Heartland Presents- Let's Talk Tanning

Join Jessica Stone in this insightful episode of the "Let's Talk Tanning" podcast as she delves into the essence of productivity within the salon industry. Discover how the letter 'P' can transform your business, from People and Policies to Pricing and Products. Jessica shares her hands-on framework for building stronger teams and boosting revenue, offering real-world strateg...

Join Kristin Jackson as she sits down with the dynamic Gina Jaeger, the face of Sun Evolutions, to explore the evolving world of salons and wellness. From the excitement of new product launches to the importance of quality red light treatments, this episode dives into the trends shaping the industry. Discover how salons can thrive by embracing innovation and education, and get a sneak peek into th...

In this powerful episode, sales expert Jessica Stone joins us to tackle one of the biggest challenges salon owners and staff face: fear in sales . Whether it’s fear of rejection, fear of sounding pushy, or fear of failure, Jessica breaks it all down and shares actionable strategies to help tanning salon professionals sell with confidence and authenticity. We’ll explore: How to shift your mindset a...

Join Kristin Jackson and Jessica Stone as they explore the exciting transition from traditional tanning services to a comprehensive wellness experience. Discover how salons can seamlessly integrate wellness services, engage customers, and boost revenue. Learn about innovative equipment, marketing strategies, and the benefits of combining services to create a holistic approach to beauty and wellnes...

Join us as we sit down with Makayla and Gracie of Devoted Creation to catch up on events, products, and bundle ideas for the upcoming Holidays.

Grab your coffee and join us for a caffeinated chat with Kylie Sinclair from New Sunshine Brands! In this episode, we try to coax out clues about the highly anticipated 2026 product lineup from tanning titans Australian Gold, Swedish Beauty, California Tan, and Designer Skin. Will she spill the secrets? Tune in for insider insights, brand buzz, and a few surprises along the way.

In this Bonus episode, learn solid tips to strengthen your team's sales abilities.

In this episode, we dive into the art of preparing your salon for the bustling fall season. Discover essential strategies to attract new clients, optimize your service offerings, and create a warm, inviting atmosphere. From marketing tips to staff training, we cover everything you need to ensure your salon thrives as the leaves change. Tune in for expert insights and actionable advice to elevate y...

In this episode of Heartland Presents Let's Talk Tanning, Kristin Jackson sits down with Cole Johnson, the owner of Haute Co. Brand, to explore the evolving landscape of skincare marketing to men. Discover the unique challenges faced in this traditionally female-dominated industry and the innovative strategies that are breaking barriers. From understanding male consumer behavior to creating un...

Join us in this exciting episode of "Let's Talk Tanning" as Kristin Jackson sits down with Jacob Hale from InnoVe, the company behind Norvell and Sunless Inc. Discover the vibrant energy and hands-on learning that took place at the recent Norvell University training, where 24 participants got certified in the art of spray tanning. Whether you're a beginner or a seasoned professional, this episode...

Great customer service is the #1 way to drive loyalty, boost sales, and turn casual tanners into raving fans. In this episode of Heartland Presents: Let’s Talk Tanning , we sit down with industry pro Joe Schuster to explore 7 customer service habits that instantly improve client satisfaction—without spending a dime. From the moment a guest walks through the door to the way your staff handles hiccu...

Join us as we get the inside scoop from Makayla Thomas and Alex Zeedyk of Devoted Creations on their experience at MYB5.

In this powerful and inspiring episode, Kristin sits down with industry veteran Joe Schuster to talk about one of the toughest topics in business—failure. From Thomas Edison to Walt Disney, we explore the stories of famous figures who faced setback after setback before achieving greatness, and how their resilience can serve as a roadmap for salon owners today. Joe shares personal insights from dec...

In this episode, join Kristin and Tori for an inside look at how Heartland goes beyond product distribution to truly support tanning salon owners. From customized marketing tools to business-building strategies, we’re sharing how Heartland partners with salons to help them grow, thrive, and stand out. Whether you're a seasoned owner or just starting out, you’ll learn how to tap into resources...

Join us as we visit with industry veteran Joe Schuster to discuss what it takes to reach your goals and define what success looks like for you. This inspirational episode will show you what it takes to succeed in your business in a new light, and ready to take action.

Building a strong brand is more than just a pretty logo. Find out more in our part 2 series with Joe Schuster on how to take your branding and expand it throughout your professional salon business.

In this dynamic episode of Heartland Presents: Let’s Talk Tanning , host Kristin Jackson is joined by Jessica Stone , Director of Sales, and Tammy Reed , Vice President of Distribution, for a candid and insightful conversation about what great customer service truly looks like in the tanning industry—from three powerful perspectives. With decades of experience and a passion for helping salons succ...

Business isn’t just about sales—it’s about relationships. In this first episode of our three-part series with industry veteran Joe Schuster , we dive into the foundation of building strong, lasting relationships in the tanning industry . Joe shares real-world insights from decades in the tanning business, showing how genuine connections lead to business growth, customer retention, and industry inf...

Tingle lotions—some love them, some fear them, but one thing’s for sure: they spark curiosity! In this episode of Heartland Presents – Let’s Talk Tanning! , we’re diving deep into the science, benefits, and best-selling strategies behind tingle tanning lotions. We’ll break down: How tingle lotions work and why they create that fiery sensation The best way to introduce tingle lotions to hesitant cu...

In this episode of Heartland Presents – Let’s Talk Tanning! , we’re diving into one of the easiest ways to boost salon revenue and keep customers coming back — EFT memberships ! Remember the old "Easy Button" commercials? While there may not be a magic button for business success, electronic funds transfer (EFT) memberships come pretty close. Subscription-based services are everywhere—Ne...

In this episode, we're diving deep into the world of social media content creation for tanning salons! Are you tired of posting the same promotions over and over with little engagement? It’s time to switch things up! Join us as we explore how to create social media that connects, entertains, and drives real results without just pushing sales. We’ll talk about: Why your posts may not be getting the...

In this episode of Heartland Presents – Let’s Talk Tanning, we’re joined by industry expert Jessica Stone to explore how to elevate staff training from a chore to an enjoyable and engaging experience. Jessica shares creative strategies for making training sessions interactive, memorable, and aligned with your team’s growth goals. Learn how gamification, role-playing scenarios, and incentives can t...

As the new year begins, it’s the perfect time to set resolutions that elevate your tanning salon, energize your staff, and inspire your clients. In this episode of Heartland Presents - Let's Talk Tanning, we dive into practical and impactful New Year’s resolutions tailored for salon owners, staff, and the business as a whole. From upgrading equipment and enhancing customer experiences to improving...

In this episode of Heartland Presents - Let's Talk Tanning, Jessica Stone joins us to share insights from her upcoming class at the VIBE conference on "Bridging the Gap with Retail Sales." Together, we explore the power of impulse buys and why incorporating retail items into your salon can boost both revenue and client satisfaction. From tips on product selection to strategies for displaying and m...

Join Emma from our marketing team as she reads one of our recent blog posts about our new app. You may be surprised to learn the reasons behind it or just how powerful of a tool it can be for your business.