Retail Media Therapy

EP56: McDonald’s, Best Buy & CitiBank – The Expanding World of Retail Media Viv Craske and Colin Lewis explore three major developments reshaping the industry. From McDonald’s ambitions to build a billion-dollar media business to Best Buy’s move into creative production and Citi’s commerce media network, the message is clear: retail media is becoming much bigger than ever before. McDonald’s en...

In this episode of Retail Media Therapy , Dean Harris joins Viv Craske and Colin Lewis for Score My Strategy. Dean assesses six strategic opportunities for a growing retail media network, scoring each out of 10 and explaining where retailers should focus their investment, resources and attention. The central message: build a strong core business before chasing the next big opportunity. Key discuss...

What the Hell Do We Do About Measurement Now? | Retail Media Therapy ROAS: the metric everyone wants, but is it really the one marketers and online advertisers should be chasing? In this final episode of our special six-part series, The Retail Media Guide to Everything You Always Wanted to Know About ROAS and Measurement, But Were Afraid to Ask , Viv Craske and Colin Lewis revisit the biggest less...

Albertson's Media Collective iROAS Measurement Secrets How much can the methodology behind iROAS change the story your retail media data tells? In this episode of Retail Media Therapy , Viv Craske takes a deep dive into iROAS measurement, exploring research from Albertsons Media Collective and Northwestern University’s Kellogg School of Management. The study examined 42 digital advertising cam...

What does incrementality really mean, and how can brands understand whether their retail media investment is actually driving growth? In this episode of Retail Media Therapy, Viv Craske and Colin Lewis are joined by Skye Frontier, EVP at Incremental, to unpack one of the most important topics in retail media measurement: incrementality. At its core, incrementality asks a simple but critical questi...

ROAS SPECIAL EP3: Is ROAS The Root Of All Evil? In this Retail Media & Measurement special episode with guest Andrew Lipsman, we ask the question: "Is ROAS helping retail media grow - or holding it back?" Is it, in fact the root of all evil in Retail Media and online advertising? In this special episode of Retail Media Therapy , Viv Craske and Colin Lewis are joined by retail media analyst and...

ROAS SPECIAL EP2: ROAS is a Toxic Love Language ROAS. It's everywhere. In media plans. In ad consoles. In AOP meetings. In strategic decks. And, apparently, in the emotional lives of marketing and sales teams. In this episode of The Retail Media Therapy Guide to Everything You Wanted to Know About ROAS But Were Afraid to Ask, Viv and Colin are joined by Mrunal Bhagat, Retail Media Lead at Pearson,...

ROAS SPECIAL EP1: Where did Retail Media ROAS come from? ROAS. Four little letters that have somehow taken over retail media. It appears in conference decks. It lives in ad-platform dashboards. Vendors love it. CFOs ask for it. Marketers stare at it while quietly wondering whether they’re measuring the right thing at all. In this first episode of The Retail Media Therapy Guide to Everything You Al...

The Rise of the Retail Media Ad Networks Retail Media Therapy EP48 with Viv Craske, Colin Lewis & special guest Dean Harris, Head of Co-op Media Network Retail media is entering a new phase: as advertisers demand more scale, speed and simplicity, are aggregated “super RMNs” the answer to an increasingly fragmented market? In this episode, Viv and Colin are joined by Dean Harris to explore the...

Retail Media Therapy — EP 47: Cannes Special Fresh from the Cannes Lions Festival, Viv and Colin unpack the retail media trends that actually matter – no, not the rosé and boat parties, Colin! First up: the return of the soap opera. Albertsons Media Collective and P&G launched 'Rico's Tacos,' a 24-episode, 15-second soap opera inspired by shopping data, complete with QR codes linking back to p...

In this special edition of Retail Media Therapy, Viv and Colin unpack the biggest retail media deal of the year: Publicis Groupe's $2.2 billion acquisition of LiveRamp. Why would one of the world's largest agency groups buy one of the industry's most important data collaboration platforms? We explore what the deal means for retailers, brands, agencies and retail media networks, and whether this is...

Retail Media Therapy's special episode is live from Istanbul with guest Kina Demirel, Managing Director, Mimeda Your host is Colin Lewis. Recorded live in Istanbul at Mimeda's studios ahead of a major retail media event hosted by Mimeda for 500 brand representatives – one of the largest retail media gatherings in Turkey. Kina Demirel has spent 30 years in retail, originally drawn to loyalty progra...

From Tesco Media to Tomorrow’s Stack: Building Retail Media That Actually Works (Part 2) With special guest Florian Clemens - ex-Director of Strategy, Proposition and Measurement at Tesco Media; built the global accounts team at Amazon Advertising. Hosted by Viv Craske & Colin Lewis . Brought to you by Grace & Co , the marketing and commerce consultancy. Part two of our special with Floria...

Episode 43: Building Omnichannel Retail Media (Part 1) Hosts: Viv Craske & Colin Lewis Guest: Florian Clemens – Former Director of Strategy, Proposition & Measurement at Tesco Media; former global accounts leader at Amazon Advertising In this episode of Retail Media Therapy, Viv and Colin are joined by retail media veteran Florian Clemens to unpack the complexity of building a true omnicha...

Retail Media Therapy – EP42 Hiring Boom, Industry Beef & The Rise of Airline Media This week, Viv Craske and Colin Lewis unpack three major shifts in retail media: A growing power struggle between holding companies and The Trade Desk A surge in retail media hiring (and what it takes to stand out) Why airlines are becoming retail media giants Topic 1: The Trade Desk vs Holding Companies A major...

Retail Media Therapy Episode 41 Costco, Membership Models & the Future of Connected Commerce In this special episode, Viv Craske and Colin Lewis are joined by Mark Williamson (AVP Retail Media at Costco) to unpack how one of the world’s most disciplined retailers is approaching retail media – without compromising its core business model. From Costco’s iconic $1.50 hotdog to its membership-firs...

OpenAI has stepped back from its “instant checkout” experiment—raising a big question: is agentic shopping already over before it began? In this special news update, Viv and Colin – alongside Grace & Co's new AI expert Rob Isaacs – unpack what really happened, whether OpenAI misjudged the complexity of e-commerce, and what it means for retailers, AI search, and the future of retail media. Key...

In this episode of Retail Media Therapy , Viv Craske and Colin Lewis unpack a week packed with developments across AI search, retail media innovation, and marketplaces. Key Topics in This Episode: AI platforms are reconsidering advertising AI search platforms are taking different approaches to monetisation. Perplexity is stepping back from ads to protect user trust, while Google is experimenting w...

Retail Media Therapy – EP38 Open Letters, Big vs Small Networks & The In-Housing Dilemma Welcome back to the couch. In this episode of Retail Media Therapy , Viv and Colin tackle three topics that are dominating boardrooms, conference stages and LinkedIn threads: The measurement obsession in retail media Whether size really matters for retail media networks The rise of in-housing – and what it...

Iceland Retail Media’s 5,000 Screen Rollout & The Future of Measurable In-Store Media This week on Retail Media Therapy , Viv Craske and Colin Lewis sit down with Adam Smith from Iceland Retail Media to unpack one of the most ambitious in-store retail media projects in the UK. Iceland isn’t just refreshing its network - it’s rolling out up to 5,000 in-store screens across in under a year. And...

Episode 36 – Is ChatGPT Getting Greedy? Diageo Gets Data-Savvy & AI Traffic Explained In this episode of Retail Media Therapy , Viv Craske and Colin Lewis dive into three of the hottest topics shaping retail media, marketing, and advertising right now. First, they unpack the launch of ChatGPT advertising , questioning whether reported $60 CPMs are sustainable — or whether they’re a deliberate...

The Hard Thing About Hard Things: Making Retail Media Work Inside and Outside of JBPs In this continuation of the Show Me the Money special, Viv Craske and Colin Lewis tackle one of the toughest challenges facing brands today: extracting real value from retail media spend locked inside Joint Business Plans (JBPs). From FMCG vs CPG debates to Beatles metaphors (John, Paul, George & Ringo = mark...

It’s the return of the Retail Media Therapy podcast Celebrity Deathmatch Live edition – this time, live from NRF in New York. The Retail Media Therapy podcast Celebrity Deathmatch is brought to you by Grace & Co - the marketing and commerce consultancy, alongside event sponsors QSIC and Zitcha. It's a rowdy Oxford style debate with 3 rounds, where one of our fighters will be for the motion and...

Welcome to EP33 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy. In this episode of Retail Media Therapy, the focus is on the intricacies of building a successful retail media sales team and effective strategies for maximizing revenue. The discussion reveals: • The importance of mastering t...

Welcome to EP32 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy. In this special Crystal Ball Predictions for 2026 episode, Grace & Co team Michael Islip and Lucy Bugler join us to discuss: Reflecting on 2025: Realities and Surprises • Amazon DSP's integration of the connected TV world...