Retail Media Therapy

Retail Media Therapy — EP 47: Cannes Special Fresh from the Cannes Lions Festival, Viv and Colin unpack the retail media trends that actually matter – no, not the rosé and boat parties, Colin! First up: the return of the soap opera. Albertsons Media Collective and P&G launched 'Rico's Tacos,' a 24-episode, 15-second soap opera inspired by shopping data, complete with QR codes linking back to p...

In this special edition of Retail Media Therapy, Viv and Colin unpack the biggest retail media deal of the year: Publicis Groupe's $2.2 billion acquisition of LiveRamp. Why would one of the world's largest agency groups buy one of the industry's most important data collaboration platforms? We explore what the deal means for retailers, brands, agencies and retail media networks, and whether this is...

Retail Media Therapy's special episode is live from Istanbul with guest Kina Demirel, Managing Director, Mimeda Your host is Colin Lewis. Recorded live in Istanbul at Mimeda's studios ahead of a major retail media event hosted by Mimeda for 500 brand representatives – one of the largest retail media gatherings in Turkey. Kina Demirel has spent 30 years in retail, originally drawn to loyalty progra...

From Tesco Media to Tomorrow’s Stack: Building Retail Media That Actually Works (Part 2) With special guest Florian Clemens - ex-Director of Strategy, Proposition and Measurement at Tesco Media; built the global accounts team at Amazon Advertising. Hosted by Viv Craske & Colin Lewis . Brought to you by Grace & Co , the marketing and commerce consultancy. Part two of our special with Floria...

Episode 43: Building Omnichannel Retail Media (Part 1) Hosts: Viv Craske & Colin Lewis Guest: Florian Clemens – Former Director of Strategy, Proposition & Measurement at Tesco Media; former global accounts leader at Amazon Advertising In this episode of Retail Media Therapy, Viv and Colin are joined by retail media veteran Florian Clemens to unpack the complexity of building a true omnicha...

Retail Media Therapy – EP42 Hiring Boom, Industry Beef & The Rise of Airline Media This week, Viv Craske and Colin Lewis unpack three major shifts in retail media: A growing power struggle between holding companies and The Trade Desk A surge in retail media hiring (and what it takes to stand out) Why airlines are becoming retail media giants Topic 1: The Trade Desk vs Holding Companies A major...

Retail Media Therapy Episode 41 Costco, Membership Models & the Future of Connected Commerce In this special episode, Viv Craske and Colin Lewis are joined by Mark Williamson (AVP Retail Media at Costco) to unpack how one of the world’s most disciplined retailers is approaching retail media – without compromising its core business model. From Costco’s iconic $1.50 hotdog to its membership-firs...

OpenAI has stepped back from its “instant checkout” experiment—raising a big question: is agentic shopping already over before it began? In this special news update, Viv and Colin – alongside Grace & Co's new AI expert Rob Isaacs – unpack what really happened, whether OpenAI misjudged the complexity of e-commerce, and what it means for retailers, AI search, and the future of retail media. Key...

In this episode of Retail Media Therapy , Viv Craske and Colin Lewis unpack a week packed with developments across AI search, retail media innovation, and marketplaces. Key Topics in This Episode: AI platforms are reconsidering advertising AI search platforms are taking different approaches to monetisation. Perplexity is stepping back from ads to protect user trust, while Google is experimenting w...

Retail Media Therapy – EP38 Open Letters, Big vs Small Networks & The In-Housing Dilemma Welcome back to the couch. In this episode of Retail Media Therapy , Viv and Colin tackle three topics that are dominating boardrooms, conference stages and LinkedIn threads: The measurement obsession in retail media Whether size really matters for retail media networks The rise of in-housing – and what it...

Iceland Retail Media’s 5,000 Screen Rollout & The Future of Measurable In-Store Media This week on Retail Media Therapy , Viv Craske and Colin Lewis sit down with Adam Smith from Iceland Retail Media to unpack one of the most ambitious in-store retail media projects in the UK. Iceland isn’t just refreshing its network - it’s rolling out up to 5,000 in-store screens across in under a year. And...

Episode 36 – Is ChatGPT Getting Greedy? Diageo Gets Data-Savvy & AI Traffic Explained In this episode of Retail Media Therapy , Viv Craske and Colin Lewis dive into three of the hottest topics shaping retail media, marketing, and advertising right now. First, they unpack the launch of ChatGPT advertising , questioning whether reported $60 CPMs are sustainable — or whether they’re a deliberate...

The Hard Thing About Hard Things: Making Retail Media Work Inside and Outside of JBPs In this continuation of the Show Me the Money special, Viv Craske and Colin Lewis tackle one of the toughest challenges facing brands today: extracting real value from retail media spend locked inside Joint Business Plans (JBPs). From FMCG vs CPG debates to Beatles metaphors (John, Paul, George & Ringo = mark...

It’s the return of the Retail Media Therapy podcast Celebrity Deathmatch Live edition – this time, live from NRF in New York. The Retail Media Therapy podcast Celebrity Deathmatch is brought to you by Grace & Co - the marketing and commerce consultancy, alongside event sponsors QSIC and Zitcha. It's a rowdy Oxford style debate with 3 rounds, where one of our fighters will be for the motion and...

Welcome to EP33 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy. In this episode of Retail Media Therapy, the focus is on the intricacies of building a successful retail media sales team and effective strategies for maximizing revenue. The discussion reveals: • The importance of mastering t...

Welcome to EP32 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy. In this special Crystal Ball Predictions for 2026 episode, Grace & Co team Michael Islip and Lucy Bugler join us to discuss: Reflecting on 2025: Realities and Surprises • Amazon DSP's integration of the connected TV world...

Welcome to EP31 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy. In this special holiday episode, we ask the BIG questions: • Who’s on Santa’s naughty list in Retail Media? • What do you get the retail media network that has everything (hello Amazon and Walmart) • Are Colin and Viv being fi...

Welcome to EP30 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy. In this episode: • Is Walmart really a retailer anymore and should your board stop thinking like a retailer? • We deep dive into the huge value of in store screens and how each screen location needs to be considered differentl...

Welcome to EP29 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy. In this episode: • The Incrementality Myth • Winning With Media Agencies The podcast unpacks why the retail media industry has become overly fixated on incrementality, arguing that while measurement matters, it shouldn’t overs...

Welcome to EP28 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy. In this episode: • Atlas Vs Google – Is the browser from ChatGPT a Google Ads killer? • Amazon no longer want to own shopping, they want to own advertising. That's the claim Viv makes as Colin explains what AWS RTB Fabric is •...

Welcome to EP27 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy. This episode: OpenAI announces Instant Checkout partners – is it friend or foe to retail media networks? The Trade Desk’s online gamble – partnering with Koddi and GoPuff to make Sponsored Products available on its platform. O...

Welcome to EP26 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy. It's the episode where Colin calls Viv sexy and Viv makes a £5,000 bet over Criteo and Google. There's also talk of advertisers using Amazon DSP will have direct access to Netflix’s premium ad inventory, as well as Disney, HBO...

Retail Media Therapy is brought to you by Grace & Co, the marketing and commerce consultancy. This episode s an AI Special. Our 2 big AI topics are; 1) WPP’s view of creative agencies in an AI world: what it means for retail media Join Colin, Viv and our guest, Matthew Kershaw, a former Ad Agency man turned AI consultant to discuss WPP’s new white paper and the ad agency's a vision of what an...

Welcome to EP24 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy. Happy birthday to us!  The Retail Media Therapy podcast is 1 year old. So Colin and I take a moment to reflect on the huge changes that have happened in retail media since July 2024. This episode, we talk about: Huge grow...

Welcome to EP23 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy. This episode, we talk about: Cindy Rose, the ex-Microsoft COO and now WPP's new CEO, and we ask are the global advertising agencies about tech not creativity? Linda Yaccarino has stepped down as CEO of X. And it got us thinkin...