Front Lines Media

BUILDERS

Welcome to BUILDERS — the show about how founders get new technology adopted. Each episode features a founder on the front lines of bringing new tech to market, sharing how they broke into their industry, earned early believers, built credibility, and unlocked real technology adoption. BUILDERS is part of a network of 20 industry-specific shows with a library of 1,200+ founder interviews conducted over the past three years. For the full network, visit FrontLines.io. Brought to you by:  www. FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives th...

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Front Lines Media

Kategorie

Business

Neueste Folge

9. Okt 2026

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"Category education is a long game with uncontrollable accelerants" | Ayal Yogev 09.10.2026

Anjuna Security builds the software stack that makes confidential computing accessible to enterprises — doing for hardware-level data protection what VMware did for virtualization and what CUDA did for GPUs. The company counts three of the top ten global banks among its customers, has expanded into the federal government through defense primes, and recently launched a second product to govern AI a...

When adoption means nobody knows your product exists | Mario Di Dio 08.10.2026

Helium is building a decentralized wireless network and the software layer that runs on top of it, aggregating community-deployed Wi-Fi access points into a single network that carriers, MVNOs, and large indoor venues can use to serve their own subscribers. In a recent episode of BUILDERS, we sat down with Mario Di Dio , CEO of Helium , to learn how the company grew a network of forty five thousan...

How the AI training data market restructured around 10 frontier labs | Olga Megorskaya 29.09.2026

Toloka is an AI data platform that produces training data, evaluations, and human expert contributions to help AI labs and enterprises build higher quality models. In a recent episode of Front Lines, we sat down with Olga Megorskaya, Founder and CEO of Toloka, to learn how the company has navigated every major phase of AI development and what she actually believes about the future of human experti...

Why AR has 1 million analysts and almost no software that works | Caitlin Leksana 29.09.2026

Fazeshift is building AI-native accounts receivable automation for mid-market and enterprise companies. In a recent episode of Front Lines, we sat down with Caitlin Leksana, Co-Founder and CEO of Fazeshift, to learn how she discovered one of enterprise software most overlooked problems and why AI is the first technology capable of actually solving it. Topics Discussed: - How Caitlin discovered the...

How Wing VC separates tracks from trains to predict which AI companies will endure | Jake Flomenberg 29.09.2026

Wing Venture Capital Partner Jake Flomenberg opens every IC meeting at Wing with a question that didn't used to matter: if a frontier model ships something meaningfully better, does this company still have reason to exist? In this episode of BUILDERS, he walks through the trains vs. tracks framework, the three diagnostic tests he runs on every AI company, and what a real flywheel looks like ve...

Founder-led roadshows: how Pennylane built trust inside local accounting communities across Germany and France | Tobias Janiesch 04.09.2026

Pennylane spent its first two years operating an accounting firm to experience the workflows it intended to fix. It then sold the profitable business, removed the channel conflict, and went all-in on software. After three years of deliberate customer development, growth accelerated to more than one million SMEs on the platform. In this episode of BUILDERS, Tobias Janiesch , Managing Director - Ger...

Finding the buyer who was already on the hook | Ria Shah 24.08.2026

Handl Health is building an AI platform that aggregates and analyzes publicly available healthcare pricing data, helping brokers and benefits consultants design, evaluate, and personalize health plans for self-insured employers. In a recent episode of BUILDERS, we sat down with Ria Shah , Co-founder & Chief Product Officer of Handl Health , to learn how the company turned newly mandated price...

AI visibility is not SEO 2.0 | Imri Marcus 24.08.2026

Brandlight is building an AI visibility platform that helps enterprise brands, most of them Fortune 500 companies, monitor and influence how they show up in AI engines across AI search, AI ads, and agentic commerce. In a recent episode of BUILDERS, we sat down with Imri Marcus , CEO & Co-Founder of Brandlight , to learn how the company won Fortune 500 customers from day zero and turned AI visi...

Selling into 95% market concentration | John Taylor Garner 24.08.2026

Odynn is an AI-powered, fully modular platform that helps fintechs, banks, card issuers, and travel companies launch embedded travel, loyalty, and rewards programs. The company's flagship product, Awayz, gives financial institutions a white-label travel portal where cardholders can search, plan, and book hotels and flights with side-by-side points, miles, and cash pricing. In a recent episode...

The market nobody wanted | Alex Jekowsky 20.08.2026

Cents builds software, payments, and hardware for the laundry industry, serving laundromat operators and other commercial laundry businesses. The company is the only venture-backed company operating at scale in a market that most technology companies had overlooked, and has reached approximately one in six U.S. laundromats. In a recent episode of BUILDERS, we sat down with Alexander Jekowsky , CEO...

The friends-of-friends GTM model in cybersecurity | Elad Ben Meir 20.08.2026

Onit Security builds AI agents for exposure management, helping security teams cut through the noise of tens of millions of vulnerability scanner findings to identify and prioritize the ones that can actually be exploited. The company is built from the ground up on agentic infrastructure, positioning itself as the fifth generation of exposure management tooling in a category that has evolved from...

The growth engine hiding in a 28-week order set | Andrea Ippolito 20.08.2026

SimpliFed is a maternal care at home platform focused on virtual breastfeeding and baby feeding support, delivering insurance-covered care from pregnancy through the first year postpartum. In a recent episode of BUILDERS, we sat down with Andrea Ippolito , CEO and Founder of SimpliFed , to learn how the company built a referral engine that is on track to receive referrals representing about five p...

The head of AI who had never heard of an ontology | Rob Buller 20.08.2026

Cyberhill Partners builds and deploys enterprise AI solutions, including Cerebro, an enterprise AI platform Rob describes as AI in a box, and Wolverine, a digital twin product, drawing on eight years of AI work inside the intelligence community. In a recent episode of BUILDERS, we sat down with Rob Buller , Chief Executive Officer of Cyberhill Partners , to learn how the company is bringing intell...

Breaking into the twenty-year startup graveyard of mortgage lending | Naren Krishna 18.08.2026

Balerion AI is an agentic AI platform for mortgage loan manufacturing, automating origination work like document analysis, income review, and underwriting for lenders. The company came out of stealth this spring and is backed by a $6M seed round led by Kleiner Perkins, with its platform in production at FM Home Loans, a lender originating two billion dollars in annual loan volume. In a recent epis...

The 90% trust artifact that opened OPAQUE's market | Aaron Fulkerson 17.08.2026

In a recent episode of BUILDERS, we sat down with Aaron Fulkerson , CEO of OPAQUE , to learn how the company found its market in sovereign AI deployments after discovering that customers would accept 90% verifiability with known gaps rather than waiting for perfect end-to-end confidential computation. Topics Discussed: Why Aaron joined OPAQUE from ServiceNow only after the founders agreed to apply...

You don't evangelize the product, you evangelize the category | Gerardo A. Dada 17.08.2026

In a recent episode of BUILDERS, we sat down with Gerardo A. Dada , former CMO of Catchpoint , to learn how the company created the internet performance monitoring category and got customers, press, and analysts to adopt its language. Topics Discussed: Why category creation only matters when it actually grows the business How Gerardo found the category by studying what Catchpoint did better than a...

What it actually means to build AI-enabled services | David DeWolf 11.08.2026

2X is a go-to-market services company that has grown 50% YoY for seven straight years, scaling to roughly 1,200 people, with new investment from Insight Partners last year. On BUILDERS, CEO David DeWolf explains why his prior company, 17-person agentic platform Knownwell, combined with 2X, why he ended up leading the merged entity, and how he is rethinking pricing and AI enablement as services and...

Why SubBase's founder still listens to every sales and support call | Eric Helitzer 06.08.2026

Eric Helitzer is the Founder and CEO of SubBase , a B2B vertical SaaS platform giving construction subcontractors and self-performing GCs a system for managing materials, a workflow historically run on email, text, and phone calls. Eric returns to BUILDERS to unpack an ICP that emerged on its own, the "AI wrapper" defensibility question he faced at Series A, and how he stays embedded in...

How CisLunar discovered its real product while building a power supply for internal use only | Gary Calnan 06.08.2026

CisLunar Industries builds the power electronics that run everything on a satellite, taking raw power and converting it into what a spacecraft's systems actually need, similar to how a laptop's charging block converts wall power into something the machine can use. The company was founded in 2017 with a different mission, aiming to become the steel mills of space by manufacturing usable mat...

How Badge chose retail and commerce as its entry vertical inside a horizontal wallet market | Eric Senn 04.08.2026

Badge is building the infrastructure layer for digital wallets, giving businesses a single integration point to issue, manage, and update loyalty cards, gift cards, and tickets across Apple Wallet, Google Wallet, and Samsung Wallet. The company counts Stripe among its Series A investors. In a recent episode of BUILDERS, we sat down with Eric Senn , Co-Founder and CEO of Badge, to learn how the com...

How Sabanto runs its 20-person Farmer Advisory Board | Craig Rupp 04.08.2026

Sabanto makes a retrofit autonomy kit that attaches to off-the-shelf tractors — converting machines farmers already own into autonomous systems capable of performing field operations without a driver. In this episode of BUILDERS, Craig Rupp returns three years after his first appearance to share what he's learned building the commercial motion for ag autonomy from scratch, in a market where no...

How Reco validates AI security bets: A three-signal framework before scaling any decision | Ofer Klein 31.07.2026

Reco is an AI SaaS security company that helps enterprises discover and secure the AI agents and applications spreading across their SaaS environments. In a recent episode of BUILDERS, we sat down with Ofer Klein , Co-Founder and CEO of Reco , to unpack the two sequential bets that reshaped the company's direction, and the operating discipline — borrowed from his time as an Israeli Air Force p...

How GlobalComix is building a publisher operating system | Henrik Rydberg 30.07.2026

GlobalComix operates a digital comics platform that brings stories from more than 330 publishers and 25,000 independent creators around the world to readers on their phones. In this episode of BUILDERS, we sat down with Henrik Rydberg , CEO of GlobalComix , to learn how the company is building the licensing infrastructure and creator tools needed to bring one of the last major entertainment catego...

How Knox turned a blunt SLA into its entire marketing message | Irina Denisenko 28.07.2026

Knox Systems has built a path around one of the most exclusive certifications in enterprise software. FedRAMP, the security standard required to sell cloud technology to the US federal government, has fewer than 500 companies holding it worldwide, versus more than 10,000 apps on the AWS Marketplace. Earning it independently typically takes three years and roughly $3 million. Knox compresses that t...

How Scala tracks every closed deal back to its source before scaling spend | Ardie Sameti 20.07.2026

Scala is reimagining how operators run customer experience and contact center operations, shifting the model from software as a service to what its founder calls intelligence as a service. In a recent episode of BUILDERS, we sat down with Ardie Sameti , Co-Founder and CEO of Scala , to learn how a decade scaling healthcare technology company Accolade shaped his decision to start over and build an...

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