LinkedIn for Entrepreneurs

Psychotherapist and author Emma Redfern joins LinkedIn content expert Julia Zatta to explain Internal Family Systems (IFS) and how it helps entrepreneurs overcome self-sabotage, fear of visibility, and inner conflict. Learn how understanding your “parts” can build emotional resilience, confidence, and self-leadership while growing your business and showing up online. Get Emma Redfern's book here:...

Are you an entrepreneur struggling with the fear of posting on LinkedIn? This episode unpacks why visibility can feel challenging, especially during a career pivot. LinkedIn content strategist Julia Zatta shares mindset shifts to: overcome overthinking, build content confidence, and grow your LinkedIn presence to attract new leads and convert them into clients. Got a question you'd like to su...

I’m joined by Francesca Baccarella , a professional actor turned marketer, to talk about camera confidence for founders. We talk about: why so many people freeze on video, how to calm your nerves on camera, and how to show up without feeling like you’re performing. Francesca shares practical tips to create natural short form video content for business owners. She also shares the importance of usin...

In this episode, I’m joined by attraction marketing expert and best-selling author Colleen Nichols to unpack the trust recession affecting personal brand building. We talk about why performance marketing is failing, how trust is actually built today, and why being human on the internet is essential for entrepreneurs who want sustainable visibility, credibility, and online sales. Connect with Colle...

What does financial confidence have to do with personal branding on LinkedIn? More than you might expect. In this episode, I’m joined by my client Debbie O’Hara, a money mindset and business coach who helps female entrepreneurs grow and scale their businesses. We talk about what it’s really like to build a personal brand on LinkedIn with strategic support, how money confidence affects visibility,...

In this episode, I’m joined by Mollie Lo, a top 1% LinkedIn social seller, to talk about how to generate leads on LinkedIn without spammy DMs or awkward sales tactics. We cover: Inbound vs outbound lead generation and why you need both Why psychological safety is the real foundation of LinkedIn sales How to start DM conversations without cold pitching If LinkedIn selling makes you cringe or freeze...

LinkedIn’s algorithm has shifted from prioritizing recency to prioritizing relevance, changing how entrepreneurs and service providers approach LinkedIn content. In this episode, we look at how social media SEO works on LinkedIn and explore what the new algorithm is actually looking for to help you build your personal brand effectively. If you are a founder or entrepreneur looking for actionable m...

If you want LinkedIn to bring you visibility and inbound leads in 2026, this episode breaks down what actually matters right now. Julia Zatta, LinkedIn Ghostwriter and Content Strategists, walk you through five actionable steps to help build an authoritative personal brand and attract clients using LinkedIn marketing strategies. This is for you if you're an entrepreneur or service provider looking...

Get on the 7-Day LinkedIn Visibility Sprint Waitlist: https://sendfox.com/lp/19gg2n In this episode, LinkedIn content strategist and ghostwriter, Julia Zatta, reviews what actually worked in her LinkedIn content this year and shares how she’s shaping her 2026 visibility strategy. She breaks down the content types and formats that drove visibility and engagement, what she’s testing next, and how se...

LinkedIn marketing for personal branding is more than just posting content. In this episode, I share a simple yet powerful 10-minute daily engagement routine to increase visibility and attract clients on LinkedIn. This marketing strategy for small business owners helps you start meaningful conversations and build genuine relationships that lead to new opportunities. Hit play to learn simple, actio...

In this episode, I share why your LinkedIn profile may not be generating leads, even if you’re posting consistently. After auditing several LinkedIn profiles lately, I´m sharing the most common mistakes entrepreneurs make in their personal branding and LinkedIn content. You'll learn practical suggestions to improve your positioning so you can transform your personal brand into a powerful client-at...

Most business owners wait way too long to outsource LinkedIn. If that’s you, this episode will help you spot the signs that it’s finally time to bring in support. I also share a behind-the-scenes moment from a client call that perfectly illustrates why outsourcing LinkedIn is often more cost-effective than doing it yourself. Book a free LinkedIn Visibility Call with me to explore how we can work t...

If people are viewing your LinkedIn profile but not reaching out, something isn’t clicking. As we head into 2026, this gap is costing you visibility, credibility, and real opportunities to attract clients and grow your personal brand. In this episode, LinkedIn strategist Julia explores why refreshing your LinkedIn presence is critical now and how to leverage your personal brand so you can stop bei...

Set yourself up for LinkedIn success in 2026 with a clear, client-attracting profile. In this episode, learn five common mistakes coaches, consultants, and service providers make in their personal branding,and how to fix them. This LinkedIn marketing strategy helps you build clarity, trust, and visibility for business growth. Subscribe to my email newsletter to stay in the loop and be the first to...

Most founders struggle with LinkedIn content. Some don’t know what to post. Others share ideas that don’t connect. In this episode, LinkedIn ghostwriter Julia Zatta teaches a simple LinkedIn content strategy for personal brands. Discover five reliable sources of content that build trust, attract clients, and keep you consistent all year. Want help with your LinkedIn strategy? Book a visibility cal...

As the year wraps up, your LinkedIn feed will be flooded with gratitude lists and highlight reels. But how can you make your posts stand out and truly build trust? In this episode, we dive into 5 surefire LinkedIn post ideas to elevate your personal brand on LinkedIn and get meaningful engagement. We’re talking: What to say instead of a generic “2025 recap” How to write a post that gets replies, n...

Learn how to build approachable authority on LinkedIn to stand out without sounding performative. In this episode, linkedin ghostwriter Julia Zatta breaks down what real thought leadership looks like in 2025: grounded confidence, clear insight, and human tone. Discover how to share bold opinions, show expertise without ego, and position yourself as a trusted leader people want to follow. Book a vi...

If your LinkedIn posts aren’t getting traction, it’s not your ideas, it’s your hook. In this episode, I'll show you how to write scroll-stopping openings using the 3C Framework, specifically for personal branding on LinkedIn. You’ll learn Why tension grabs attention, How storytelling chemistry keeps your audience engaged, And how to write hooks that make people need to click 'see more'. Resou...

Many LinkedIn users don’t realize they can publish articles and newsletters — or how powerful they are for visibility and lead generation. In this episode, Julia Zatta explains the difference, shares new LinkedIn features, and shows how to use newsletters to build authority and nurture clients. Book your Visibility Call: https://tidycal.com/julia-zatta/linkedin-strategy Got a question you'd like t...

In today’s episode, I’m breaking down one of the most common questions I get from founders: “Should I post on my company page or stick with my personal profile?” If you’ve been ignoring LinkedIn because you’re too busy (or too overwhelmed to figure it out) — this one’s for you. We’ll cover: The key difference between your personal profile and a company page When a company page is actually worth th...

In this episode, I explore how you can tell if your LinkedIn strategy is driving results for your personal brand. I outline the common patterns I've observed with my clients, whether they are senior leaders or early-stage entrepreneurs, and provide actionable insights into what LinkedIn marketing strategies to focus on at each stage in your business. Hit 'subscribe' to stay up to date with each ne...

Founders often weaken their LinkedIn brand without realizing it. In this episode, I share the top mistakes I see all the time as a LinkedIn ghostwriter, plus simple fixes. Want help improving your brand and messaging? Book your free LinkedIn Visibility Call here: https://tidycal.com/julia-zatta/linkedin-strategy Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record...

I’m joined by my client, pain recovery coach Laura Haraka, to talk about LinkedIn marketing for coaches, social media for small businesses, and what happens when you find the right support. Laura shares her journey from teaching to coaching, the impact of outsourcing marketing as a small business, and the wins she’s seen since we started working together. A must-listen if you’re ready to delegate...

Learn how to build a LinkedIn content strategy that actually works for your personal brand. As a ghostwriter and strategist, I’ll show you how to define your ideal client, map their challenges, create four content pillars, and use social proof effectively. Walk away with a simple framework to attract clients and show up confidently. Got a question you'd like to submit to the LinkedIn for Entrepren...

Hiring a content writer for your small business can feel overwhelming. What if they create more work instead of saving you time? In this episode Julia Zatta breaks down how to prepare before you outsource, the exact questions to ask potential collaborators, and the red flags to avoid so you don’t get stuck micromanaging your content partner. Looking for a content writer to support your small busin...