance are quickly becoming just as critical. As regulations evolve and consumers become more aware of how their data is used, businesses face increasing pressure to collect, store, and activate data responsibl...