CPG Trade Spend Podcast

Recurring non-trade deductions aren’t just an administrative headache—they’re a silent margin killer. If you don’t know what’s causing them, chances are you’re paying for the same mistakes over and over again. In this episode of The CPG Trade Spend Podcast , host Kyle Barnholt breaks down why ignoring root causes can cost brands thousands—or even millions—over time, and how the best CPG companies...

Most brands think promotions equal growth—but what if they’re actually scaling a problem? In this episode of the CPG Trade Spend Podcast, Kyle Barnholt breaks down one of the most costly mistakes in CPG: not measuring ROI the right way. Learn how to calculate true promotional ROI using real data, avoid common traps like deep discounts with no lift, and shift from gut decisions to profit-driving st...

“You can’t manage what you can’t see.” When it comes to deductions, that lack of visibility is quietly draining margin from CPG brands every single day. In this episode, Kyle Barnholt—longtime CPG operator and co-founder of TrewUp—dives deep into the broken processes behind deductions management and why they’re costing more than you think. We’ll walk through: Why manual deductions processes are st...

Did you know that up to 25% of trade spend gets wasted every year due to poor visibility? In this episode of The CPG Trade Spend Podcast , host Kyle Barnholt uncovers the hidden costs of staying in the dark and how you can take control of your trade spend strategy. Learn why trade spend visibility is the key to unlocking better promotions, higher profits, and fewer financial headaches. Kyle shares...

In this debut episode of The CPG Trade Spend Podcast , host Kyle Barnholt is joined by his good friend and TrewUp’s Head of Customer Success, Chris Ondrus. Together, they take a deep dive into the world of trade spend, deductions, and promotions—shedding light on the challenges brands face and the innovative solutions that are changing the game. Kyle shares his journey from Hain Celestial to Manuk...