Laura Zavelson
The GenXpert Show
The go-to show for smart solopreneurs who want to be the go-to in their niche. On this show we talk about how to grow your business by building know/like/trust, actively managing your referral network and leveraging AI so you don't get stuck spending nights and weekends glued to your laptop.
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Get More Client Referrals - 5 Minute Wake Up System | Ep. 44 18.12.2025 5:29
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you want to get more client referrals, here’s the truth: your network isn’t ignoring you—they just aren't exactly sure what you do. In this episode, I show you the simple three-step system my clients use to wake up their referral network and create real opportunities in about five minutes a week. No...
Funnels Are Broken: Use the Pathway Strategy Instead | Ep. 43 11.12.2025 8:38
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Are marketing funnels outdated? In today’s episode, I break down why the traditional marketing funnel no longer reflects how modern B2B buyers actually make decisions—and what to do instead if you want your content to generate qualified inbound leads. If your consulting or coaching business isn’t getting c...
You're Using AI Wrong: Create BETTER Content AND Save Time in 2026 | Ep. 42 11.12.2025 14:14
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Most people are using AI wrong—same prompts, same models, same bland results. You're asking it to do everything, fishing from the same bucket as everyone else, and ending up with content you're embarrassed to post. The real problem? You forgot you're the expert. In this video I show you my comp...
The Only 3 Types of Content That Turn Views into Clients in 2026 | Ep. 41 09.12.2025 13:24
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Most consultants are great at what they do. Their content just doesn't show it. You're helpful, but boring. You're posting, but not connecting. And you're treating marketing like a side hustle—on when you panic, off when you're busy. The result? New prospects never go deep enough to tru...
Don't Chase Content Trends (Do This Instead!) | Ep. 40 12.11.2025 10:13
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Chasing social media content trends might get you more looks and likes, but if your entire marketing strategy is focused on social, it's probably not getting you clients. Social media is great for getting found, but it does a terrible job building trust. And going into 2026? Trust is what gets you clie...
The 5 Stories Every Solopreneur Needs To Tell 06.11.2025 9:10
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Using storytelling in your marketing builds trust, creates connection and helps your referral network remember you without you needing to send those awkward emails. In this episode, I’m breaking down the five core stories every consultant, coach, or expert needs in their back pocket to transform their news...
How I Create Quality Content FAST Using AI | Ep. 38 30.10.2025 22:32
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you think creating quality marketing content means giving up your nights and weekends, this episode is for you. I’m walking you through my complete AI-powered content creation workflow — the same one that cut my production time in half and improved my results. This isn’t about churning out more posts. I...
5 Reasons Your Clients NEED You to Create a Framework | Ep.37 27.10.2025 11:38
Join the priority list for the Expert Engine . A consulting framework gives you the power to increase your rates, reduce your sales cycle and improve your referrals. Yet only 30% of consultants have one. In this episode of The GenXpert Show, I break down why every consultant, coach, or independent expert needs a framework, philosophy, or methodology to explain how they do what they do—and how it i...
The Content Plan That Gets You CLIENTS | Ep. 36 16.10.2025 14:05
Be the go-to expert in your niche. Join the Expert Engine Priority List here . If you're spending hours on social media but not seeing real results, this episode is going to change how you think about marketing. In this episode of The GenXpert Show, I’ll show you how to stop creating random posts that go nowhere—and start building a thought leadership system that works even when you're slammed ser...
How I'm Using AI to Grow My Consulting Business (and you can too) | Ep. 35 09.10.2025 11:39
Get on the Priority List for The Client Engine Ever wanted to create a GPT for your business that improves your profits and saves you real time? Most people use AI like a shortcut machine—asking it to spit out posts, emails, or project plans—but that approach rarely delivers real ROI. In this episode of The GenXpert Show, I’ll show you why the magic of AI isn’t in random prompts or generic tools—i...
Why 🔥Hot Takes Are Your Key to Getting CLIENTS | Ep. 34 02.10.2025 14:07
👉 Grab the free Hot Take Brand Booster™ tool here Increase Linkedin engagement with this simple strategy. We all want to increase visibility, but being agreeable doesn't get you noticed. Clients hire consultants they want new and fresh opinions. Not the same recycled BS.If you spent your entire corporate career censoring yourself for every comment and every email. This stops NOW!In this epi...
Update #1 - Ditch It, Leave It or Change It? 30.09.2025 9:07
Join the priority list for early access to The Client Engine. Most people only share their wins, This isn’t that. I'm showcasing my Client Engine strategy in public. Here's the video where I explain all that . So in this update, I'm sharing the numbers from the first 3 weeks and let’s just say they don’t look so hot. So see if these reflect your own benchmarks (or help you level set ex...
How to Get Found by AI Search (everything we know right now) 25.09.2025 10:19
Get on the Priority List for The Client Engine How do you get AI models like ChatGPT or Perplexity to recommend YOU when someone asks, Who are the top 3 people in [your niche]? In this episode of The GenXpert Show, I break down: How AI search actually works (and why no one has the full playbook yet) The two authority signals you need to send if you want AI—and humans—to trust you Why consistency +...
I'm Building My AI 18.09.2025 15:11
Sign up for the Client Engine Priority List. I’m doing something a little crazy — I’m building my next product live on YouTube with no safety net. Over the next 8–12 weeks, you’ll get a front-row seat as I test my Client Engine system in real time to see if it can actually grow my audience and deliver inbound leads. This isn’t a polished case study or a behind-closed-doors beta. You’ll see everyth...
I Scrapped My ENTIRE Content Plan and Here's What Happened | Ep. 31 16.09.2025 13:02
Join the Client Engine Priority List I had four scripts ready, a launch plan mapped out, and months of prep behind me… but I couldn’t hit record. This wasn’t the video I planned to make. But it IS one I needed to make. Because as I sat there second-guessing myself, I realized something huge:Getting off the revenue roller coaster is still about consistency. But if you want to be relevant 12 months...
Which AI Is Best For Your CONSULTING Project? (Hint: It might not be ChatGPT) | Ep. 29 31.07.2025 13:45
The AI Model Cheat Sheet Are you still using just ONE AI tool—probably ChatGPT—for everything in your business? That’s like trying to run a consulting firm with one spreadsheet. It’s not going to cut it anymore. In this episode of The GenXpert Show, I break down the best AI model for the real work you do every day—like content creation, research, analysis, and strategic planning. Because the truth...
Turn Your Consulting Into A Client Magnet | Ep. 28 24.07.2025 11:29
Stop getting ghosted on your proposals. Lead with a Client Magnet Offer instead of a custom plan. If you’re still scoping and guessing at pricing before you’ve had a real look inside the business—you’re making it harder for clients to say yes. In this episode, I share a smarter approach: turning your discovery process into a structured, low-risk engagement that builds trust and momentum. One that...
The AI Growth Hack That Went OFF THE RAILS (and what I learned) | Ep. 27 17.07.2025 8:06
I asked Gemini 1 simple question: How do I grow my YouTube channel? Since it’s owned by Google — and so is YouTube — I figured I might be unlocking some secret sauce. What followed was… illuminating, frustrating, and honestly kind of hilarious. In this episode of The Gen Expert Show , I share: What Gemini got completely wrong about my content How to avoid wasting hours on AI rabbit holes The smart...
Clone Your Best Client | Ep. 26 10.07.2025 9:25
Want more ideal clients? Let’s be honest - we all have our favorite clients. And then there are the ones who are…shall we say not as cherished. Often what happens is that we say yes to a certain client type when work is slow or we get a client referral. And the next thing you know your client compass gets thrown off. So here’s how we’re going to get realigned with our true north perfect client. We...
Unlock the Secrets to Authentic Connection on Social Media | Ep. 25 26.06.2025 11:31
RESOURCE: The Thought Leadership Content Generator (with secret Vibe Post prompt section!) Tired of feeling like social media is like shouting into the void? Maybe you’re sick of not having any engagement on your posts? And worse - no leads? It turns out there’s one kind of social media post that doesn’t get used very often. But it’s the one that creates real connection and is the most likely to g...
Social Media Time Savers for Coaches and Consultants 19.06.2025 12:00
If social media feels like a full-time job you didn’t sign up for, this episode is for you. In today’s episode of The GenXpert Show , I’m sharing how coaches and consultants can use social media more strategically—without letting it hijack your schedule or sanity. You’ll learn why follower counts and likes don't actually get you clients by themselves, BUT there IS something you can do to make...
How to Create an Irresistible Offer for Your Online Business | Ep.23 12.06.2025 15:25
Do you have a irresistible offer for your online business or are you still customizing what you do for every single client? Here's why I think having a standardized offer is absolutely critical for anyone providing expert services: Coaches - this is your secret for scale. Consultants - this is how you land and expand. RESOURCE: The Signature Offer Starter Kit In this episode, I’ll show you h...
Build a TRUSTED Personal Brand with Thought Leadership | Ep. 22 05.06.2025 6:31
In 2025 your personal brand needs to be built on trust. And the fastest way to build online trust for coaches and consultants? It's Thought Leadership content. So in today's episode we're going to talk about why using a content strategy based on Thought-Leadership is the best and fastest way to make that happen. We're going to talk about what it takes to be a thought leader, how using thought lead...
Make More Sales With Know, Like, Trust | Ep. 21 29.05.2025 14:28
Know, Like, Trust. You’ve heard it before. For coaches, consultants and experts this is the whole point of social media. To make a connection and start forming a relationship that will lead to new clients. But what does know, like, trust actually look like in 2025? Because people who buy coaching and consulting have gotten a lot more sophisticated. So how can we communicate that we’re authentic an...
5 Ways (Besides Marketing) to Use AI in Your Coaching or Consulting Business | Ep. 20 22.05.2025 11:05
Most of the GenX coaches and consultants I know are dabbling with AI—but too many are either overwhelmed by the tech or worried it’ll make them sound like a robot. Here’s what I know: you don’t need to be a tech whiz or sacrifice authenticity to use AI in your business. In this episode, I walk you through 5 practical, non-cringey ways to leverage AI tools like ChatGPT, Gemini, and Fathom—not to wr...
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