Your Intended Message

We don't buy brands for what they do. We buy for what they mean to us. Michael Solomon examines what influences why we buy. Attributes vs. Benefits Rational vs. Irrational What vs. Why How to market during a crisis? What needs to stay the same? What needs to change? What stories do brands need to convey? What roles do relationships play? How do you address markets of one? The New Chameleons Consum...

Thought Leadership. How might you recognize it? Denise Brosseau address these questions about Thought Leadership. Are you ready to be a Thought Leader? What does it take to be a Thought Leader? What's the difference between a Leader and a Thought Leader? What qualities and tools does a Thought Leader need? How does Thought Leadership play into career insurance? Denise Brosseau on Thought Leadershi...

Workplace communication. How well is your workplace communicating? Let's explore challenges and best practices.  How can you manage hybrid teams - with people both working at home and in the office? How important is confidence to effective communication in the workplace? Are you really listening to the intended and unintended messages that you and others send? How might you inject some fun into a...

How does Digital Strategy fit with Thought Leadership? Randall Craig addresses these questions and more... How might you recognize thought leadership? What's the difference between thought leadership and expertise? What are the 10 tests to measure the degree of thought leadership? Learn more about Randall Craig and his services to support your digital strategy at his website  https://www.randallcr...

If you want to tell better stories then learn from the meca of story telling - Hollywood. Michael Hauge is a renowned Hollywood script consultant and story expert. He helps Hollywood tell more powerful stories. Imagine how you might use your stories to be more persuasive. In this interview he illustrates his six step to story success. You can use this simple process to craft your stories for your...

What do Big Ass fans, siblings fighting over estates and middle aged woman shopping for condos have in common? Hint: They represent targeted niches. Listen in to learn more about targeting a niche market and why you might want to polarize people. Who is Tsufit and how has her career journey from rising star litigator to singer,  actress, comedienne, entrepreneur, author, consultant, speaker and co...

Diversity and Inclusion What do they mean? How are they related? What is the goal? What are the benefits? What are challenges? How can you help create a more diverse, inclusive and productive culture within your organization?  Simma Lieberman boldly points out that she is white, female, Jewish, a Baby Boomer, lesbian and from the Bronx. If you see her as one of those labels, then you've relegated...

The Power of Laughter - The Language of Business Scott Bloom use's humor to Emcee virtual corporate events. That role might be described as the "palette cleanser" between speakers. As both an Emcee and keynote speaker he uses the language of business to help audiences laugh at his antics and find the humor in themselves.  He reveals insights about the challenges and adapting to delivering humor vi...

Imagine a Jerk Free Workplace What does that mean? How might you achieve that in your workplace? How might humor help? Are you willing to laugh at yourself? What's the role of the office clown? Michael Kerr, addresses the role of humor, the danger of humor and the best humor medicine for a sick workplace. You might disagree but you will laugh. Ha, ha ha. If those words are missing from your workpl...

Companies hire Patricia Fripp to increase sales by perfecting their important conversations and presentations. In this conversation with Patricia Fripp, (her second appearance on Your Intended Message) we explore... If you sound the same as everybody else, you have no advantage. Key words you must include in your sales presentations Common message-destroying words to avoid The importance of specif...

World Champion of Public Speaking, Ed Tate helps you deliver High Stakes Presentations People claim that the number one fear is public speaking. Ed Tate counters that claim by pointing out that the number one fear is public embarrassment. He should know because he was a stutterer who feared that other children would make fun of him. What was his path from childhood embarrassment to World Champion...

Influence and Persuasion: How to deal with controversy and conflict Shelle Rose Charvet addresses these questions and challenges: How should you respond? How can you take the discussion to a higher viewpoint? How might you disagree without being combative? When and how can you use humor to disarm the attacker? Words that leaders can use to more the conversation forward. When is feeling angry and h...

Customer experience. How important is that to you - for your customers? What are you doing to enhance the experience for your customers? Are you sure you are building trust? Jeff Mowatt, reveals insights from the customer perspective. Perhaps you meant well, but did your words convey the intended message? What might you say instead? How might smarter word choices build more trust with your custome...

Why might you write a book? To safe guard your legacy A How to book - or marketing document A memoir for your family and friends Helen Wilkie is The Executives Book Coach. She helps executives write their book, faster, smarter and more effectively. If you've every thought about writing a book, listen to this interview with Helen Wilkie. If you don't plan to write a book, listen to discover the obs...

Direct marketing reaches both emotion and logic and calls upon both art and science. Brian Kurtz, a serial direct marketer offers marketing insights from the lessons of direct mail marketing that can help you become a better email or online marketer. Insights from this Conversation with Brian Kurtz When you have to pay for printing and postage you learn the lessons of direct marketing quickly - or...

How do you measure the success of your communication? Are you evaluating more than simple analytics? How might you review the quality of your messaging? How well are you addressing the trust challenge? Jordan Berman, Vice President Global Corporate Affairs reveals lessons about staying connected with your workforce around the world - in normal times and especially during a pandemic. Jordan Berman...

Communication challenges for charities and non-profits Who are the distinct audiences for a charity? What's the nuances to consider when communicating? What're the similarities among the distinct audiences? What are the results of negative versus positive messaging? What are the challenges of coordinating a national message in two languages? Yves Savoie reveals the perspective of communication fro...

How to get more referral business? The importance of following a referral system Why should you ask for referrals? Who should you ask for referrals? How can you ask for referrals without appearing or feeling desperate? These are some of the questions that Joanne Black addresses in this interview. There's a reason why her website is called No More Cold Calling   She points out that it's simple but...

Did you know that you can become a better negotiator by learning the principles and practising the skills? Derek Arden offers negotiating insights and simple tips from his international bestselling book, Win Win. Discover why it's critical to have a "Walk away position". How does the 80/20 rule apply to the negotiation period? Learn how to use the power of the flinch. Why should you take advantage...

How to find, create and deliver that phrase that pays - so you are unforgettable. How to stand out in a crowd, Use words to your advantage in a creative and memorable way. Ensure that people remember, relate to and act upon your words. Imagine that. Sam Horn is back for this second interview She demonstrates the power of your words when you select them wisely and deliver them profoundly. Sam Horn...

Gamification. How might you use games to connect with your team, audience and marketplace?  Are you engaging? Are you connecting? Are you building rapport? Are you encouraging people to have fun? Gamification might be an effective way to accomplish that. Imagine how people might feel about you and your message when you help them feel better about the process. Rob Ferre, is a specialist in creating...

How can you grab attention? How can you stir interest? What might you do to get people to listen to you? Anders Boulanger is an expert at that. He’s been performing since age five. He’s earned his chops delivering Walk Around Magic. He’s attracted attention to boring tradeshow booths. He knows what works if you what to capture attention and have people participate more. Many people are Unaware of...

Susan RoAne is known as the Mingling Maven. Forbes.com called her the Networking Guru. Sir Richard Branson quoted her for his top ten list. Susan conveys networking tips and advice with the combination of Chicago style in-your-face attitude, California optimism and grandmotherly practicality. What does Susan RoAne say about networking? Networking is mandatory. Networking is the key to visibility....

How to deliver your 60-second introduction. How to make your elevator speech not feel like a pitch. How to have them at hello. How to build rapport with the people you meet and become more memorable. How to turn the vague into the visible. These are the gems that Sam Horn reveals in this discussion. Sam Horn is the author of Tongue Fu, POP! Stand Out in Any Crowd and Got Your Attention. She was th...

Manage your executive career. Write a better executive resume. Prepare for the executive job interview. What might an ex-Scotland Yard terrorist squad member teach you about taking control of your executive career? What are you selling and how best to sell yourself? That's what you'll learn from Martin Buckland in this interview. Your intended message and delivered message is critical to your care...