Your Marketing Mates

Marketing strategies are a topic we get VERY excited about! Not only does it set the strategic tone for your marketing activity, but it's your secret weapon to refer back to when choosing channels, targeting, messaging, and your offers. The 5 W's of a marketing strategy are: Why - Business goals and objectives, setting the scene. What - What part do you play? What are you going to measure? What bu...

Welcome back to Season 3 of Your Marketing Mates! This season we're doing something a little different and looking at the '10 fundamentals of digital marketing'. Each episode will cover off one skill or knowledge area to develop during your marketing career. In S3E1 we are diving into how you can better understand your customers and why this will benefit your marketing in the long term. **Spoiler...

Hello marketing mates! It's the last episode of S2 (where has the time gone?!) but don't stress, we will be back in a few weeks. We wanted to leave you with some tactical, helpful tips you can use to optimise your campaigns if they're not getting the results you're after. First things first, don't panic. Some of what we cover in this episode includes re-evaluating your campaign goals and objective...

It's that time again and we're pumped to share four new resources (each!) with you all. To be honest, we're surprised we haven't shared some of these gems with you already. Without further adieu, dive on in and let us know what you think of this week's resource roundup… Belle's Resources: Seth Godin's Blog - Seths.blog Go-to Skincare - gotoskincare.com Rachel Corbett Podschool - podschool.com.au C...

May is officially dubbed "strategy season" for those of us in marketing-land, and in the lead up to EOFY there's no better time than the present to revisit your marketing strategy, goals, customer behaviour and success metrics for the next financial year. As we've touched on in our "S1E10 - 4Cs of COVID" episode, the motivators, and behaviour of our customers have changed dramatically in the last...

In this week's episode, we're talking about burnout - what it is, ways to recognise it and our tried and tested techniques to bring a bit more balance back into your day-to-day. Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. If you're feeling overwhelmed, emotionally drained, and unable to keep up with constant demands, these could be som...

Brand Credibility is all about improving your brand's reputation and strengthening the trust you have with your customers. If you're in PR, marketing comms, SEO, or content creation, this week we're sharing two handy (and free!) tools that we use to create credible, timely, topical content: Google Alerts: google.com.au/alerts SourceBottle: sourcebottle.com ... Do you have any other go-to tools to...

In this episode, we're chatting about some simple and effective ways you can prepare for a new role. Whether you're looking for your first marketing job straight out of Uni or wanting to open yourself up to new opportunities, we've got you. For those of you early on in you're career we share practical ways you can showcase your experience to date (Spoiler: LinkedIn is your best job-hunting-wingman...

This week we're back with a resource roundup, each sharing 5 resources that are currently inspiring us both professionally and personally. From finance and career growth to professional role models and fun, relatable Instagram accounts. Belle's resource recommendations: The Barefoot Investor (book & audiobook) She's on the money podcast KIC POD podcast @businesschicks on Instagram The Science of S...

A lot of you have been asking us for advice on marketing tools and tips, particularly around YouTube and video advertising. You ask we listen mates! We recently did a presentation at Orange Digital on YouTube advertising and in this episode, we're breaking down our handy 'WIIN' framework for creating effective YouTube ads: Woo them in the audition Identify your brand in a natural way Involve your...

Welcome back for Part 2! Following on from last week's episode we're talking about other fun ways to optimise your LinkedIn profile, develop your personal brand and grow your professional network. Some of this includes: Adding audio branding to your bio Personalised URLs Sharing your accomplishments in the Featured section Following trending hashtags Writing your bio and headline We're keen to hea...

When we sat down to share our tips on improving and optimising our LinkedIn profiles we had so many juicy pieces of advice that we have broken it into a two-part episode. In Part 1 we're discussing the fundamental parts of your profile that you can start to improve - your name and URL, description, profile photo, and ways to enhance your credibility and awesomeness through skills tests, endorsing,...

Ever felt like you're fooling everyone in the room and one day everyone will figure out you're a total phony?! This is commonly known as 'imposter syndrome' and *spoiler alert* it's something that people experience at all stages of their career (and life)! This week we are diving headfirst into the deep, dark, uncomfortable depths of imposter syndrome and sharing the warning signs and practical ti...

Did you know 75% of searches never go past the first page of Google search results?! This week we are talking about the importance of Search Engine Optimisation and three things you can start doing immediately (yay!) to help improve your SEO strategy: Designing for your website visitors, not yourself Optimising Page Speed - you have 3 seconds to keep people on your site Treating Google as your hom...

With International Women's Day 2021 just around the corner, we're talking all things #ChooseToChallenge. We were fortunate enough to recently attend a Business Chicks event (in person, hooray!) and learn from the incredible former prime minister, and Australia's first female PM, Julia Gillard. As a woman in leadership, Julia has certainly had her fair share of challenges but is choosing to call ou...

Hello, there marketing mates! We're excited to be back for a brand new season of podcasting goodness. We have plenty of exciting topics lined up for you in the coming weeks with a few new surprises. But to kick off S2, we're discussing the whirlwind that has been the start of 2021… Apple has made big changes in the world of data privacy, Google is threatening to leave Australia, Instagram has roll...

The Christmas break is just around the corner (wahooo!) and this week we are sharing the books and pods we'll be diving into over the break. Liz's Xmas books & pods: Women in Leadership by Julia Gillard, Ngozi Okonjo-Iweala      Wish List by Melanie La'Brooy This Is Marketing by Seth Godin           Your CEO Mentor Podcast - Episode 61: Learning to Say No  Belle's holiday hit list: Sapiens: A Brie...

This week we're talking pay rises! Shoutout to the fabulous Women In Digital ladies for sharing your wisdom with us on how to negotiate pay…it's always a bit of an awkward and stressful convo, no matter the stage of your career. Some of the key tips we discuss in this episode are… Knowing when is the right time to ask for a pay adjustment Making sure you're having ongoing conversations and check-i...

Consumer behaviour and the marketing landscape have both changed A LOT since 2019! We recently came across some excellent research on how we should be preparing for 2021… In this episode we dive into the 4 C's of COVID: Cleanliness Contactless Community Compassion Here's the KFC case study we mentioned about how they've temporarily dropped their 'finger licking' slogan: https://bit.ly/3fOrVQc Well...

In Part 1 Liz shared advice she's been discussing with her mentor on managing busyness. This week Belle is sharing the 10 delegation tips she's been discussing recently with her mentor: 1. Delegate early 2. Select the right person 3. Communicate the rationale and benefit 4. Delegate the entire task to one person 5. Set clear goals and expectations 6. Delegate responsibility and authority 7. Provid...

We know life can get pretty busy at times… Liz recently caught up with her mentor to discuss ways to manage busyness while also being available for team members - particularly when in a management position. Next week we will hear from Belle and what she's been chatting with her mentor about.  

We can certainly relate to when your to-do feels like it's constantly growing (not shrinking?!) and you can start to feel a little overwhelmed. There are so many time management tools and techniques out there, so it's all about testing to see what works best for you. Liz is a 'calendar-blocker', whereas Belle loves lists and Monday boards. We'd love to hear what your time management techniques are...

Establishing your online presence and professional tone of voice can feel a little overwhelming when starting out in your career. A good place to begin is by understanding your personal values and what brands you align with. We've included some links to a few free quizzes below to help you identify your values and the brand personalities that you're naturally drawn to. If you haven't already, star...

We're both subscribed to a range of different emails, publications, blogs and podcasts that keep us in the know from a marketing and industry perspective. Here are 8 of our top resources that we'd recommend you check out: The Clik k The Harvard Business Revie w Later (Instagram blog) Kate Too n (SEO) HubSpo t (blog) Marketing Magazin e The Quick y (podcast) Marketing Schoo l (podcast) We'll be sha...

We've combined our top meeting tips for a kick ass meeting - which coincidentally happen to all start with P's. Here are 6 things you can start putting into practice during your next important meeting: 1. Power dressing - wear what makes you feel confident! 2. Power moves - aka "the claw" hand* 3. Position yourself in the middle of the table & break the 'them vs us' meeting mentality 4. Preparatio...