Your Marketing Mates

The start of a new month only means one thing - it's time to report on your marketing results. In this episode we each share our tracking tool BFFs when it comes to simplifying your reporting and informing your strategy for the next month. Here are the links to our two must have tracking tools: Google Campaign URL Builder - UTM tracking links Google Tag Manager - Your one stop shop for tracking co...

This week we have some exciting updates to share with you in the world of Facebook and community management. For those of you in Social Media marketing roles, the removal of the 20% text rule for Facebook ads is a bit of a game changer...is it a good or bad thing? Only time will tell. Mumbrella also recently announced their new comment moderation policy which got us thinking about how we should be...

In our first episode we take a trip down memory lane and discuss how we've ended up in our current roles - what we studied, where our specialist marketing skills have developed and how our current roles in leadership have continued to develop our T-shaped marketing skills. We also touch on why we've both gone down the generalist marketing route, as opposed to becoming specialists. … What's a T-sha...

Meet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. Every week we'll be having a casual chat about life in marketing and leadership. Feel free to grab a coffee, or a wine, and settle in for a chat with your mates.