Deconstructing Data

What happens when unsold inventory turns into opportunity instead of waste? On this episode of Deconstructing Data, we’re joined by Amrita Bhasin, Co-Founder and CEO of Sotira, to uncover how AI, supply chain strategy, and reverse logistics are reshaping the $800B retail space. Amrita is a nationally recognized retail leader whose work has been featured in Forbes, Fortune, Bloomberg, CNBC, and mor...

How do you turn your data and content into actual business outcomes? Join us for Deconstructing Data on September 25 as we welcome Marni Carmichael, Head of Marketing at ImageSource, a process automation powerhouse helping organizations make work easier through smart technology and even smarter marketing. With over 25 years of experience in product marketing and strategy, Marni has led high-perfor...

Bad data is more than an inconvenience, it’s a revenue killer. This week on Deconstructing Data, we’re joined by Eli Goodman, CEO and Co-Founder at Datos, A Semrush Company leading the way in enterprise data intelligence. Eli brings powerful insights into how dirty data impacts AI model accuracy, increases operational costs, and weakens customer trust. If you’re working with machine learning, pred...

Join us live for Deconstructing Data as we welcome Eric Vaughan, CEO at IgniteTech, with decades of experience leading enterprise software companies through AI-first transformation, M&A integration, and digital reinvention. Eric has executed more than 60 mergers and acquisitions, turning around underperforming companies and consistently delivering 60–70%+ EBITDA by embedding AI into every laye...

What if you could know exactly who is visiting your website, without a form fill? On this episode of Deconstructing Data, we’re joined by Jesse Ouellette, Founder of LeadMagic, to explore the cutting edge of visitor identification, data matching, and scalable infrastructure. Jesse has built a SaaS solution that helps businesses reveal anonymous website traffic and map it to decision-makers. His wo...

What’s powering the most successful Shopify brands right now? A smarter, leaner data stack. On this episode of Deconstructing Data, we’re sitting down with Kyle Hamar, CEO of OmniRocket, who has spent over a decade helping eCommerce brands scale through data strategy, automation, and revenue-focused systems. We’ll break down the data challenges facing online sellers and how leading brands are turn...

What if your customer conversations held the keys to your next revenue breakthrough? Ryan Johnson, Chief Product Officer at CallRail, joins us live to explore how AI is reshaping the way modern businesses understand, engage, and convert their leads. With more than 15 years of experience growing product teams and scaling platforms to $100M+ ARR, Ryan brings a powerful blend of startup grit and ente...

On this episode of Deconstructing Data is for the marketers who know their martech stack is only as strong as their data foundation. We’re going live with Ana Mourão (again), Global CRM & CDP Advisor at Stanley Black & Decker, Inc. and one of the sharpest voices in first-party data strategy. Ana has unified 7M+ customer profiles across global markets, cut acquisition costs by 15%, and buil...

What if your search data could tell you what your customers want and where they are? Join us on Deconstructing Data as we sit down with David Hunter, CEO of Local Falcon, the leading local rank tracker transforming how businesses see search visibility. With over a decade of experience in SEO and digital strategy, David has helped businesses, from startups to enterprises, tap into hyperlocal data t...

As AI transforms marketing and customer data becomes a new form of digital currency, the rules of engagement are changing fast. In this episode of Deconstructing Data, we’re joined by Ted Sfikas, Field CTO at Amplitude, where he helps enterprise teams unlock the full value of their data strategies. With deep expertise in SaaS, digital marketing, AdTech, and AI, Ted brings a forward-thinking yet pr...

Email may be one of the oldest digital marketing tools but it's far from outdated. With AI and automation, it’s getting a major upgrade. On this episode of Deconstructing Data, we’re joined by Brian Minick, Chief Operating Officer at ZeroBounce, a leader in email deliverability, validation, and data hygiene. Brian brings firsthand insight into how smarter data and automation are reshaping outb...

Real estate marketing is undergoing a major shift, and the smartest teams are starting with the voice of the renter. On this episode of Deconstructing Data, we’re joined by Michael Broder, Co-Founder and CEO of RCKRBX, the first real estate SaaS platform built to bring demand-side insights directly to multifamily developers, investors, and marketers. Michael is also Chairman of Brightline Strategi...

What does it take to build trust and results through partner marketing today? On this episode of Deconstructing Data, we’re joined by Tye DeGrange, CEO of Round Barn Labs and a growth expert with nearly two decades of experience driving acquisition and retention for both Fortune 500 brands and high-growth startups. From eBay to Amazon to advising VC-backed companies, Tye has seen what works and wh...

Generative AI may be dominating the headlines but it’s only the starting point. In this episode of Deconstructing Data, we’re joined by Ron Green, Co-founder and CTO, a serial tech entrepreneur and AI expert with multiple successful exits under his belt. With an MSc in Artificial Intelligence and decades of hands-on experience, Ron brings a sharp perspective on where AI is heading and how to separ...

Advertising is evolving, fast. And data is at the center of it. On this episode of Deconstructing Data, we’re joined by Omar Tawakol, CEO and Founder of Rembrand, a visionary leader with a deep track record in AI, data, and digital advertising. Omar brings a bold perspective on how brands can move beyond basic metrics and start leveraging data to truly transform business growth, strategy, and mark...

Not all marketing data is created equal and sometimes, what you don’t see is what matters most. On this episode of Deconstructing Data, we’re joined by Emeric Ernoult, CEO and co-founder of Agorapulse, a leading social media management platform. With 25 years of experience in SaaS and social media, Emeric brings a refreshingly honest take on what it really means to be data-driven and how to cut th...

Data is only as powerful as what you do with it and how well you understand the people behind it. In this episode of Deconstructing Data, we’re joined by Mike Hattub , Chief Solutions Officer at AnalyticsIQ , where data science meets cognitive psychology. With over 30 years of experience in database marketing, consulting, and financial services, Mike helps brands turn complex data into smarter str...

AI is changing how we understand consumers and the shift is just getting started. On this, Deconstructing Data, we’re joined by Suraj Narayanan Sasikumar, Chief Technology Officer at Socialtrait and a researcher in deep reinforcement learning and generative modeling. Suraj brings a rare mix of hands-on AI expertise and real-world application, leading cutting-edge innovation at the intersection of...

Consumer behavior is shifting fast and AI is leading the way. In this episode of Deconstructing Data, we’re joined by Mike Ford, CEO of Skydeo, a leader in data-driven insights and technology innovation. With experience founding multiple tech companies, Mike brings a sharp perspective on how AI is reshaping personalization, travel, and dining trends for 2025. We’ll explore: 1. AI & Tech: Perso...

The future of advertising is here and it’s powered by AI and first-party data. On this episode of Deconstructing Data, we’re joined by Rajiv Khaneja, CEO & Founder of AdButler, an expert in ad tech, entrepreneurship, and data-driven innovation. With a deep focus on privacy-first advertising, Rajiv is helping brands navigate the shift toward AI-powered targeting and optimization. We’ll explore:...

What does it take to drive massive business growth through data? According to Robin Patra, it’s not just dashboards and KPIs—it’s aligning people, processes, and systems with real intelligence. In this episode of Deconstructing Data , host Jessie Lizak (Fractional CMO at BDEX) and Adam Fitzgerald (Enterprise Sales Director at BDEX) sit down with Robin Patra , the Director of Data, Analytics &...

What happens when your CEO and CMO are both out, and the tech and sales teams take the reins? You get one of the most dynamic and insightful episodes of Deconstructing Data to date. In this special episode, BDEX's Chief Technology Officer David Wellborn and Enterprise Sales Director Adam Fitzgerald host Bill Bruno, CEO of Celebrus. Broadcasting live while Jessie Lizak (Fractional CMO at BDEX)...

AI. Data. Identity. The future of marketing is all about connecting the dots —but too many companies are still stuck in fragmented systems, struggling to unify customer insights. On this episode of Deconstructing Data , Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion , breaks down the real barriers to personalization at scale and why data silos are holding businesses back. → Why ide...

AI-driven networking is no longer a concept, it’s here. Boardy .ai has already facilitated over 9,000 calls and helped startups land funding and partnerships, all through the power of AI-driven introductions. For the first time, an AI will be an active guest on Deconstructing Data, engaging in real-time conversation, not just answering pre-programmed questions. In this episode, we’ll explore: 1. H...

AI is revolutionizing how businesses operate, but are companies truly prepared to harness its power? The biggest roadblock to AI adoption isn’t the technology itself, it’s people, processes, and mindset. In this episode of Deconstructing Data , we sit down with Sav Khetan, VP of Product Marketing at Tealium , to explore: → The State of AI → What’s hype vs. reality? What’s working today? → Data for...