WTF Gym Talk

If you're opening your first location, or hoping to capitalize on your current success with additional locations - this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell...

Can we normalize sucking? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious...

Jay Siano is a New York-based entrepreneur, commercial real estate and wellness executive who has been instrumental in advising and scaling some of the most successful brands in the world (Chipotle, Starbucks, Orangetheory Fitness, Massage Envy, European Wax Center to name a few). Jay and I have a conversation about the fitness industry, CRE, his experience working with national brands and more. w...

I know you designed a proprietary workout, choreographed sequences, methodology, blah blah blah.... But guess what? It's all up for grabs. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity,...

To find the true problem within the business, you need to change how you view the problem. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit...

One of the recent problems I was tasked to solve by a client was to help them recreate their personal training pricing model. Need help with something business-related in your gym? Head over to www.wtfgymtalk.com —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… I...

A high-end, semi-private training client of mine has tasked me with helping them restructure their pricing model. They're considering using "decoy pricing", which I'm a huge fan of, typically. But in this particular case, I'm advising against it. Want help solving business problems in your gym? www.wtfgymtalk.com —--------------------------------------------------------------...

This message is brought to you by The Gym Real Estate Company. There's a fine line between having an increase in brand presence with multiple locations and cannibalizing them. Need help with location selection, leasing or buying a building? Head over to www.gymrealestate.co to book a free Discovery Call.

This is another episode of Live Problem Solving where I take you behind-the-scenes of how I actually help my clients solve their business problems. Today, we are looking at a new location that one of my client's is signing a lease for, and he wants to re-imagine class flow and training floor layout. —----------------------------------------------------------------------------------------------...

These small adjustments can save you $1,000+ per month in rent. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit),...

Remember when you first started the business? Sure, you were nervous as hell, but you had enough FuckIt in your system that allowed you to make the hard decisions. But where is your FuckIt now? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you...

Most gym owners are experienced enough to check for zoning compliance before signing a lease. However, zoning isn't always the issue. www.gymrealestate.co —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operat...

Another segment of Live Problem Solving where I take a look at a recent problem one of my consulting clients had that we can all relate to — a to-do list that never seems to end. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-or...

Recently, a popular boutique group fitness brand out of NYC, Fhitting Room, announced it was closing most of its locations. This video is my response to this news and a few industry insights. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you w...

Do you think these two efforts are at odds with one another??? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), t...

Back with another segment of Live Problem Solving where I'm taking a look at a client's desire to change up their pricing model as they move in a different direction with their service offering. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious...

My friend and colleague, Dr. Sean Pastuch (founder of Active Life) and I keep in touch regularly. However, it had been a minute since we had a catch-up call, so we decided to double-dip and record it as a podcast as well. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would inv...

Want to create an annual or bi-annual event that allows your members to celebrate your unique belief in fitness? Here's how I'm structuring the strategy for one of my consulting clients. Have a problem in the business you need help solving? www.wtfgymtalk.com —------------------------------------------------------------------------------------------------------------------------------- The...

Everyone with a business problem has a 10-minute backstory as to why it's a problem, how it became a problem and all the in's and out's that ultimately do not actually lead the person to a solution. Here's how I recommend looking at it. —------------------------------------------------------------------------------------------------------------------------------- The only two group...

Finley began her journey with MADabolic as a client, then became a trainer, evolved to a GM, and eventually part owner of a 2-location portfolio in Charlotte, NC. At that point, her husband (Landon), quit his corporate career and the two of them purchased 100% of the portfolio equity and then opened a 3rd location. We jam on topics ranging from evolving through the ranks from trainer to owner, wor...

This is part of a new segment called LIVE Problem Solving where I walk you through an existing consulting client's problem and show you how I plan to solve it in real time. Want your problems solved? Head over to www.wtfgymtalk.com —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchis...

If you are constantly operating in a technician role within your business, it's not truly a business - it's a job. But is there anything wrong with that? Here's my alternative take. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you...

Since most people don't intrinsically WANT to do fitness, how can we keep them coming back? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka Cro...

Trust me, I'm almost always right about these things. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then y...

Had a great question come through Instagram DM, so I decided to hit record and document my rant on this topic. Enjoy. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitne...