Laura Zavelson
The GenXpert Show
The go-to show for smart solopreneurs who want to be the go-to in their niche. On this show we talk about how to grow your business by building know/like/trust, actively managing your referral network and leveraging AI so you don't get stuck spending nights and weekends glued to your laptop.
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How to Turn Claude Into Your Personal Assistant | Ep. 72 08.10.2026 12:47
Want to get started handing off real work to AI? Get instant access to my Free AI Handoff Library Turn Claude into your AI personal assistant that briefs you every morning about your business without writing a line of code. I'll show you step by step how to set up Claude to read your email, calendar and to-do list so you can kickoff your morning focused on priorities instead of getting sidetra...
Claude Cowork: 2 Steps to Handing Off Real Work | Ep: 71 02.10.2026 10:29
Get my complete AI Handoff Library of shortcuts for business owners. Claude Cowork is how you use AI to do the real work in your business. It's time to move beyond the chat. Two short setup steps take Claude from a chat window to something you can hand real work to, the way you would with an employee.▶ THE "Instructions for Claude" PROMPT (copy and paste into a new Claude chat):Help...
Claude vs ChatGPT vs Gemini: Marketing Showdown 17.09.2026 17:25
Want to know what your current marketing says about you? Get your free Online Signal Report . Most people pick one AI tool and make it do everything. Then they wonder why their system doesn't get great results. Real marketing departments rarely hire one person to do seven jobs. So why is your AI marketing department set up that way? Watch the video to find out the 7 roles every marketing depar...
Let's talk Sunday afternoons and the AI slowdown 16.09.2026 4:04
This is the audio version of my newsletter published Sept 16, 2026.
How Business Owners Are Using Claude to Build Weekly Newsletters and Win Referrals | Ep. 68 27.08.2026 14:25
Your potential client just checked you out online. See what they discovered → The Online Signal Report Most consultants lose hours every week on referral calls that were never going to close. The fix is is sending a regular signal to your network about who you actually want before the call ever gets booked. In this video I walk through the exact newsletter system I've used to send 180+ newslet...
The EXACT System I'm Using to Get Recommended by AI | Ep. 67 07.08.2026 12:00
Find out what potential clients see when they check you out with AI. Get your Online Signal Report with AI Visibility Score. Within the next year, the leads who get referred to you won't check your website. They'll just ask AI.**WHAT YOU'LL LEARN**00:00 AI Replaces Website Checks00:36 How AI Recommendations Work01:14 Live AI Search Example02:12 Five Signals Overview03:20 Signal 1 Name...
Claude vs. ChatGPT vs. Gemini: Which AI Gives the Best Business Strategy Advice? | Ep. 66 30.07.2026 14:57
Your potential client just checked you out online. What did they find? ChatGPT vs. Claude vs. Gemini: which AI is actually best for business strategy? I tested all three on the same real consulting question and the results might have you rethinking those heart to hearts about your business. Based on research published in HBR (and my own side by side test in the video), it appears that the strategy...
5 TOTALLY SANE Claude Cowork Use Cases | Ep. 63 23.07.2026 13:57
Can potential clients find you online? → Get your AI Visibility Score 5 Claude Cowork automations that actually save solopreneurs hours every week with coding or complicated setups. In this video, I walk you through how to use Claude's connectors and the scheduler to build a morning briefing, a content repurposer, automated follow-ups, and more. If you're a consultant, freelancer, or coach who's t...
The 1 File That Will Make Claude Write Like You | Ep. 62 12.07.2026 6:52
Get your free Visibility Score and quick fix report. Your Claude brand voice file isn't enough. If you've uploaded a brand voice file to Claude AI and your content still needs heavy rewrites, you're missing the one file nobody talks about: the POV file. In this Claude tutorial, I run the same prompt through Claude twice - once with just a brand voice file and the other the brand-voice...
Claude Projects Instructions: This Template Will Save You Hours 25.06.2026 8:38
Your next client is checking you out online with AI. What will they find?→ Get the AI Brand Intelligence Report. Master Claude project instructions to get better output. If you're using projects in Claude without instructions, you're wasting hours getting to a useable draft. Because when the AI doesn't have enough detail about your project - it just makes things up. In this video I'...
Claude Projects Tutorial: 3 Admin Handoffs | Ep. 60 18.06.2026 18:32
Find out what your potential clients (and AI) think about you. Get the AI Brand Intelligence Report Stop wasting time re-explaining tasks and uploading files to Claude over and over. In this masterclass, I show you how to leverage claude projects to start handing off 3 high-value admin tasks - managing client files, drafting proposals and building workshops. Whether you’re a consultant, fractiona...
Use Claude Connectors to Improve Tools You Already Know | Ep. 59 11.06.2026 5:48
Want to know what AI is saying about you? → Get the AI Brand Intelligence Report Are you tired of adding new AI tools to your stack, only to feel more overwhelmed? The secret to AI leverage isn't more software—it's connecting AI to the tools you already use. In this video, we’re shifting from a "tool stack" to a "problem stack" mindset. Learn how to plug Claude directly into your existing workflow...
The Top AI Content Strategy for Solopreneurs | Ep. 58 04.06.2026 10:07
The math on content marketing just doesn't work for solopreneurs without the right leverage. But what if you could train an ai marketing assistant to handle 80% of the workload while keeping your unique voice? In this video, I’m breaking down the exact 10/80/10 framework I use to scale content without burning out. We’re moving past generic "AI hacks" to build a real business system....
Turn Your Half Finished Courses Into an AI Business Coach | Ep. 56 07.05.2026 6:58
NotebookLM is the perfect tool to turn your unfinished courses, saved PDFs, YouTube Watch Later list and scattered screenshots into a personalized AI business coach. Stop wasting money on more business courses and squeeze the value out of the ones you already bought. The advice you need to grow your solo business is probably already on your computer. You just need a better way to access it. What y...
Claude Projects Instructions That Make AI Sound Like You 30.04.2026 13:05
So what exactly goes in Claude Projects instructions to make AI sound like you? Everyone tells you to make an about.me file or a brandvoice.md file but nobody actually tells you what to put in it. Until now. Get ready to be able to get AI content that actually sounds like you inside Claude Projects. Want to save even more time? Here's a 5 minute AI Handoff that will save you 5 hours a week. 00...
ChatGPT vs. Claude: The Switch Every Solopreneur Needs to Make | Ep. 54 24.04.2026 11:44
If you're running your business on ChatGPT, you might be missing out on better results. This episode explains why solopreneurs need Claude in order to get the biggest impact from using AI. See how they both stack up in the ChatGPT vs. Claude showdown. And then hang for for less than 2 minutes as I walk you step by step on exactly how to make the switch from ChatGPT to Claude without losing any...
Most Solopreneurs Are Already Behind on AI (new data) | Ep. 53 23.04.2026 9:02
There's a growing AI gap — and new research from Anthropic shows most solopreneurs are already on the wrong side of it. Here's exactly what the data says, and what you can do about it starting today. → Got 5 minutes? Try this low-tech AI handoff that saves you 5+ hours a week. A recent Anthropic study found something every solopreneur, coach, consultant, and fractional exec needs to hear:...
Skip the AI Hype - These 5 Tools Deliver for Solopreneurs | Ep. 52 16.04.2026 11:37
The 5 AI tools solopreneurs actually use to save time, deliver better work, and cut through the noise.→ Uncover the hidden money in your meeting s with 1 simple tool and 3 powerful prompts. What you'll learn in this video:00:00 Why AI Advice Fails00:16 Five Biggest Time Sucks for Solopreneurs00:51 Pick an AI Note Taker02:29 Claude for Content04:49 Proposal ROI Example05:28 Perplexity for Trend...
The AI Skills Nobody's Talking About (It's not prompting) | Ep. 51 08.04.2026 9:39
Everyone's selling prompt libraries. The real AI edge comes from 4 skills that have nothing to do with prompting — and you probably already have them.→ Got 5 minutes? Try this low-tech AI handoff that saves you 5+ hours a week. What you'll learn:Why chasing better prompts is the wrong game (and what to focus on instead)Skill 1: Laser Focus — how to build your AI filter so you stop drowning...
Why Your AI Content Doesn't Sound Like Your Personal Brand (and how to fix it) | Ep.50 12.02.2026 7:15
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you're not happy with your AI-generated content, there's a simple process to get 100 times better results. As a business owner, you know content is key to inbound leads and referrals, and leveraging AI tools efficiently is crucial. Learn how to give AI the prompts and information it needs to writ...
The AI Re-Engagement Trick That Makes Following Up With Leads Less Awkward 05.02.2026 7:55
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Following up with stale leads and your referral network can be awkward. How do you make it seem authentic and not like you're chasing a sale? In this video we're talking about how to use AI to create real connection and dramatically increase your chances of closing new clients. HIGHLIGHTS00:00 Intr...
The Anti-Hustle Personal Brand Plan for Experts 29.01.2026 8:03
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week You're not an influencer, you're an expert. So you need to build a personal brand that builds business not hype. In this video, I give you the playbook that walks you through the only three things you need to build a brand that gets you clients. Highlights00:00 Introduction to Personal Branding01:1...
The Niche Formula That Attracts High Paying Clients | Ep. 47 22.01.2026 8:47
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you're in the business of selling expertise, getting clarity around your niche is mission critical. This is the 3P system I've been using for years to help business owners zero in on a "go-to" niche they can own while still keeping the door open for enough clients so the business can g...
Use AI to Enhance Your Brand (not replace it) | Ep. 46 15.01.2026 13:51
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Can AI help you build your personal brand or is it just getting in the way? In this video we'll talk about the 4 levels of brand effectiveness, how you can use AI to make yours stronger (beyond just using it for content), and absolutely where you should not let AI take over. AI Prompts for the Brand Au...
How to Stand Out as a Consultant: The Framework Strategy | Ep. 45 10.01.2026 5:22
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Frameworks are the hidden business asset you already have but just aren't using. If you have experience, you have an approach and framework you can monitize. You're just not using it. This isn't just another marketing strategy. This is a business strategy that helps you attract more clients, sh...
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