Software Oasis

B2B Creator Spotlight

Technology EN ↓ 6 episodes

Discover how leading founders, creators, and SaaS innovators are redefining success in the B2B space. Hosted by Michael Bernzweig and produced by Software Oasis—the network trusted by over 200k+ decision makers—B2B Creator Spotlight dives deep into fresh growth strategies, social monetization, and authentic business networking, all inspired by the tagline: Create. Earn. Connect. Each episode brings you live, insider conversations with top B2B creators and executives on the cutting edge of digital transformation, marketing, AI, and audience growth. Volume 1, Episode 1 features Jake Tlapek, Chie...

Author

Software Oasis

Episodes

Kyle Bailey on Navigating AI Shifts in Home Service SEO 08.04.2026 54:38

Kyle Bailey is the Founder and Managing Director of Frontburner Marketing, where he specializes in local SEO and lead generation for home service and trade businesses. Since 2010, Kyle has been helping companies like plumbers and HVAC businesses improve their digital presence and adapt to evolving search engine dynamics. 00:00 - Introduction to Kyle Bailey and Frontburner Marketing 05:30 - Kyle's...

How Creators Can Confidently Charge More 21.02.2026 54:17

In this episode, host Michael Bernzweig sits down with business coach Robin Waite to unpack how creators, consultants, and freelancers can confidently raise their prices and build more profitable, sustainable businesses. Robin explains why trying to “sell more of the same” traps you in a constant sell‑deliver loop, and why cutting costs is only a short‑term fix. He shares simple pricing models, ca...

Monica Marlatt: The Puzzle Imagineer on Instagram 18.01.2026 43:23

In this episode of B2B Creator Spotlight, host Michael Bernzweig interviews Monica Marlatt , a puzzle enthusiast who has turned her passion into a unique cruise ship experience. Monica shares her journey from being an empty nester to becoming a puzzle influencer on Instagram, where she engages with a growing community. She discusses her creative process, the therapeutic benefits of puzzling, and h...

From Board Games to Marketing Mastery 25.12.2025 41:48

In this insightful episode, host Michael Bernzweig and Brandon Rollins , founder of Pangea Marketing , delve into the complexities of conversion attribution in digital marketing. He discusses the challenges posed by recent changes in technology and privacy laws, such as iOS 14.5 and the phasing out of third-party cookies, which have made tracking more difficult. Rollins emphasizes the importance o...

Future-Proof Your B2B Brand: Disney’s Innovation Playbook 19.11.2025 47:13

On this episode of the B2B Creator Spotlight, hosted by Michael Bernzweig and presented by Software Oasis, tech founders and enterprise executives gain exclusive insights from Jeffrey A. Barnes , founder of The Wisdom of Walt . Discover how the visionary leadership that built Disney’s legacy offers powerful lessons for today’s digital-first business challenges. Jeffrey shares real-world strategies...

Unlocking B2B Success with TikTok 16.11.2025 15:46

In this episode of B2B Creator Spotlight, host Michael Bernzweig interviews Jake Tlapek , Chief Growth Officer at Finch , about the power of TikTok for B2B marketing. Jake shares his journey from being a social media skeptic to leveraging TikTok for lead generation and business growth. The discussion covers strategies for consistent content creation, building trust with audiences, and the importan...