Kyle Barnholt

CPG Trade Spend Podcast

Business EN ↓ 5 episodes

The CPG Trade Spend Podcast is your go-to source for uncovering the best strategies, techniques, and insights in the world of consumer packaged goods. Hosted by Kyle Barnholt, founder and CEO of TrewUp, this podcast sheds light on the "black hole" of trade spend. Kyle brings in top minds from the CPG industry to share their expertise, along with exclusive data-driven insights from TrewUp—powered by billions of dollars in processed trade spend data. Tune in to stay ahead of the latest trends and learn how to optimize trade spend for your business.

Author

Kyle Barnholt

Episodes

Recurring Non-Trade Deductions Are Killing Your Margins (Here's How to Stop Them) Video 21.08.2025 36:17

Recurring non-trade deductions aren’t just an administrative headache—they’re a silent margin killer. If you don’t know what’s causing them, chances are you’re paying for the same mistakes over and over again. In this episode of The CPG Trade Spend Podcast , host Kyle Barnholt breaks down why ignoring root causes can cost brands thousands—or even millions—over time, and how the best CPG companies...

Why Your Promotions Aren't Working (And What to Do About It) Video 23.05.2025 25:48

Most brands think promotions equal growth—but what if they’re actually scaling a problem? In this episode of the CPG Trade Spend Podcast, Kyle Barnholt breaks down one of the most costly mistakes in CPG: not measuring ROI the right way. Learn how to calculate true promotional ROI using real data, avoid common traps like deep discounts with no lift, and shift from gut decisions to profit-driving st...

Inefficient Deductions Management: The Silent Margin Killer Video 15.04.2025 47:24

“You can’t manage what you can’t see.” When it comes to deductions, that lack of visibility is quietly draining margin from CPG brands every single day. In this episode, Kyle Barnholt—longtime CPG operator and co-founder of TrewUp—dives deep into the broken processes behind deductions management and why they’re costing more than you think. We’ll walk through: Why manual deductions processes are st...

Unlocking Trade Spend Visibility: Stoping Missing Budget & Start Driving Growth Video 19.03.2025 25:26

Did you know that up to 25% of trade spend gets wasted every year due to poor visibility? In this episode of The CPG Trade Spend Podcast , host Kyle Barnholt uncovers the hidden costs of staying in the dark and how you can take control of your trade spend strategy. Learn why trade spend visibility is the key to unlocking better promotions, higher profits, and fewer financial headaches. Kyle shares...

Interview with Kyle Barnholt the Podcast Host and Founder of TrewUp Video 04.03.2025 20:52

In this debut episode of The CPG Trade Spend Podcast , host Kyle Barnholt is joined by his good friend and TrewUp’s Head of Customer Success, Chris Ondrus. Together, they take a deep dive into the world of trade spend, deductions, and promotions—shedding light on the challenges brands face and the innovative solutions that are changing the game. Kyle shares his journey from Hain Celestial to Manuk...