Marketers of Technology

Nicole Rimensberger , Head of Marketing at maxwell+spark , joins Marketers of Technology to explain how a children's book author ended up marketing lithium-ion battery systems for forklifts and refrigerated trucks. Nicole shares why the green sustainability story was easy to market but did not convince fleet operators, how she moved the message down to the warehouse floor and the business case...

Titus Capilnean , Head of Marketing at Rundoo , joins Marketers of Technology to explain how he built a marketing function from scratch with agents, skills and a great API instead of a stack of marketing tools. Rundoo gives independent paint, hardware, lumber and farm and feed stores an AI-native operating system to compete with big-box retailers. Titus shares how a team of three now does the work...

Søren Vasø , founder of Republik , joins Andres Figueira on Marketers of Technology to explain how a former agency owner and CMO turned a long-standing problem in high-ticket account-based marketing into an AI product. Republik runs AI agents that turn a company URL into a full account research playbook in about 18 minutes, covering who the buyers are, what to say to them and what not to say. Søre...

Julia Holm , Marketing Director at Green Security , joins Andres Figueira on Marketers of Technology to explain how a marketing team of two (now three) sources 70% of closed-won revenue in the long-cycle, relationship-driven world of hospital vendor management. Green Security helps hospitals know who is entering their facilities, whether they are safe and approved to be there, and whether the prod...

Stève Cattin , a fractional CMO and advisor based in Switzerland and former SVP of Marketing at Tango, joins Marketers of Technology to share what he learned leading an eight-person marketing team through AI adoption. Stève explains why the tools were the easy part, how he moved a team from AI aware to AI strategic, what happens when AI hallucinates product capabilities that get amplified across c...

Amar Jeer , Head of Marketing and Finance at dope.security, joins Andres Figueira on Marketers of Technology to explain how a one-person marketing function takes on cybersecurity incumbents with a 20-year head start. dope.security is an on-device secure web gateway that delivers URL filtering, AI governance and data loss prevention directly on the laptop instead of routing traffic through a remote...

Cletus McKeown , SVP of Growth and Marketing at Bridge , joins Marketers of Technology to explain how he moved from Comedy Central and Flowcode into marketing a business-lending platform for hotel owners and consumer brands. Cletus shares why legacy channels and social proof beat trendy thought leadership in a category where CFOs can tell if you don't know the subject, how he built a GitHub-ba...

Gijs Hoonhout , Head of Marketing at Carbon Equity , joins Marketers of Technology to explain how a climate-tech investing platform markets a complex, ten-year product to wealthy individual investors. With about 15 years across fintech, micromobility and e-commerce, Gijs shares why trust is built in layers over weeks, months or years, why team-member names and a mission-driven CEO make the brand f...

Joe Cicero , Chief Marketing Officer at Security Risk Advisors (SRA), joins Marketers of Technology to explain how a cybersecurity professional-services firm earns trust from skeptical CISOs. A former classroom teacher and Microsoft security marketer, Joe shares why happy clients drive about half of SRA's growth, how free tools and workshops lower the pressure to buy, how SRA's Microsoft p...

Renee Calabro , Chief Marketing Officer at TS Imagine , joins Marketers of Technology to explain how she markets TSIQ, a new AI platform for capital markets, to financial institutions that may not even be allowed to use AI. With more than 25 years in financial-services PR and communications, Renee shares why trust drives adoption, how educational marketing and thought leadership work on both sides...

David Cardiel , Chief Marketing Officer at NetVendor and founding partner of fractional marketing firm ArcWright, joins Marketers of Technology to share how he walks into B2B SaaS companies where sales carries the pipeline and builds marketing into a measurable revenue engine. With 20-plus years of experience, including go-to-market leadership through the acquisitions of TrendKite by Cision and Pa...

Ralf Paschen⁠ , Founder and Managing Director of ⁠GTM Consult⁠ , joins Marketers of Technology to share what he has learned moving from a data center to enterprise sales, product marketing and CMO roles at software companies that were acquired, and now advising CEOs on go-to-market strategy. Ralf explains why he ties marketing bonuses to revenue to end the sales and marketing blame game, why the U...

Travis Cameron , Senior Vice President of Marketing at AIA Contract Documents , joins Marketers of Technology to explain how a nearly 140-year-old company that sells standard construction contracts runs a modern, data-driven demand engine. With almost 20 years in marketing across agencies, SaaS and private equity, Travis shares why he moved to a first-party prospect database, how a social-proof ca...

Tzvi Vaknin , a fractional CMO and marketing consultant who began as a junior SEO in 2013 and went on to lead demand generation at NetApp, joins Marketers of Technology to share how he helps SaaS companies build go-to-market from scratch. He walks through a real-estate SaaS case where founder-led LinkedIn thought leadership ads turned a small budget into 16 qualified meetings in one month, explain...

Jason Alafgani , Head of Marketing at Caddi , joins Marketers of Technology to explain how a one-person marketing team puts out the output of a ten-person team by treating every Claude Code terminal tab as a different teammate. Caddi builds hybrid AI agents for operations-heavy work at law firms and wealth management firms, where accuracy has to be repeatable. Jason shares how he works with AI on...

Stefan Bader , Co-Founder and CEO of Cello , joins Marketers of Technology to explain how a Munich-based team of 24 built a referral and affiliate platform for B2B software and a brand campaign that punches above its weight. Stefan shares how a gap he spotted as a commercial leader became Cello, why cash is the incentive that works in B2B referrals, how the GTM10 Awards turned into a sponsor-funde...

Jeremy Byars , Chief Marketing Officer at United Systems & Software , joins Marketers of Technology to explain how he markets software, metering and managed IT to utilities and local governments, an industry with razor-thin budgets, high turnover and no direct competitors to play buyers against. Jeremy started as an educator with degrees in English and writing, moved through customer service,...

In this episode of Marketers of Technology, Andres talks with Malte Landwehr , Chief Product Officer and Chief Marketing Officer at Peec AI , the Berlin-based platform that helps brands measure and improve their visibility in AI search. Malte's path runs from building websites and SEO as a teenager to co-founding an SEO agency, five years at Searchmetrics, and five years of in-house SEO at Ide...

Scott Logan , Head of Growth at Wyllo , joins Marketers of Technology to break down how he is building demand generation from scratch at a young risk-intelligence company that helps e-commerce merchants fight payment, returns and policy fraud without hurting customer experience. Scott came up through sales and marketing operations, has built demand gen teams at companies from startups to public en...

In this episode of Marketers of Technology, Andres talks with Katie Sadler , Founder and Principal at SDLR Consulting , which helps B2B companies with complex sales turn market interest into growth. Katie has worked across higher education, software, the outdoor industry, and insurtech, founding the marketing department at Digisure and serving as CMO at CLARA Analytics before launching her fractio...

In this episode of Marketers of Technology, Andres talks with Swati Gupta , Head of Marketing and Product Marketing at Heron , an underwriting automation platform that turns small business funding applications into decision-ready deals in minutes. Swati started in strategy consulting, joined Heron as a founder associate at the seed stage, and became its first and still only marketer at a company o...

In this episode of Marketers of Technology, Andres talks with Julie Maeker , Head of Marketing at Plancraft , a Hamburg-based company that develops cloud software to streamline quotes, invoices, reports, and project management for tradespeople and construction businesses. Julie's path runs from business administration in Münster and strategic marketing in Lisbon to performance, growth, and cam...

In this episode of Marketers of Technology, Andres talks with Matthew Lattanzio , Founder and CEO of Supply and Demand Consulting , a fractional CRO and CMO practice that also provides demand generation services. Matthew has spent more than 15 years in sales and marketing leadership, including as head of revenue at 7shifts, where he helped grow the company from about $4 million to $20 million in r...

In this episode of Marketers of Technology, Andres talks with Kayleeann Maritz , Chief Marketing Officer at GoReport , the software platform that helps surveyors and property professionals capture inspection data digitally and turn it into professional reports across the built environment. With more than twenty years in marketing and a psychology degree behind her, Kayleeann explains how she marke...

In this episode of Marketers of Technology, Andres talks with Thalía Diedrick , Chief Marketing Officer at GoTu , the dental talent marketplace that connects dental offices with hygienists, dental assistants, and associate dentists for shifts. Thalía traces her path from a philosophy and formal logic background to marketing operations, and explains how she took her team from 13 people spending abo...