Laura Zavelson
The GenXpert Show
The go-to show for smart solopreneurs who want to be the go-to in their niche. On this show we talk about how to grow your business by building know/like/trust, actively managing your referral network and leveraging AI so you don't get stuck spending nights and weekends glued to your laptop.
Author
Laura Zavelson
Category
Podcast website
Latest episode
Jun 25, 2026
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Episodes
Claude Projects Instructions: This Template Will Save You Hours 25.06.2026 8:38
Your next client is checking you out online with AI. What will they find?→ Get the AI Brand Intelligence Report. Master Claude project instructions to get better output. If you're using projects in Claude without instructions, you're wasting hours getting to a useable draft. Because when the AI doesn't have enough detail about your project - it just makes things up. In this video I'...
Claude Projects Tutorial: 3 Admin Handoffs | Ep. 60 18.06.2026 18:32
Find out what your potential clients (and AI) think about you. Get the AI Brand Intelligence Report Stop wasting time re-explaining tasks and uploading files to Claude over and over. In this masterclass, I show you how to leverage claude projects to start handing off 3 high-value admin tasks - managing client files, drafting proposals and building workshops. Whether you’re a consultant, fractiona...
Use Claude Connectors to Improve Tools You Already Know | Ep. 59 11.06.2026 5:48
Want to know what AI is saying about you? → Get the AI Brand Intelligence Report Are you tired of adding new AI tools to your stack, only to feel more overwhelmed? The secret to AI leverage isn't more software—it's connecting AI to the tools you already use. In this video, we’re shifting from a "tool stack" to a "problem stack" mindset. Learn how to plug Claude directly into your existing workflow...
The Top AI Content Strategy for Solopreneurs | Ep. 58 04.06.2026 10:07
The math on content marketing just doesn't work for solopreneurs without the right leverage. But what if you could train an ai marketing assistant to handle 80% of the workload while keeping your unique voice? In this video, I’m breaking down the exact 10/80/10 framework I use to scale content without burning out. We’re moving past generic "AI hacks" to build a real business system....
Turn Your Half Finished Courses Into an AI Business Coach | Ep. 56 07.05.2026 6:58
NotebookLM is the perfect tool to turn your unfinished courses, saved PDFs, YouTube Watch Later list and scattered screenshots into a personalized AI business coach. Stop wasting money on more business courses and squeeze the value out of the ones you already bought. The advice you need to grow your solo business is probably already on your computer. You just need a better way to access it. What y...
Claude Projects Instructions That Make AI Sound Like You 30.04.2026 13:05
So what exactly goes in Claude Projects instructions to make AI sound like you? Everyone tells you to make an about.me file or a brandvoice.md file but nobody actually tells you what to put in it. Until now. Get ready to be able to get AI content that actually sounds like you inside Claude Projects. Want to save even more time? Here's a 5 minute AI Handoff that will save you 5 hours a week. 00...
ChatGPT vs. Claude: The Switch Every Solopreneur Needs to Make | Ep. 54 24.04.2026 11:44
If you're running your business on ChatGPT, you might be missing out on better results. This episode explains why solopreneurs need Claude in order to get the biggest impact from using AI. See how they both stack up in the ChatGPT vs. Claude showdown. And then hang for for less than 2 minutes as I walk you step by step on exactly how to make the switch from ChatGPT to Claude without losing any...
Most Solopreneurs Are Already Behind on AI (new data) | Ep. 53 23.04.2026 9:02
There's a growing AI gap — and new research from Anthropic shows most solopreneurs are already on the wrong side of it. Here's exactly what the data says, and what you can do about it starting today. → Got 5 minutes? Try this low-tech AI handoff that saves you 5+ hours a week. A recent Anthropic study found something every solopreneur, coach, consultant, and fractional exec needs to hear:...
Skip the AI Hype - These 5 Tools Deliver for Solopreneurs | Ep. 52 16.04.2026 11:37
The 5 AI tools solopreneurs actually use to save time, deliver better work, and cut through the noise.→ Uncover the hidden money in your meeting s with 1 simple tool and 3 powerful prompts. What you'll learn in this video:00:00 Why AI Advice Fails00:16 Five Biggest Time Sucks for Solopreneurs00:51 Pick an AI Note Taker02:29 Claude for Content04:49 Proposal ROI Example05:28 Perplexity for Trend...
The AI Skills Nobody's Talking About (It's not prompting) | Ep. 51 08.04.2026 9:39
Everyone's selling prompt libraries. The real AI edge comes from 4 skills that have nothing to do with prompting — and you probably already have them.→ Got 5 minutes? Try this low-tech AI handoff that saves you 5+ hours a week. What you'll learn:Why chasing better prompts is the wrong game (and what to focus on instead)Skill 1: Laser Focus — how to build your AI filter so you stop drowning...
Why Your AI Content Doesn't Sound Like Your Personal Brand (and how to fix it) | Ep.50 12.02.2026 7:15
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you're not happy with your AI-generated content, there's a simple process to get 100 times better results. As a business owner, you know content is key to inbound leads and referrals, and leveraging AI tools efficiently is crucial. Learn how to give AI the prompts and information it needs to writ...
The AI Re-Engagement Trick That Makes Following Up With Leads Less Awkward 05.02.2026 7:55
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Following up with stale leads and your referral network can be awkward. How do you make it seem authentic and not like you're chasing a sale? In this video we're talking about how to use AI to create real connection and dramatically increase your chances of closing new clients. HIGHLIGHTS00:00 Intr...
The Anti-Hustle Personal Brand Plan for Experts 29.01.2026 8:03
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week You're not an influencer, you're an expert. So you need to build a personal brand that builds business not hype. In this video, I give you the playbook that walks you through the only three things you need to build a brand that gets you clients. Highlights00:00 Introduction to Personal Branding01:1...
The Niche Formula That Attracts High Paying Clients | Ep. 47 22.01.2026 8:47
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you're in the business of selling expertise, getting clarity around your niche is mission critical. This is the 3P system I've been using for years to help business owners zero in on a "go-to" niche they can own while still keeping the door open for enough clients so the business can g...
Use AI to Enhance Your Brand (not replace it) | Ep. 46 15.01.2026 13:51
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Can AI help you build your personal brand or is it just getting in the way? In this video we'll talk about the 4 levels of brand effectiveness, how you can use AI to make yours stronger (beyond just using it for content), and absolutely where you should not let AI take over. AI Prompts for the Brand Au...
How to Stand Out as a Consultant: The Framework Strategy | Ep. 45 10.01.2026 5:22
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Frameworks are the hidden business asset you already have but just aren't using. If you have experience, you have an approach and framework you can monitize. You're just not using it. This isn't just another marketing strategy. This is a business strategy that helps you attract more clients, sh...
Get More Client Referrals - 5 Minute Wake Up System | Ep. 44 18.12.2025 5:29
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you want to get more client referrals, here’s the truth: your network isn’t ignoring you—they just aren't exactly sure what you do. In this episode, I show you the simple three-step system my clients use to wake up their referral network and create real opportunities in about five minutes a week. No...
Funnels Are Broken: Use the Pathway Strategy Instead | Ep. 43 11.12.2025 8:38
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Are marketing funnels outdated? In today’s episode, I break down why the traditional marketing funnel no longer reflects how modern B2B buyers actually make decisions—and what to do instead if you want your content to generate qualified inbound leads. If your consulting or coaching business isn’t getting c...
You're Using AI Wrong: Create BETTER Content AND Save Time in 2026 | Ep. 42 11.12.2025 14:14
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Most people are using AI wrong—same prompts, same models, same bland results. You're asking it to do everything, fishing from the same bucket as everyone else, and ending up with content you're embarrassed to post. The real problem? You forgot you're the expert. In this video I show you my comp...
The Only 3 Types of Content That Turn Views into Clients in 2026 | Ep. 41 09.12.2025 13:24
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Most consultants are great at what they do. Their content just doesn't show it. You're helpful, but boring. You're posting, but not connecting. And you're treating marketing like a side hustle—on when you panic, off when you're busy. The result? New prospects never go deep enough to tru...
Don't Chase Content Trends (Do This Instead!) | Ep. 40 12.11.2025 10:13
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Chasing social media content trends might get you more looks and likes, but if your entire marketing strategy is focused on social, it's probably not getting you clients. Social media is great for getting found, but it does a terrible job building trust. And going into 2026? Trust is what gets you clie...
The 5 Stories Every Solopreneur Needs To Tell 06.11.2025 9:10
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Using storytelling in your marketing builds trust, creates connection and helps your referral network remember you without you needing to send those awkward emails. In this episode, I’m breaking down the five core stories every consultant, coach, or expert needs in their back pocket to transform their news...
How I Create Quality Content FAST Using AI | Ep. 38 30.10.2025 22:32
Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you think creating quality marketing content means giving up your nights and weekends, this episode is for you. I’m walking you through my complete AI-powered content creation workflow — the same one that cut my production time in half and improved my results. This isn’t about churning out more posts. I...
5 Reasons Your Clients NEED You to Create a Framework | Ep.37 27.10.2025 11:38
Join the priority list for the Expert Engine . A consulting framework gives you the power to increase your rates, reduce your sales cycle and improve your referrals. Yet only 30% of consultants have one. In this episode of The GenXpert Show, I break down why every consultant, coach, or independent expert needs a framework, philosophy, or methodology to explain how they do what they do—and how it i...
The Content Plan That Gets You CLIENTS | Ep. 36 16.10.2025 14:05
Be the go-to expert in your niche. Join the Expert Engine Priority List here . If you're spending hours on social media but not seeing real results, this episode is going to change how you think about marketing. In this episode of The GenXpert Show, I’ll show you how to stop creating random posts that go nowhere—and start building a thought leadership system that works even when you're slammed ser...
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