Front Lines Media

BUILDERS

Welcome to BUILDERS — the show about how founders get new technology adopted. Each episode features a founder on the front lines of bringing new tech to market, sharing how they broke into their industry, earned early believers, built credibility, and unlocked real technology adoption. BUILDERS is part of a network of 20 industry-specific shows with a library of 1,200+ founder interviews conducted over the past three years. For the full network, visit FrontLines.io. Brought to you by:  www. FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives th...

Autor

Front Lines Media

Categoría

Business

Último episodio

10 de jul. de 2026

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Episodios

How Schematic ran a two-step validation to separate problem pain from build/buy intent | Fynn Glover 10.07.2026

Schematic is building the infrastructure layer between the application and the billing system — solving the entitlements problem that quietly kills commercial agility at scaling software companies. In a recent episode of BUILDERS, we sat down with Fynn Glover , Co-Founder & CEO of Schematic , to learn how a lived operator problem and 100 discovery conversations led to a conviction that entitle...

GTM lessons from a construction tech pioneer | KP Reddy 10.07.2026

KP Reddy hasz chased the same mission for 30 years: eliminate the change orders and unanswered questions that derail construction projects. Web-based construction management in 1994. A Building Information Modeling textbook in the early 2000s. Now with Zero RFI — backed by General Catalyst — he's running an AI roll-up of construction services businesses to answer every question before a shovel...

How Endera closed a 7-figure deposit before building a single bus | John Walsh 10.07.2026

Endera is one of the fastest-growing specialty bus manufacturers in the United States, supplying electric, CNG, and gas-powered buses to school districts, transit agencies, and airports. In a recent episode of BUILDERS, we sat down with John Walsh , Founder & CEO, to hear how he closed a seven-figure deposit on a bus that didn't exist and what it actually takes to sell to government. Topic...

How Ethic rejected VC-prescribed enterprise GTM playbooks and built a motion around financial advisor psychology instead | Doug Scott 09.07.2026

Ethic builds customized, tax-smart, and values-aligned investing infrastructure for financial advisors and institutions — a platform that lets advisors personalize across their entire book of business, simultaneously accounting for financial, values-based, and tax considerations at scale. Today, Ethic manages over $9 billion in assets across approximately 300 investment advisory businesses, from b...

How Stratyfy used a vendor-agnostic AI risk guide to generate trust with buyers who weren't ready to purchase | Laura Kornhauser 09.07.2026

Stratyfy helps community banks and credit unions make better risk decisions — across credit decisioning, fraud detection, and bias detection — in one of the most regulated buying environments in B2B. In this episode of BUILDERS, we sat down with Laura Kornhauser , Co-founder & CEO of Stratyfy , on how she navigated three distinct chapters of the AI era, why gen AI broke her outbound motion, an...

How Lightyear evolved from founder-led sales to reps creating their own demand — and what broke in between | Dennis Thankachan 09.07.2026

Lightyear is the AI-native platform automating how enterprises manage their telecom — internet connectivity, dark fiber, data center space, phone systems, and everything in between. With over $65 million raised, 400+ enterprise customers including Fortune 50 and Fortune 10 companies, and top channel partner status with four of the top ten US ISPs, Lightyear has become the system of record for ente...

How Exciting Instruments went from university spinout to first instrument on a customer's bench in 13 months | Tim Craggs 09.07.2026

Exciting Instruments bootstrapped a physical instrument company, closed its first two sales before a working product existed, and delivered its first unit to a customer's bench 13 months after founding. Spun out of the University of Sheffield in September 2021, the company compresses what once required a laser-safe room into a benchtop any scientist can operate. In this episode of BUILDERS, we...

How Silverflow reached 10–15% month-over-month transaction growth by targeting the one infrastructure layer every bank and acquirer uses but no modern vendor had rebuilt | Robert Kraal 09.07.2026

Robert Kraal has spent nearly three decades at the core of global payments infrastructure — co-founding Bibit (acquired by RBS/Worldpay in 2004), serving as COO and founding Adyen's acquiring proposition from the ground up, and building the technology that let Adyen go direct to Visa and Mastercard by cutting out the acquiring banks entirely. When he evaluated the card network processing vendo...

How Cyclops uses regulatory clarity — the Genius Act and MiCA — to shorten the education phase of enterprise sales | Alex Wilson 09.07.2026

Alex Wilson has done this before. He co-founded The Giving Block in 2018, built it into the defining platform for crypto philanthropy, and sold it to Shift4. Four years inside one of the world's largest payment processors — leading crypto and stablecoin product — revealed that nearly all crypto infrastructure is built for trading and on/off ramping, not money movement. Cyclops fills that gap,...

How BinSentry frames every enterprise pitch around executive career risk — not product features | Ben Allen 07.07.2026

BinSentry is bringing real-time inventory intelligence to one of the largest and most overlooked supply chains on the planet. The US animal feed industry alone processes over $200 billion in transactions annually — and globally, the number exceeds $1 trillion. Yet most feed mills still rely on humans manually peering into bins to estimate what's there, a workflow Ben Allen's grandfather would reco...

Lessons from building an AI-enabled service that customers love | Hooman Radfar 07.07.2026

Collective is building what Co-Founder & CEO Hooman Radfar calls a system that runs itself: an AI-native financial back office for solopreneurs. Since launching in fall 2020, Collective has worked with over 12,000 businesses on formation, bookkeeping, payroll, and tax. Radfar previously co-founded AddThis, a web personalization platform that reached over 2 billion users, sold to Oracle for rou...

How Claira creates demand in a category with no budget line by selling the future investment process, not a product | Eric Chang 25.06.2026

Claira is building the intelligence data layer for private market investors — stitching together every data room, email thread, CRM entry, and meeting note a deal team produces, and making that institutional memory persistent, queryable, and actionable. In a recent episode of BUILDERS, we sat down with Eric Chang , Co-Founder and CEO of Claira , to learn how he's approaching category creation...

How Adonis positioned revenue cycle staff as "forgotten heroes" to win enterprise healthcare deals | Aman Magoon 24.06.2026

Adonis is automating the revenue cycle for healthcare providers — replacing the BPO-heavy, human-intensive claims operations that keep back-office teams bloated and reimbursement yields chronically below what providers are owed. In a recent episode of BUILDERS, we sat down with Aman Magoon , Co-Founder and Chief Product Officer, and Chief Strategy Officer of Adonis , to learn how the team won earl...

How Responsive validated a new software category using LinkedIn job postings instead of analyst reports | Ganesh Shankar 23.06.2026

Responsive (formerly RFPIO) started in 2016 with a single, unglamorous use case: helping companies respond to RFPs. Today, it's the defining platform for an entirely new enterprise software category — Strategic Response Management — covering every high-stakes response a company sends to external stakeholders: customers, prospects, analysts, investors, and regulatory bodies. In a recent episode...

How Omneky competes on distribution as AI commoditizes ad creative production | Hikari Senju 23.06.2026

Omneky is an agentic advertising platform built on a thesis Hikari has been executing against since 2017 — that generative and agentic AI would eventually automate the full creative and campaign management workflow of advertising agencies. In this return episode of BUILDERS, we sit back down with Hikari Senju three years after his first appearance to examine how the platform has evolved from an ea...

How ASK BOSCO tracks founder-led LinkedIn content as a distinct CRM attribution category | John Readman 22.06.2026

ASK BOSCO® is a data intelligence platform built for mid-market Shopify merchants, connecting disparate data sources to drive better e-commerce decisions at scale. In this episode of BUILDERS, we sat down with John Readman , Founder and CEO, to discuss how he built a 25,000-follower LinkedIn presence that directly closes enterprise deals, why he published a league table as a native PDF instead of...

How BusRight transitioned out of founder-led sales at $1M ARR | Keith Corso 22.06.2026

School buses move 50 million students every day across the United States — more riders than all planes, trains, and public transit buses combined. Most of those buses are still routed using paper sheets with handwritten notes about yellow mailboxes. In a recent episode of BUILDERS, we sat down with Keith Corso , Co-Founder & CEO of BusRight , to learn how he built the logistics platform digiti...

How Estuary identifies tire-kicker enterprise deals before wasting a full POC cycle | David Yaffe 19.06.2026

Estuary is a right-time data company building infrastructure that delivers both streaming and batch capabilities — so companies can move and transform data at whatever latency their use case demands, from millisecond-level real-time pipelines to traditional batch analytics. With a growing enterprise customer base and NRR at 150%, Estuary is expanding beyond its PLG roots to go upmarket. In a recen...

How Hi Auto reframed drive-thru AI from headcount reduction to throughput and upsell capture | Roy Baharav 19.06.2026

Hi Auto is on a mission to automate the drive-thru for quick service restaurants using voice AI. After pivoting twice — first from automotive voice AI, then from contactless kiosks — the team found their real wedge when Burger King Europe told them that replacing the drive-thru order taker, not adding another interface to a kiosk, was the problem worth solving. In a recent episode of BUILDERS, we...

How The Biological Computing Co timed its stealth exit | Alexander Ksendzovsky 19.06.2026

Two months before this conversation, The Biological Computing Co (TBC) was still in stealth. Three years of building, rebranding, and accumulating experimental data — all before showing the world a single thing. In this episode of BUILDERS, we sat down with Alexander Ksendzovsky , Co-Founder and CEO of TBC , to hear how a neurosurgeon-scientist turned a 20-year research obsession into a commercial...

How UnityAI ran 5 simultaneous market experiments to find its ICP after abandoning health systems | Edmund, CEO of UnityAI 11.06.2026

Edmund spent years as Chief Data Officer at HCA Healthcare — 200 hospitals across America — watching a parade of vendors pitch solutions to problems that didn't exist in his environment. He saw the pattern clearly: founders who had never been inside a complex healthcare system, selling point capabilities with no understanding of how clinical workflows actually interconnect. When the AI moment...

How TabaPay kept its original 2017 ICP intact for nine years while still growing the addressable market | Rodney Robinson 10.06.2026

TabaPay is rewriting the payment infrastructure stack for fintechs, lenders, and money-moving businesses — delivering the low-cost, instant, round-trip payment capabilities that established acquirers wouldn't offer and the market had no clean solution for. Founded in 2017 after Rodney Robinson spent years operating inside money transmission and the MasterCard ecosystem, TabaPay was built on a thes...

How Smirk Health runs GTM through an agentic AI layer | Felix W. Ortiz III 10.06.2026

Health insurance hasn't fundamentally changed since a vice president at Baylor University created it with a group of nurses in 1929. What started as a fringe benefit became a wartime recruitment tool in the 1940s, got codified into group insurance through the ERISA Act in the 1970s, and has remained structurally employer-tied ever since. The problem: that architecture assumes a workforce that no l...

How Mach identified non-traditional OEMs as its fastest revenue channel after auditing where closed deals were actually coming from | Colin Hurd 08.06.2026

Mach builds the autonomy stack for the off-highway world — the heavy equipment running agriculture, land care, mining, logistics, construction, and defense. Founded on technology roots going back to 2013, Mach integrates hardware and software directly onto existing OEM platforms, giving mid-market equipment manufacturers a fast path to autonomous operations without building it themselves. Mach&#39...

How Zip Security built a vCISO channel by treating consultants as the primary customer, not the middleman | Joshua Zweig 02.06.2026

The cybersecurity industry has a problem it created itself. The tools exist to protect most organizations — but deploying and managing them costs seven dollars in services for every one dollar in software license. Multiply that across the eight to ten tools a company actually needs, and you've priced out the majority of the market. Zip Security was built to close that gap with AI and automatio...

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