Your Marketing Mates

Hey marketing mates! In this episode, we're talking about productivity and the small rituals that help us actually get things done.  From the morning coffee (or decaf!) that gets us into work mode, to the systems and habits that keep the day on track, we're unpacking our simple productivity hacks that make a big difference. We cover practical strategies like writing your to-do list the day before,...

Hey marketing mates! This episode feels like a warm hug in podcast form. Today we're diving into little treats and nostalgia culture… because let's be honest, the world feels like a lot right now. People are actively craving comfort. Online chatter around nostalgia grew by 18% in 2025. That's over 43 million conversations (Brandwatch, 2025)! And while big indulgences might be off the table, "littl...

Happy New Year, marketing mates! It's been a hot minute since we've been on the pod, but we are (finally) back and ready to share our word of the year and what's been happening. Staying true to tradition, we haven't shared our WOTY ahead of time, so grab a coffee and join us for a chat. Plot twist: Belle's word changed mid-episode… tune in to find out more.  If we're not already friends on socials...

Hey there marketing mates! We're back with a long-overdue Resource Roundup, so we're making up for lost time with a jam-packed episode full of our latest faves. We're talking everything from chunky brand strategy books to quick-hit productivity hacks, creative inspo, AI deep dives, and even in-person networking walks (yes, actual fresh air!). As always, we didn't swap notes beforehand, so you're g...

In this episode, we're unpacking a tool that can take your mentorship conversations from "nice chat" to "game-changing": the GROW model. Whether you're formally mentoring someone or just the go-to person for career advice in your team, the GROW framework is a simple but powerful way to guide your chats and actually help people make progress. Here's the quick version: Goal – What are they trying to...

In this episode, we're diving into a topic that we think more leaders and people managers should know about: stay interviews. You've probably heard of exit interviews - those conversations you have when someone has already decided to leave. The problem? By then, it's too late to change anything. Stay interviews flip that script. What is a Stay Interview? A stay interview is a proactive conversatio...

Welcome back, Marketing Mates! In S7E1, we hinted at some incredible guests this season, and we're thrilled to kick things off with our friend, industry mentor, and all-around marketing powerhouse, Ashton Tuckerman. With over a decade of industry experience, Ashton's career has spanned everything from content, brand, social media, PR and more. With an impressive amount of experience in the startup...

Hello Marketing Mates! It's great to be back.  We were a little MIA in 2024 with some exciting professional and personal milestones and life events, but we are back for another season (Season 7 - can you believe it!) and spicing up our content a little this year.  After taking a look at our analytics and hearing your feedback we have some very exciting episodes in the pipeline, as well as some con...

Emails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management. In this episode, we are spilling the tea on our 10 tips for writing better emails – from emojis to weasel words and the use of punctuation. Are there any email dos and don'ts that are top of your list? Please let us know on socials… In...

Mates, we're back! It's been a hot minute between episodes because life has been all kinds of busy, but we're here and happy to be back in your ears. This week we're channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you...

For those of you that have been tuning in for a while, you'll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead. Culture Amp - Culture First podcast Women In Digital Membership   Marketing Millennials - Socials, podcast, and newsletter Cat Matson podcas t - "Speaking with Confidence" The Panic Years by Nell Frizzell (book) Brianna Joh...

This week we had the absolute pleasure of sitting down with Linh Diep , two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being! For those of you that aren't familiar with Assisterhood , it's a mentorship program for up-and-coming talent in creative industries. Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW...

As we enter the new work week, you're likely sitting down with a cuppa and starting to plan out the next few days. Guesses are you're feeling one of two things - energised and ready for the week ahead, or a sense of overwhelm and decision paralysis. If you're in Group B, our old friend "Procrastination" is likely to rear its ugly head. But don't fret, the Pomodoro Technique is here to get you back...

Put simply, readability determines how easy or difficult it is to understand a piece of text. When you consider how much copy a marketer writes in a day, whether that's social posts, emails, blogs, or website copy, readability is pretty darn important. The tools we explore in this episode include: Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Readin...

Although the title of this episode is pretty bold, we've got something a little different and fun in store for you this week… We've compiled our top 10 ten list of things that are triggering (and incredibly relatable) in the workplace. If you've got something that hasn't made our list, please share your corporate pain with us. You can connect with us on socials: Instagram - @yourmarketingmates Lin...

It's still relatively early in the new year (although March is creeping up incredibly quickly!), which means it's the perfect time for you to undertake a little personal brand audit. Did you have a Myspace when you were younger (gah, cringe)? Or maybe you're like Belle and have had sporadic Twitter phases on and off for the last 10+ years… In this ep, Liz steps us through 5 simple ways we can do a...

Chances are you've heard about ChatGPT by now…the OpenAI chatbot that is taking the internet by storm! As a marketer you're likely on one of 2 teams: Oh no, it's happening, robots are here to take my job. The answer to my writer's block prayers have been answered.  In this episode, Belle shares some ways that she has been using it as an ideation prompt…   What's your stance on ChatGPT? Connect wit...

Welcome back, marketing mates! Oh we've missed you, and it's delightful to be back in your regular podcast schedule.  We're kicking off 2023 (and Season 6!), sharing our word of the year, and reflecting on whether we achieved our 2022 intentions (see S4E5).  For those of you new to the Your Marketing Mates community, welcome - we are excited to have you here! In this episode, we also share a whirl...

Welcome to the final episode of Season 5 AND 2022 marketing mates! What better way to round out the year than with one of our favourite types of episodes…a resource roundup! If you're a book lover that's looking for some quality reading over the holidays, we've got some goodies for you! Liz's resources: Stocksy - stock photography website I Didn't Do That Thing Today by Madeleine Dore (Book) Radic...

You've probably heard the term "emotional intelligence" and you may be wondering what this means and why it's helpful in the workplace (and life in general)!   In Jamilla Rizvi's book 'Not Just Lucky,' she gives a great breakdown: "In basic terms, having emotional intelligence means you're able to recognise and manage not only your own emotions but the emotions of others. "   This week we discuss...

Welcome back, marketing mates! It's the time of year when there are events happening left, right and centre - industry awards, Christmas parties, social meetups…  If you're looking to expand your professional network (and get a head start on 2023), in this week's ep we share 5 networking hacks to keep up your sleeve: Attend industry events  Connect with businesses or brands you love Lean on your f...

If you're yet to adopt the new social media kid on the block, this week we give a rundown of the BeReal social media app - what it is, who is using it and how brands are embracing it as a marketing channel. It's nice to (finally) see an authentic, unfiltered, ad-free social app but only time will tell whether it will stick around. Meta and TikTok are already creating similar in-app functionality t...

It's that time again! Resource Roundup o'clock. If you're looking for some new books, this episode is certainly for you… Liz's resource recommendations: I Know How She Does It by Laura Vanderkam (book) Meltwater (media monitoring) The Diary Of A CEO with Steven Bartlett (podcast) Pretty Little Marketer (online community for social marketing)   Belle's resource recommendations: Miro (collaboration...

Raise your hand if you've ever felt guilty about not completing your ever-growing to-do list...  Same friend, same. This week we're discussing a fabulous article from the Harvard Business Review - " You're Never Going to Be "Caught Up" at Work. Stop Feeling Guilty About It." Shame and guilt can have two very different (and often negative) impacts on how you approach your to-do list, so we're shari...

Competitive analysis is all about assessing the strengths and weaknesses of your current and potential competitors. This allows you to identify strategic opportunities and threats... yes, your marketing senses are probably tingling: a SWOT analysis does play a part in this process. In this episode, Liz steps us through the 4 stages of what she fondly calls "strategic stalking" aka competitor analy...