B2B Creator Spotlight

Kyle Bailey is the Founder and Managing Director of Frontburner Marketing, where he specializes in local SEO and lead generation for home service and trade businesses. Since 2010, Kyle has been helping companies like plumbers and HVAC businesses improve their digital presence and adapt to evolving search engine dynamics. 00:00 - Introduction to Kyle Bailey and Frontburner Marketing 05:30 - Kyle's...

In this episode, host Michael Bernzweig sits down with business coach Robin Waite to unpack how creators, consultants, and freelancers can confidently raise their prices and build more profitable, sustainable businesses. Robin explains why trying to “sell more of the same” traps you in a constant sell‑deliver loop, and why cutting costs is only a short‑term fix. He shares simple pricing models, ca...

In this episode of B2B Creator Spotlight, host Michael Bernzweig interviews Monica Marlatt , a puzzle enthusiast who has turned her passion into a unique cruise ship experience. Monica shares her journey from being an empty nester to becoming a puzzle influencer on Instagram, where she engages with a growing community. She discusses her creative process, the therapeutic benefits of puzzling, and h...

In this insightful episode, host Michael Bernzweig and Brandon Rollins , founder of Pangea Marketing , delve into the complexities of conversion attribution in digital marketing. He discusses the challenges posed by recent changes in technology and privacy laws, such as iOS 14.5 and the phasing out of third-party cookies, which have made tracking more difficult. Rollins emphasizes the importance o...

On this episode of the B2B Creator Spotlight, hosted by Michael Bernzweig and presented by Software Oasis, tech founders and enterprise executives gain exclusive insights from Jeffrey A. Barnes , founder of The Wisdom of Walt . Discover how the visionary leadership that built Disney’s legacy offers powerful lessons for today’s digital-first business challenges. Jeffrey shares real-world strategies...

In this episode of B2B Creator Spotlight, host Michael Bernzweig interviews Jake Tlapek , Chief Growth Officer at Finch , about the power of TikTok for B2B marketing. Jake shares his journey from being a social media skeptic to leveraging TikTok for lead generation and business growth. The discussion covers strategies for consistent content creation, building trust with audiences, and the importan...