Your Intended Message

"Your Intended Message is Your Intended Story" Effective marketing is based on telling powerful stories. You can create powerful stories when based on lessons from history. Jason Voiovich Is a marketer and story teller who studies the lessons of history.   Insights from this conversation History doesn't repeat itself but it does rhyme. Gain a competitive story telling edge from history lessons Sto...

Enhance your Business Message with story telling How might you use stories more easily and effectively in you business messages. That might be in a team meeting, a sales presentation, or a leadership presentation. Mark Brown is the 1995 Toastmasters World Champion of Public Speaking He conveyed powerful stories in that presentation. He continues to help speakers, presenters and leaders deliver mor...

Marketing can be ethical. Lisa Barry explores the use of Mission Led Content.  When you market with honesty, transparency and integrity - you attract your ideal customers that reflect your values. They are easier to serve and you feel better about helping them. There's no need to SPAM, lie or be manipulative to attract business. Produce marketing messages that reveal your values to attract the rig...

What is your personal brand? How do you know? How can you define it? Lesley Everett, author of Walking Tall, reveals insights about personal branding that you might want to know now. Personal Brand Why might that be important to your success? What do people say when you leave the room? How can you take more control of your personal brand? Why is it critical to be consistent and authentic? Why do y...

Recruiting, Retaining and Enumeration - the keys to building and sustaining a strong team Brett Halliday discusses his experience in growing his career and building a national retail organization from 12 to 86 locations. What are the keys to building a strong national retail organization? How best to address the typical retail challenges of high turnover and low pay? (Do you think the two might be...

Leader Humility - Feeling and displaying a deep regard for others' dignity When you are the leader, the team is observing and judging you. These three silent questions come to mind. Who are you? Where are we going? Do you see me? The six behaviors of a leader with humility: Balanced ego Robust integrity Compelling vision Ethical strategies Generous inclusion Helping people develop   Marilyn Gist i...

What can we learn from nature to improve our communication skills? Nature communicates effectively across species and yet we humans seem to have lost some of that natural understanding. What might an immersion in the African wildlife teach us about effective communication skills? Hugh Coppen leads safaris into the African wildlife of Zimbabwe.   See the gallery of fabulous photos here https://www....

What are the three big money conversations with your family? Robert Gignac points out the importance of these conversations, the pitfalls and offers advice on how to approach them and the people. The three family money conversations are: Parent to young child to set life lessons Partner to partner - especially early in the relationship Adult child to elderly parent about safety and security What m...

What can flying a F-18 fighter from the deck of a carrier teach you about building a better business? Ed Rush reveals the challenges, fears, lessons and nuances of flying faster than the speed of sound - and how he translates those into building blocks for a healthy business. What is it important to fail fast and move on? What looks smooth is an illusion. What are the three stages of screwing up?...

Lee Kitchen aka the Magical Dude is also called; Innovation Catalyst, Design Thinking Trainer and Culture-Change Agent What is the process to innovation and creative problem solving? What is design thinking and how to apply it? How to cultivate fresh thinking? Why is empathy important to this process of change? We explore the process and nuances of innovation, creative problem solving and design t...

How to communicate with your board of directors. George O'Neill examines communication with, from and within a board. What are the roles and responsibilities of the CEO, board chair and board members? As CEO, how might you establish a positive working relationship with your board? What information does the board need? What challenges might a CEO encounter and how best to address them? How might th...

No Sweat Public Speaking and No Sweat Elevator Speech - tips from Fred Miller In this fun and engaging conversation we explore how to approach the networking question, "So what do you do?" We highlight communication and presentation challenges and your choices to convey your message effectively. Better communications skills can make the difference between receiving more recognition and opportuniti...

What can public speakers learn from music? What key principles of music would help you deliver a superior speech? John Watkis is a professional public speaker, singer, musician and Lion King performer. What lessons does he offer to  make your presentation, speech or talk more effective?  You don't need to be a singer or musician to learn from these principles and techniques to improve your present...

When was the last time you examined or edited your bio? Nancy Juetten offers a refreshing perspective and valuable insights about the importance of a well written biography, (bio). Consider these relevant questions: What does your bio (really) say about you? What is the purpose of your bio? How do you know if it's working? What are red flags that you want to avoid? Where might you publish your bio...

The New Normal involves Serious Change Are we simply moving from chaos to new chaos? Why will the new normal not really be normal? Why so we often resist change? How can we manage the change more effectively? What steps can we take to ease the friction of change? What messages must leaders be sending? Peter de Jager, is a specialist and speaker on Change Management with 35 years of international e...

Creating Personal Presence with Dianna Booher It might be difficult to describe, yet you probably recognize it when you see it. You also know when its missing. This thing we call presence is more important to our success in our career and as a leader. Dianna Booher describes four buckets that compose leadership presence. 1. How you appear (sets first impressions) 2. How you speak - voice, word cho...

What's the most common challenge with public speaking? What's the biggest challenge with speaking on camera? The answer to both questions is the same - it's the discomfort, anxiety and feeling inadequate. What might you do to feel more comfortable and more confident when speaking - especially on camera? That's the question that this podcast conversation will address with author, Elsewine Reitveld,...

How Painful are your Meetings. Want to make them more productive and less tiring? In this discussion with Caterina Kostoula, she reveals practical insights and ideas to: Avoid the common mistakes of painful meetings How to better clarify the purpose of your meeting Why you need to identify the different types of meetings Invite the right people to meetings Understand the danger of too many attende...

Trust, the foundation of every business or personal relationship Yoram Solomon explores the... 8 Laws of Trust 6 Components of trustworthiness Impact of clear communication Role of constructive disagreement Responsibilities of the leader and the team Impact on buying decisions How might we establish and nurture trust? How do we tend to measure trustworthiness? How might our words and body language...

Is your business wasting time & money on social media? Randall Craig explores the value, risk and role of social media in your marketing campaign. Maybe your business should NOT be on social media! We explore these questions and issues: How much can you trust social media? Are you clear on the trust and privacy violations? Are you transparent and honest with your clients?   Randall Craig is one of...

Automated Marketing, Chatter Robots, AI, Chat Bots What's that all about and why might you consider those marketing tools? What should you be aware of when setting them up? What happens when bots go wrong? James Burchill works best in the intersection between marketing and technology. You might say that he brings a human side to automation.  In this conversation - without bots or AI - we have a hu...

The 7 Essential Stories that Charismatic Leaders Tell Kurian Tharakan offers insights from his book. Before we examine the 7 stories, we first visited the 7 Pillars of Culture because the stories are determined by the culture. What are the 7 Pillars of Culture and why are they significant for an organization and the resulting stories? Listen in to learn those answers. What are the connections betw...

Why is Emotional Intelligence a critical leadership quality? Irvine Nugent offers his insights on emotional intelligence including... How to be more self aware Tools to manage emotions and hence behavior How to recognize emotional intelligence in others Managing relationships In this interview we explore... Appreciating the gift of anger What might be your trigger print? How can you use the 7-seco...

Stories are about people. Make your story a metaphor for your listener's story. Advice from Dave Bricker, story teller, ocean sailor blender of both experiences for his audiences and clients. Dave Bricker is a story teller. He tells and performs stories to deliver his messages to audiences. He helps presenters and speakers prepare and deliver their stories for impact. Stories move people from conf...

Chief Recognition Officer - who holds that responsibility on your team? Sarah McVanel is known as Canada's Recognition Expert How important is it to be recognized? Why should you recognized your team? What happens when people don't feel recognized? What does it mean recognize a person? What behaviours do you want to recognize? How can you recognize your team more consistently? Learn more about Sar...