Heartland Presents- Let's Talk Tanning

Tanning salon owners: the right retail products can do more than boost a sale—they can extend results, solve customer problems, and open new revenue streams. Gracie from Devoted Creations shares what’s selling now, what deserves more shelf space, and how trained staff turn product knowledge into sales. Heartland’s host Kristin Jackson puts Gracie on the spot with practical salon questions, from th...

A sauna can be more than a warm place to unwind: it maysupport heart health, recovery, stress relief, and more. Tori Quanstrom shares five reasons regular sauna sessions have become her favorite wellness reset, plus how to start without overdoing the heat. From the rise in heart rate and circulation to easing post-workout stiffness, Tori explains what happens in your body during a session and why...

Insights on handling difficult staff decisions in small businesses In this episode of Heartland Presents, Kristin Jackson and Joe Schuster tackle the challenging topic of employee termination. It’s a conversation many avoid, yet it’s essential for any small business owner. The Importance of Clear Expectations Joe emphasizes that employee termination often stems from unclear expectations set during...

An expensive equipment purchase is not automatically the smartest investment for your salon. For owners facing unreliable beds, peak-season breakdowns, or limited cash flow, professionally refurbished equipment may deliver the performance you need while leaving more capital available for growth. Tori Quanstrom explains why refurbished equipment is fundamentally different from simply buying used. Y...

Most salon owners replace tanning lamps too late and lose customers, or too early and throw away profit. Tori Quanstrom breaks down the smarter way to know exactly when your lamps are costing you results, revenue, and credibility. If your clients are saying they are not getting as dark, their tans are taking longer, or one bed suddenly feels stronger than another, the problem may not be your custo...

Kristin Jackson welcomes Cole Johnson, founder of Haute & Co, for a conversation that moves from advocacy in Washington, DC to the future of skin and fragrance products designed for real-life clients with sensitive skin. You’ll discover: What Cole saw firsthand while meeting with ASA representatives Joe and Melinda in DC, including the nonstop work behind the scenes to protect the tanning indu...

August is wellness month, and salons that treat it like amarketing holiday are missing the bigger opportunity. Courtney Fredericks of Innove Beauty and Wellness reveals how to turn wellness into a habit-building, revenue-driving experience that keeps clients coming back - and why the future of salon wellness is a full-body treatment, not a single service. Kristin Jackson sits down with Courtney to...

Most salon commission plans fail for one simple reason: they make success harder to understand, not easier to achieve. If you lead a salon team, this episode shows why clarity beats complexity every time and how to build goals people can actually follow. Tori Quanstrom breaks down the leadership mistake hiding inside complicated commission structures, where layered percentages, bonuses, thresholds...

Discover how decades of scientific research and real-world experience can transform your career and boost your confidence. Imagine turning your passion for tanning into a thriving business without the guesswork. Ivy Potter, a seasoned spray tan artist and educator with over 20 years in the industry, shares insider tips on mastering spray tan technique, understanding the science of DHA, and creatin...

Most tanning salons are transforming into full-blownwellness destinations—and PEMF therapy is one of the secret weapons fueling that shift. If your business is ready to stand out in a crowded market, this episode reveals how pulse electromagnetic fields are redefining recovery, relaxation,and client loyalty. Discover how PEMF supports cellular health without any needles, downtime, or discomfort. W...

Join Kristin and Tori as they discuss simple yet effective steps you can take in your marketing to get more exposure and make your digital branding work better for you.

Join Kristin Jackson, Tori Quanstrom, and Jessica Stone as they discuss some of the highlights of the recent Mind Your Business Retreat.

Most salon owners and managers mistakenly believeaccountability is about cracking the whip. But what if true leadership is about creating clarity—without confrontation?   In this explosive episode, Jessica Stone shatters the mythsaround accountability and reveals how to drive results with kindness, consistency, and strategic systems. You’ll discover the secret to turning expectations into repeatab...

Are you ready to transform your approach to skincare, healing, and wellness? Join us as Jerry Deveney reveals the secrets behind POLY, the science of red-light therapy, and how this game-changing technology is reshaping salons, clinics, and everyday lives. Prepare for a passionate, deep dive into a wellness revolution! Main Topics: • The science and history of red-light therapy, from NASA to skinc...

Most tanning salon owners underestimate the game-changing power of the right software — until disaster strikes. Jeff Oakes from TanTrack reveals how his system’s cutting-edge tech, backed by 27 years of innovation, can transform your salon’s safety, efficiency, and profitability. When your business’s data is protected by security, automaticbackups, and real-time AI monitoring, you’re not just surv...

Are objections in your salon holding you back? Jessica Stone dives deep into transforming "no" into "yes" with bold strategies that empower you to handle every client concern with confidence. This isn’t just about sales; it’s about shifting your mindset and mastering a powerful framework that makes objections a gateway, not a barrier. In this episode: • The true meaning behind...

Master Your Business with a SWOT Analysis - Unlock YourTrue Potential Are you feeling stuck or overwhelmed in your businessjourney? It’s time to go back to the basics—embrace the power of a simple yet transformative tool: the SWOT analysis. In this episode, we dive deep into how identifying your Strengths, Weaknesses, Opportunities, and Threats canrevolutionize your business strategy and ignite un...

Are you tired of the endless struggle to find good help? Wondering why talented candidates often turn into disappointments? This episode cuts through the noise — revealing real, raw truths about hiring, attitude, and that elusive quality of pride in work. If you’re ready for your salon to thrive with the right team, this is your call to action. In this episode: • How generational shifts are reshap...

Most salons overlook the ONE thing that separates thriving businesses from those stuck in the same spot — and it’s all about knowing how to read your numbers. Tori Quanstrom reveals the hidden power of KPIs — the secret scorecard that can transform your salon from just “busy” to wildly profitable. If you’re tired of guessing what’s working, this episode is your game-changer. Here’s what you’ll dis...

Most salon owners think training is just about salestechniques or styling tips. But Joe Schuster drops a truth bomb: without proper certification and comprehensive protocols, you're risking everything. Imagine knowing exactly what safety steps to take during emergencies or how to prevent staff from turning your salon into a social media free-for-all—that’s the real game changer. In this episod...

Most salon owners underestimate the power of proper training and certification — until a simple mistake costs them customers, trust, and reputation. Joe Schuster exposes the shocking truth about what really happens when staff isn't adequately prepared and how it directly impacts your business’s success—and survival. Imagine a customer walking into your salon, expecting professionalism, knowled...

Uncover the powerful shift happening in the tanningindustry—where wellness, education, and trust are rewriting the rules. If your salon still relies on transactional service and quick sales, you're missing out on a transformation that can elevate your brand, deepen loyalty, and future-proof your business. Ready to lead with confidence? This episode revealshow to turn your space into a trusted...

Imagine transforming your salon into a wellness destination that stands out and skyrockets your revenue. Halo Saunas, blending infrared heat with powerful salt and red-light therapy, isn’t just another amenity; it's the game-changer your business needs right now. If you want to attract health-conscious clients, boost memberships, and elevate your brand, this episode is your must-listen. Lisa S...

Most industry pros are so busy chasing trends that theyforget the power of slowing down and strengthening their foundation. JessicaSnyder from New Sunshine shares the behind-the-scenes insights from this year’sUV Sunless and Wellness Summit — including how to pace your growth, fosterauthentic relationships, and turn unplanned moments into powerful learningexperiences. Imagine transforming chaos in...

Unlock the secret weapon that protects your salon's sales and builds unbreakable trust with your clients. Diversion, counterfeit products, online price shopping — these threats are evolving, but the real defense isn’t policies or fear. It’s the power of genuine relationships. In this episode, Jessica shares her nearly two decades of industry experience to reveal why trust is your most valuable...