Your Intended Message

Influence and Persuasion: How to deal with controversy and conflict Shelle Rose Charvet addresses these questions and challenges: How should you respond? How can you take the discussion to a higher viewpoint? How might you disagree without being combative? When and how can you use humor to disarm the attacker? Words that leaders can use to more the conversation forward. When is feeling angry and h...

Customer experience. How important is that to you - for your customers? What are you doing to enhance the experience for your customers? Are you sure you are building trust? Jeff Mowatt, reveals insights from the customer perspective. Perhaps you meant well, but did your words convey the intended message? What might you say instead? How might smarter word choices build more trust with your custome...

Why might you write a book? To safe guard your legacy A How to book - or marketing document A memoir for your family and friends Helen Wilkie is The Executives Book Coach. She helps executives write their book, faster, smarter and more effectively. If you've every thought about writing a book, listen to this interview with Helen Wilkie. If you don't plan to write a book, listen to discover the obs...

Direct marketing reaches both emotion and logic and calls upon both art and science. Brian Kurtz, a serial direct marketer offers marketing insights from the lessons of direct mail marketing that can help you become a better email or online marketer. Insights from this Conversation with Brian Kurtz When you have to pay for printing and postage you learn the lessons of direct marketing quickly - or...

How do you measure the success of your communication? Are you evaluating more than simple analytics? How might you review the quality of your messaging? How well are you addressing the trust challenge? Jordan Berman, Vice President Global Corporate Affairs reveals lessons about staying connected with your workforce around the world - in normal times and especially during a pandemic. Jordan Berman...

Communication challenges for charities and non-profits Who are the distinct audiences for a charity? What's the nuances to consider when communicating? What're the similarities among the distinct audiences? What are the results of negative versus positive messaging? What are the challenges of coordinating a national message in two languages? Yves Savoie reveals the perspective of communication fro...

How to get more referral business? The importance of following a referral system Why should you ask for referrals? Who should you ask for referrals? How can you ask for referrals without appearing or feeling desperate? These are some of the questions that Joanne Black addresses in this interview. There's a reason why her website is called No More Cold Calling   She points out that it's simple but...

Did you know that you can become a better negotiator by learning the principles and practising the skills? Derek Arden offers negotiating insights and simple tips from his international bestselling book, Win Win. Discover why it's critical to have a "Walk away position". How does the 80/20 rule apply to the negotiation period? Learn how to use the power of the flinch. Why should you take advantage...

How to find, create and deliver that phrase that pays - so you are unforgettable. How to stand out in a crowd, Use words to your advantage in a creative and memorable way. Ensure that people remember, relate to and act upon your words. Imagine that. Sam Horn is back for this second interview She demonstrates the power of your words when you select them wisely and deliver them profoundly. Sam Horn...

Gamification. How might you use games to connect with your team, audience and marketplace?  Are you engaging? Are you connecting? Are you building rapport? Are you encouraging people to have fun? Gamification might be an effective way to accomplish that. Imagine how people might feel about you and your message when you help them feel better about the process. Rob Ferre, is a specialist in creating...

How can you grab attention? How can you stir interest? What might you do to get people to listen to you? Anders Boulanger is an expert at that. He’s been performing since age five. He’s earned his chops delivering Walk Around Magic. He’s attracted attention to boring tradeshow booths. He knows what works if you what to capture attention and have people participate more. Many people are Unaware of...

Susan RoAne is known as the Mingling Maven. Forbes.com called her the Networking Guru. Sir Richard Branson quoted her for his top ten list. Susan conveys networking tips and advice with the combination of Chicago style in-your-face attitude, California optimism and grandmotherly practicality. What does Susan RoAne say about networking? Networking is mandatory. Networking is the key to visibility....

How to deliver your 60-second introduction. How to make your elevator speech not feel like a pitch. How to have them at hello. How to build rapport with the people you meet and become more memorable. How to turn the vague into the visible. These are the gems that Sam Horn reveals in this discussion. Sam Horn is the author of Tongue Fu, POP! Stand Out in Any Crowd and Got Your Attention. She was th...

Manage your executive career. Write a better executive resume. Prepare for the executive job interview. What might an ex-Scotland Yard terrorist squad member teach you about taking control of your executive career? What are you selling and how best to sell yourself? That's what you'll learn from Martin Buckland in this interview. Your intended message and delivered message is critical to your care...

Jason Hewlett is a big stage performer who received a lucrative offer to headline a show in Las Vegas - and he turned it down??? Why did he do that and how does the Vegas establishment react when you say no? Although Jason is a performer - dancer, singer, impressionist - in this conversation we explore the power of self talk. What's the difference between a goal and a promise? How can writing a jo...

At the age of 10, Jeff started entertaining his grandparents in the kitchen. Years later, he headlined a show at a casino on the Las Vegas strip - for ten years. What did he learn about engaging the audience? What did he discover about clarifying the intended message? How did he apply his lessons to help children? That's what you'll hear on this interview with Jeff Civillico on Your Intended Messa...

What role does persistence play in being an effective communicator? The importance of results, benefits, and outcomes [00:00:00] Jeff emphasizes that decision makers are driven by the results, benefits, and outcomes that can be delivered to them. Introduction of Jeff Blackman [00:00:38] George introduces Jeff Blackman as a speaker, author, success coach, and lawyer, and mentions some interesting f...

Have you ever wondered if the words you were using were helping you or hurting you? If so, listen to this interview with Shelle Rose Charvet - author of the best selling book - Words that Change Minds. In this interview we examine and decode how the words influence decisions and more importantly - how listening to the words that your clients, staff and family use indicate how best to communicate w...

Put your audience into your story so they experience it. New York Times Bestselling author and Olympic athlete, Vince Poscente discusses the challenges of leadership communication, conscious versus subconscious conflict and drawing the audience into your stories. Imagine the insights you can gain from listening to this interview with Vince Poscente.  Who is Vince and how might he help you?  Learn...