Heartland Presents- Let's Talk Tanning

Join Kristin and Tori as they discuss simple yet effective steps you can take in your marketing to get more exposure and make your digital branding work better for you.

Join Kristin Jackson, Tori Quanstrom, and Jessica Stone as they discuss some of the highlights of the recent Mind Your Business Retreat.

Most salon owners and managers mistakenly believeaccountability is about cracking the whip. But what if true leadership is about creating clarity—without confrontation?   In this explosive episode, Jessica Stone shatters the mythsaround accountability and reveals how to drive results with kindness, consistency, and strategic systems. You’ll discover the secret to turning expectations into repeatab...

Are you ready to transform your approach to skincare, healing, and wellness? Join us as Jerry Deveney reveals the secrets behind POLY, the science of red-light therapy, and how this game-changing technology is reshaping salons, clinics, and everyday lives. Prepare for a passionate, deep dive into a wellness revolution! Main Topics: • The science and history of red-light therapy, from NASA to skinc...

Most tanning salon owners underestimate the game-changing power of the right software — until disaster strikes. Jeff Oakes from TanTrack reveals how his system’s cutting-edge tech, backed by 27 years of innovation, can transform your salon’s safety, efficiency, and profitability. When your business’s data is protected by security, automaticbackups, and real-time AI monitoring, you’re not just surv...

Are objections in your salon holding you back? Jessica Stone dives deep into transforming "no" into "yes" with bold strategies that empower you to handle every client concern with confidence. This isn’t just about sales; it’s about shifting your mindset and mastering a powerful framework that makes objections a gateway, not a barrier. In this episode: • The true meaning behind...

Master Your Business with a SWOT Analysis - Unlock YourTrue Potential Are you feeling stuck or overwhelmed in your businessjourney? It’s time to go back to the basics—embrace the power of a simple yet transformative tool: the SWOT analysis. In this episode, we dive deep into how identifying your Strengths, Weaknesses, Opportunities, and Threats canrevolutionize your business strategy and ignite un...

Are you tired of the endless struggle to find good help? Wondering why talented candidates often turn into disappointments? This episode cuts through the noise — revealing real, raw truths about hiring, attitude, and that elusive quality of pride in work. If you’re ready for your salon to thrive with the right team, this is your call to action. In this episode: • How generational shifts are reshap...

Most salons overlook the ONE thing that separates thriving businesses from those stuck in the same spot — and it’s all about knowing how to read your numbers. Tori Quanstrom reveals the hidden power of KPIs — the secret scorecard that can transform your salon from just “busy” to wildly profitable. If you’re tired of guessing what’s working, this episode is your game-changer. Here’s what you’ll dis...

Most salon owners think training is just about salestechniques or styling tips. But Joe Schuster drops a truth bomb: without proper certification and comprehensive protocols, you're risking everything. Imagine knowing exactly what safety steps to take during emergencies or how to prevent staff from turning your salon into a social media free-for-all—that’s the real game changer. In this episod...

Most salon owners underestimate the power of proper training and certification — until a simple mistake costs them customers, trust, and reputation. Joe Schuster exposes the shocking truth about what really happens when staff isn't adequately prepared and how it directly impacts your business’s success—and survival. Imagine a customer walking into your salon, expecting professionalism, knowled...

Uncover the powerful shift happening in the tanningindustry—where wellness, education, and trust are rewriting the rules. If your salon still relies on transactional service and quick sales, you're missing out on a transformation that can elevate your brand, deepen loyalty, and future-proof your business. Ready to lead with confidence? This episode revealshow to turn your space into a trusted...

Imagine transforming your salon into a wellness destination that stands out and skyrockets your revenue. Halo Saunas, blending infrared heat with powerful salt and red-light therapy, isn’t just another amenity; it's the game-changer your business needs right now. If you want to attract health-conscious clients, boost memberships, and elevate your brand, this episode is your must-listen. Lisa S...

Most industry pros are so busy chasing trends that theyforget the power of slowing down and strengthening their foundation. JessicaSnyder from New Sunshine shares the behind-the-scenes insights from this year’sUV Sunless and Wellness Summit — including how to pace your growth, fosterauthentic relationships, and turn unplanned moments into powerful learningexperiences. Imagine transforming chaos in...

Unlock the secret weapon that protects your salon's sales and builds unbreakable trust with your clients. Diversion, counterfeit products, online price shopping — these threats are evolving, but the real defense isn’t policies or fear. It’s the power of genuine relationships. In this episode, Jessica shares her nearly two decades of industry experience to reveal why trust is your most valuable...

Join Jessica Stone in this insightful episode of the "Let's Talk Tanning" podcast as she delves into the essence of productivity within the salon industry. Discover how the letter 'P' can transform your business, from People and Policies to Pricing and Products. Jessica shares her hands-on framework for building stronger teams and boosting revenue, offering real-world strateg...

Join Kristin Jackson as she sits down with the dynamic Gina Jaeger, the face of Sun Evolutions, to explore the evolving world of salons and wellness. From the excitement of new product launches to the importance of quality red light treatments, this episode dives into the trends shaping the industry. Discover how salons can thrive by embracing innovation and education, and get a sneak peek into th...

In this powerful episode, sales expert Jessica Stone joins us to tackle one of the biggest challenges salon owners and staff face: fear in sales . Whether it’s fear of rejection, fear of sounding pushy, or fear of failure, Jessica breaks it all down and shares actionable strategies to help tanning salon professionals sell with confidence and authenticity. We’ll explore: How to shift your mindset a...

Join Kristin Jackson and Jessica Stone as they explore the exciting transition from traditional tanning services to a comprehensive wellness experience. Discover how salons can seamlessly integrate wellness services, engage customers, and boost revenue. Learn about innovative equipment, marketing strategies, and the benefits of combining services to create a holistic approach to beauty and wellnes...

Join us as we sit down with Makayla and Gracie of Devoted Creation to catch up on events, products, and bundle ideas for the upcoming Holidays.

Grab your coffee and join us for a caffeinated chat with Kylie Sinclair from New Sunshine Brands! In this episode, we try to coax out clues about the highly anticipated 2026 product lineup from tanning titans Australian Gold, Swedish Beauty, California Tan, and Designer Skin. Will she spill the secrets? Tune in for insider insights, brand buzz, and a few surprises along the way.

In this Bonus episode, learn solid tips to strengthen your team's sales abilities.

In this episode, we dive into the art of preparing your salon for the bustling fall season. Discover essential strategies to attract new clients, optimize your service offerings, and create a warm, inviting atmosphere. From marketing tips to staff training, we cover everything you need to ensure your salon thrives as the leaves change. Tune in for expert insights and actionable advice to elevate y...

In this episode of Heartland Presents Let's Talk Tanning, Kristin Jackson sits down with Cole Johnson, the owner of Haute Co. Brand, to explore the evolving landscape of skincare marketing to men. Discover the unique challenges faced in this traditionally female-dominated industry and the innovative strategies that are breaking barriers. From understanding male consumer behavior to creating un...

Join us in this exciting episode of "Let's Talk Tanning" as Kristin Jackson sits down with Jacob Hale from InnoVe, the company behind Norvell and Sunless Inc. Discover the vibrant energy and hands-on learning that took place at the recent Norvell University training, where 24 participants got certified in the art of spray tanning. Whether you're a beginner or a seasoned professional, this episode...