Heartland Presents- Let's Talk Tanning

Great customer service is the #1 way to drive loyalty, boost sales, and turn casual tanners into raving fans. In this episode of Heartland Presents: Let’s Talk Tanning , we sit down with industry pro Joe Schuster to explore 7 customer service habits that instantly improve client satisfaction—without spending a dime. From the moment a guest walks through the door to the way your staff handles hiccu...

Join us as we get the inside scoop from Makayla Thomas and Alex Zeedyk of Devoted Creations on their experience at MYB5.

In this powerful and inspiring episode, Kristin sits down with industry veteran Joe Schuster to talk about one of the toughest topics in business—failure. From Thomas Edison to Walt Disney, we explore the stories of famous figures who faced setback after setback before achieving greatness, and how their resilience can serve as a roadmap for salon owners today. Joe shares personal insights from dec...

In this episode, join Kristin and Tori for an inside look at how Heartland goes beyond product distribution to truly support tanning salon owners. From customized marketing tools to business-building strategies, we’re sharing how Heartland partners with salons to help them grow, thrive, and stand out. Whether you're a seasoned owner or just starting out, you’ll learn how to tap into resources...

Join us as we visit with industry veteran Joe Schuster to discuss what it takes to reach your goals and define what success looks like for you. This inspirational episode will show you what it takes to succeed in your business in a new light, and ready to take action.

Building a strong brand is more than just a pretty logo. Find out more in our part 2 series with Joe Schuster on how to take your branding and expand it throughout your professional salon business.

In this dynamic episode of Heartland Presents: Let’s Talk Tanning , host Kristin Jackson is joined by Jessica Stone , Director of Sales, and Tammy Reed , Vice President of Distribution, for a candid and insightful conversation about what great customer service truly looks like in the tanning industry—from three powerful perspectives. With decades of experience and a passion for helping salons succ...

Business isn’t just about sales—it’s about relationships. In this first episode of our three-part series with industry veteran Joe Schuster , we dive into the foundation of building strong, lasting relationships in the tanning industry . Joe shares real-world insights from decades in the tanning business, showing how genuine connections lead to business growth, customer retention, and industry inf...

Tingle lotions—some love them, some fear them, but one thing’s for sure: they spark curiosity! In this episode of Heartland Presents – Let’s Talk Tanning! , we’re diving deep into the science, benefits, and best-selling strategies behind tingle tanning lotions. We’ll break down: How tingle lotions work and why they create that fiery sensation The best way to introduce tingle lotions to hesitant cu...

In this episode of Heartland Presents – Let’s Talk Tanning! , we’re diving into one of the easiest ways to boost salon revenue and keep customers coming back — EFT memberships ! Remember the old "Easy Button" commercials? While there may not be a magic button for business success, electronic funds transfer (EFT) memberships come pretty close. Subscription-based services are everywhere—Ne...

In this episode, we're diving deep into the world of social media content creation for tanning salons! Are you tired of posting the same promotions over and over with little engagement? It’s time to switch things up! Join us as we explore how to create social media that connects, entertains, and drives real results without just pushing sales. We’ll talk about: Why your posts may not be getting the...

In this episode of Heartland Presents – Let’s Talk Tanning, we’re joined by industry expert Jessica Stone to explore how to elevate staff training from a chore to an enjoyable and engaging experience. Jessica shares creative strategies for making training sessions interactive, memorable, and aligned with your team’s growth goals. Learn how gamification, role-playing scenarios, and incentives can t...

As the new year begins, it’s the perfect time to set resolutions that elevate your tanning salon, energize your staff, and inspire your clients. In this episode of Heartland Presents - Let's Talk Tanning, we dive into practical and impactful New Year’s resolutions tailored for salon owners, staff, and the business as a whole. From upgrading equipment and enhancing customer experiences to improving...

In this episode of Heartland Presents - Let's Talk Tanning, Jessica Stone joins us to share insights from her upcoming class at the VIBE conference on "Bridging the Gap with Retail Sales." Together, we explore the power of impulse buys and why incorporating retail items into your salon can boost both revenue and client satisfaction. From tips on product selection to strategies for displaying and m...

Join Emma from our marketing team as she reads one of our recent blog posts about our new app. You may be surprised to learn the reasons behind it or just how powerful of a tool it can be for your business.

In a crowded market like the tanning industry, how do you make your salon stand out? In this episode of Heartland Presents: Let's Talk Tanning , we're diving deep into the power of a Unique Selling Proposition (USP) and how it can set your business apart. Join us as we break down the key steps to identifying and leveraging what makes your salon special—from exclusive products and personalized serv...

In this episode of Heartland Presents - Let's Talk Tanning, we’re diving into essential sales techniques designed to help new or underperforming salon staff connect with customers and drive sales. From the art of asking open-ended questions that keep conversations flowing to the “power of three” technique that highlights key product benefits, we’re covering all the tools your team needs to succeed...

Diversion is the dirty word no one wants to talk about, until now. Join us for a two-part podcast as we take a deep dive into what diversion is, who it affects, and what is being done to help safeguard your business and your customers.

Diversion is the dirty word no one wants to talk about, until now. Join us for a two-part podcast as we take a deep dive into what diversion is, who it affects, and what is being done to help safeguard your business and your customers.

Unlock the full potential of your sunless tanning business by mastering the art of selling a complete sunless regimen. In this comprehensive webinar, you'll gain valuable insights into enhancing your offerings, maximizing sales, and creating lasting customer satisfaction. Whether you’re new to sunless tanning or looking to elevate your approach, this guide will provide actionable strategies for su...

In this festive episode of Heartland Presents - Let's Talk Tanning, we’re joined by Gina Jaeger of Sun Evolutions to discuss the power of Holiday Limited Edition items and how to effectively market Fall and Holiday products in your salon. Gina shares her expertise on why these seasonal products are a must-have for boosting sales and how to create a sense of urgency that will keep customers com...

In this episode of Heartland Presents - Let's Talk Tanning, we sit down with industry veteran Joe Schuster to dive into the many benefits of attending Heartland Expos. Joe shares his expert advice on what salon owners and their staff should expect to gain from this immersive experience, from networking with industry leaders to discovering the latest trends and products. We’ll discuss how atten...

In this episode of Heartland Presents - Let's Talk Tanning, we’re joined by Megan Edwards from Devoted Creations to discuss the vital role that manufacturer programs play in the success of tanning salons. Megan shares expert insights into how participating in these programs can enhance your profit margins, streamline your marketing efforts, and provide exclusive benefits that set your business...

In this episode of Heartland Presents - Let's Talk Tanning, we explore the transformative power of wellness consultations and how they can be the key to helping your clients achieve their health and beauty goals. Whether it's red light therapy, wellness pod sessions, teeth whitening, or weight loss programs, a thorough consultation is the first step to success. Join us as we dive into the...

In this episode of "Heartland Presents - Let's Talk Tanning," we're joined by tanning bed technician expert Dimitra Theodoridis to share invaluable advice and general information for salon owners. Dimitra takes us behind the scenes of maintaining and optimizing tanning beds, offering tips on everything from routine maintenance to ensuring top-notch safety standards. We'll deb...