LinkedIn for Entrepreneurs

It's time for a little business catch-up! In this episode, I'm sharing what I've been up to lately, the resources I'm loving, and what's coming next in my business. I'm talking about: Why I joined Daire Patty's Unfair Advantage challenge and why having a business coach matters when you're a solo entrepreneur. Two affordable resources I'm using to save time creating content: the Canva Shortcut Syst...

As a social media copywriter, I see this all the time: business owners are consistently creating content, getting likes and engagement, but struggling to turn that attention into actual leads. In this episode, I’m breaking down the five pieces I use to connect social media content to an email list and, ultimately, to an offer. I’m sharing how to create a free resource people actually want, write c...

You’re posting consistently. Your audience likes your content. People are watching, commenting, and following you. So why aren’t more of them becoming clients? The problem might not be your content. It might be what happens after someone discovers you. In this episode, Julia breaks down why so many women entrepreneurs are creating content without a clear path to their offers, and how a simple soci...

What if the way you’re running your business isn’t actually working for you? In this episode, I’m talking to online business coach Daire Paddy about building a business around you , rather than forcing yourself into someone else’s version of what a successful business should look like. We get into: Why having one signature offer isn’t necessarily the best approach for creative entrepreneurs How to...

How do you establish your expertise on social media without sounding like you're lecturing your audience? In this episode, I share a recent conversation with a biotech consultant who has 15 years of experience and is already very comfortable showing up on LinkedIn. Her challenge wasn't visibility. It was finding a way to communicate her expertise that still felt like her . The answer? Storytelling...

Are you showing up consistently on Instagram but wondering, “Okay… so where are the sales?” In this episode, I’m sharing a real conversation I had with a client who was seeing more engagement, getting comments from clients offline, and noticing people were paying attention to her content, but wasn’t seeing a significant increase in sales after a month of consistent posting. And this is where I thi...

What if hearing “no” could grow your business? Leadership coach Brandi Holder shares her No Project: a 30-day challenge to make intentional asks and start meaningful conversations on LinkedIn. Brandi reveals how she came up with the idea for this challenge and shares the data she collected over 30 days, or going for no. But the real lesson she shares is about measuring your own data rather than be...

I'm finally spilling the tea on how my work has expanded beyond LinkedIn, and why that means you'll start hearing more about Instagram, SEO, content marketing, and building a business that attracts clients consistently. I also dive into two exciting updates that could change the way you create content: • Google's new Search Console feature that lets you see which search terms bring people to your...

What happens when the career you worked so hard for no longer feels aligned? In this episode, I’m joined by leadership and change strategist Noelle Van to talk about the growing “quiet breakup” movement, where high-achieving women are quietly stepping away from traditional corporate success to create more meaningful, fulfilling work. We discuss: The early signs you’ve outgrown your current role Wh...

Discover the five LinkedIn content personalities and identify which one best matches the way you naturally communicate. You'll learn your strengths, your biggest blind spot, and one simple challenge to help you create more varied, engaging content. You'll also see how understanding your content style makes repurposing easier, helping you turn one idea into multiple posts instead of constantly chas...

What do you do when you're great at what you do... but you're not sure how to talk about it on LinkedIn? In this special coaching episode, I sit down with listener Anir, a biologist, yoga teacher, and somatic movement practitioner who wants to use LinkedIn to connect with organisations and bring workplace wellness programs to their teams. In this episode, you'll learn: • Why your LinkedIn profile...

Are you posting consistently on social media but struggling to turn followers into leads? In this episode, I share a simple way to connect your content to your email marketing so your posts do more than generate likes and engagement. You'll learn how to think about content as part of a client journey, create stronger calls to action, and guide followers from social media onto your email list. I al...

In this episode of LinkedIn for Entrepreneurs, I’m joined by author, ghostwriter, and self-publishing expert Lynn "Elikqitie" Smargis to talk about why writing a book can completely change how people see your authority online. We cover the biggest differences between self-publishing, hybrid publishing, and traditional publishing, plus the mistakes most first-time authors make before they even star...

Thinking about using LinkedIn to attract clients, but not sure where to start? In this listener Q&A episode, Julia answers a question from a yoga and somatic educator who wants to attract both individual students and corporate wellness clients. Before you create a single post, there's one important question to answer: are your ideal clients actually on LinkedIn? In this episode, you'll learn:...

Ever feel trapped on a content treadmill? You aren't alone. Last week, a client was completely relieved when we turned one email into two high-performing pieces with zero extra effort. The truth is, your audience only sees about 1% to 10% of what you post. Stop starting from scratch and learn how to get more mileage out of your ideas. In this episode, we cover how to repurpose the content you have...

You can post consistently and still struggle to attract clients on LinkedIn. In this episode, I break down one of the biggest mistakes I see business owners make: building content for the wrong network. You’ll learn how to: Use LinkedIn analytics to understand your audience Build a network that supports your business goals Find and connect with the right people Turn LinkedIn into a relationship-bu...

Posting consistently on LinkedIn but still not attracting clients? In this episode, content expert Julia Zatta explains why weak positioning could be the real issue. Learn how to audit your last 5 LinkedIn posts to understand why your content may not be converting. Then learn how to tweak your hooks so your content immediately tells the right people: “This is for you.” Got a question you'd like to...

If you think more engagement equals more clients on LinkedIn, think again. In this episode, I break down how the feed has changed, why your audience might not be engaging, and what to focus on instead. We’re talking visibility, silent buyers, and how to build real opportunities beyond just posting. Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https...

If you’ve been overthinking your LinkedIn content or struggling to show up consistently, this episode breaks it down into a simple, actionable plan. You’ll learn exactly how to approach a week of LinkedIn content like a ghostwriter, with five strategic post ideas designed to build visibility, spark engagement, and position you as a leader in your space. This episode focuses specifically on your pe...

Are you on LinkedIn because your audience is actually there… or because you feel like you should be? In this episode, I break down how to decide whether LinkedIn is the right platform for your business based on your audience, your goals, and your overall content strategy. Using real client examples, I walk you through when LinkedIn makes sense, when it doesn’t, and how different platforms like Ins...

You know LinkedIn could bring you clients. You want to show up. But when it’s time to post… You freeze. In this episode, you’ll learn 5 mindset shifts I use with my clients to help build their visibility muscle. So you can stop overthinking every word or relying on AI to “fix” your ideas. If LinkedIn feels more intimidating than it should, this will help you reset and start posting with confidence...

She came to me for LinkedIn support, but the real issue was that her Instagram wasn’t converting. So we rebuilt her entire content system across Instagram and email. If you’re a coach or solo entrepreneur, this will show you why tips don’t convert, what your audience actually needs to see, and how to create a clear path from content to leads. Got a question you'd like to submit to the LinkedIn for...

Join the Let's Get Digital Bundle: https://juliaz--catgriffin.thrivecart.com/lets-get-digital-bundle/ This week, content strategist Julia breaks down LinkedIn’s new AI-powered algorithm and what it means for your visibility. Learn why topical consistency, profile optimization, and content depth now matter more than ever. Plus, how to avoid outdated tactics hurting your reach, and why now is the ti...

As a LinkedIn strategist and ghostwriter, I share what I’d do if I were starting LinkedIn from scratch, based on how I rebuilt my own presence when I pivoted my business. Spot the gaps in your LinkedIn profile, network, and messaging to attract clients effectively. Why trust me? I specialize in working with coaches and consultants for business growth. This episode guides you through essential step...

LinkedIn strategist and ghostwriter Julia Zatta breaks down the exact framework she uses to position founders, coaches, and consultants as thought leaders on LinkedIn. If you want to stand out on LinkedIn, this episode will help you rethink how your LinkedIn profile, positioning, and content strategy work together. This episode is perfect for service-based business owners, consultants, and coaches...