Your Marketing Mates

More often than not strategic planning is put in the "too hard basket", but it's essential that you carve the time out of your business-as-usual (BAU) routine to set the long-term vision for your business. Spoiler: it also helps to make your short-term more effective and efficient! In this week's episode, Belle shares the steps she's gone through to shape the H2 goals with her team: Identify the p...

Being in marketing, we have all experienced that dreaded "oops" moment after we've hit send on an important email - forgetting to link an attachment, typos in the subject line, broken links, sending to the wrong email segment…we could go on. After you've taken a big breath and identified the mistakes in your campaign, the first step is determining whether it needs a response - w ill you send a fol...

Welcome back, marketing mates! We're back from our break and kicking off Season 5 with all the social media updates that have been rolling out over the last little while. This episode is a great way to quickly get up to speed and impress Gen Z in your next team meeting. ;) We truly have jam-packed this ep! Tune in to hear more about… Instagram: Reel updates Grid pinning Get a Quote button LinkedIn...

Hey mates! Welcome to the final episode of Season 4. We're wrapping the season with one of our favourite types of episodes and each sharing four marketing resources that we're loving right now.   Belle's resources: Adam Mosseri - Head of Instagram (IGTV) @mosseri Answerthepublic.com   - social listening for content Trello - project management tool Notion - project management and note-taking softwa...

We're delighted to share our second episode in the "Chats with our mates" series. We had the pleasure of chatting with Brooke Dobbie, a Gold Coast based creative who has successfully established her freelance career and lifestyle. If you're exploring the possibility of going out on your own or starting a side hustle, this episode is for you. We discuss: How to tap into your professional network Fi...

Imagine telling yourself 3 years ago that someday in the near future you'd be using QR codes on a daily basis! We certainly never would have believed it… QR (quick response) codes are now considered one of the most effective tools for personalising your marketing campaigns and user experience thanks to their 'trackability' and easy implementation. Here are a couple of free QR code generators you c...

The digital marketing world moves incredibly fast! New channels and marketing trends are popping up every couple of months, consumer needs and expectations have shifted dramatically, and we are definitely not out of the woods when it comes to changes with data and privacy. In this episode we're chatting about 5 major trends that we're seeing in the marketing industry: Consumers being in control Sh...

We know it sounds controversial, but did you know you're allowed to have more than one mentor?! Yes, really. Having multiple mentors allows you to tap into their skills and experience for different problems. In this episode, we discuss mentor mapping,   how to approach a prospective mentor, and the 6 different types you mentors you should have in your life: Work Wife / Best Work Friend The Pusher...

Influencer marketing is all about leveraging an individual with a community or following to share their recommendations about your brand or product. Before you rush out and find the nearest influencer, make sure you're thinking strategically and ensuring this person will speak to the right audience for your brand. You need to be able to measure the results at the end of the day! In this ep, Belle...

If you've got broad knowledge and skills across a range of marketing tactics, with in-depth knowledge in a couple of areas, chances are you're a T-Shaped Marketer! In our opinion being a T-Shaped Marketer is incredibly valuable. Particularly if you're wanting to move into management or a strategic leadership position one day. It's also a great way to ensure you're future-proofing your awesome skil...

This week we're sharing a simple and super effective productivity hack to help you be your best self this year! If you lead a marketing team, or just want to improve your efficiency and workflow, listen up. The Ivy Lee method is a 100-year-old strategy for helping people become more productive at work. In this episode Liz is breaking down the 4 step productivity hack, so grab a pen and get ready t...

Welcome to 2022 marketing mates! Instead of setting a New Year's resolution, this year we've each adopted a 'Word of the Year'. In our opinion, this is a kinder, more wholesome way to approach 2022 and set the tone for our personal goals.  We're not sharing any spoilers. You'll have to tune in to hear what they are...  If you've also chosen a word for the year, please head on over to our social ch...

Ho, ho, how are you marketing mates? To wrap up the year, we're gifting you with a Resource Roundup: Christmas Edition! Belle's resources: Oh My Digital - emails and social content LinkedIn Marketing Labs (free!) Webflow  FigJam collaboration software (Figma) Liz's resources: verygoodcopy.com #careerhackwithkoon Future Fit by Andrea Clarke (book) Assistercast podcast by Assisterhood We're taking a...

You've probably heard the term Personal Brand before and you're likely in one of two groups. 1) What the heck is that? or 2) Oh yeah, I've been meaning to do something about that… Well buckle up mates, we're breaking down the 5Cs of personal branding and sharing the reason's why it helps to build your credibility and reputation within the workplace and wider industry: Confidence Curiosity Credibil...

We'll be the first to admit that we regret not applying for awards earlier in our careers. But...it's never too late, and we're here to tell you why you should consider applying for awards next year.  Some hot awards tips straight off the press: Be prepared. Look at past categories to see what you could be eligible for and keep them in mind during the year. Know application cut-off dates in advanc...

Hi there mates, we're back (and we missed you)! 🎉 To kick off Season 4 we're celebrating the first birthday of Your Marketing Mates! Grab a cupcake, a glass of bubbles, or a cup of coffee and take a trip down memory lane with us. This week we're sharing our favourite parts of the last year, our challenges, and hot tips for those of you who are thinking about starting your very own podcast. Thank...

Often as marketers, we can get caught up in the tactics and the numbers and forget the bigger picture. In this episode, we're chatting about the importance of building relationships with your key stakeholders (managers, executives, clients, and so on) and ways you can demonstrate your value within the workplace. In summary, these are our 5 tips: Look for opportunities to connect and build relation...

Welcome to another episode marketing mates! This week we're talking money and how to talk the "finance talk" to your CFO, accountant, or sales team. Often things can get a bit lost in translation between marketing acronyms and financial terms, but it's important to clearly demonstrate the value you're bringing through your marketing activity, with the budget you've been allocated. Hot tip: you alw...

The word "data" can sound a little scary. So let's start with the fundamentals. As a marketer, Google Analytics is an excellent tool and source of data to inform your strategies, personas, and website user journeys. In this episode, Belle is grilling Liz about the 4 fundamentals of Google Analytics data: Audience - overview of your website traffic and demographic insights Acquisition - how are peo...

Let's talk about sales! Regardless of whether you're doing in-house marketing or marketing for clients, at some point, you're going to work with salespeople to track and generate leads from your marketing activity. Salespeople also have so much insight about your customers that you can leverage - making them the perfect marketing wingman. In this episode we discuss a helpful sales framework known...

This week we're talking about one of our favourite topics - content marketing! This marketing technique is all about creating and sharing valuable and relevant content pieces to attract your audience. As Belle puts it in this episode - "Content is basically whatever you share to your channels" and can include everything from blogs and written content to videos and social media posts. We've broken...

Drum roll, please! Welcome to the first episode of the "Chats with our mates" series, where we sit down with industry experts to hear about their specialist skills, career journeys and of course, extract as many gems of wisdom as we can. In this episode, we're chatting with our friend, mentor, and copywriting expert, Malcolm Auld. Mal has experience running multinational agencies, marketing depart...

Last week we left you in a bit of suspense…but, the wait is over! Part 2 of our social media episode is ready for you to dive into. In our last episode, we spoke about social channel demographics and data (LOTS of data!). This week we are discussing the difference between paid and organic social content - and how you can integrate boosted posts. There are also 5 Core Pillars of Social Media Market...

Following on from last week's channel strategy episode, we wanted to cover off social media marketing as its own topic. Can you believe there are 40+ social media channels (and counting?!)… We had a lot to say on this topic - from running through the long list of social channels to discussing demographic insights for each platform. It's important to stay up to date with where your users are and wh...

When it's time to craft a channel strategy it's not uncommon to feel a little unsure about where to start. Do you start a TikTok? All the cool kids are doing it… what about Instagram Reels? Should you create a LinkedIn, or maybe a Pinterest account…!? Take a breath. In this episode, we're diving into the thinking behind channel strategies and tips for choosing the most suitable platforms for your...