WTF Gym Talk

Rarely do I run into a gym owner who is happy with their marketing results when their expectation is gaining more customers I’ve learned that this is mostly due to a few reasons: They never had a successful client acquisition system for a sustained period of time They don't actually know what good marketing is They don't understand that marketing efforts all have they have various objectives Let m...

There are 4 options if you are thinking about exiting your gym. I consult with many gym owners who choose the option to sell, and assume they will make out with a massive ROI. When we crunch the numbers, the bottom line doesn't play out the way they expected. If exiting your business has been on your mind, make sure to give this a listen... —--------------------------------------------------------...

It's mid summer time. We are more than half way through the year. Are you on pace to hit your annual goals? If you haven't paused to evaluate and recalibrate your annual plan, now is the time. Here are a few things to get you started... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more...

Kayla Logue and Benjamin Knight are the powerhouse life and business partners who own and operate the JETSET Pilates studios in the Charlotte, NC area.   We sat down to discuss owning two studios in two very different markets, future studio growth, HR/staffing challenges, and industry insights.   —-----------------------------------------------------------------------------------------------------...

This is part two of a two-part series where I teach gym owners how to monitor macro-level KPIs like leads and prospects but focus on the micro details that we can later compound or avoid to achieve our desired end-state. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guarante...

Want to buy a building but you haven't exactly been great about saving up cash for the down payment? Let's talk. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create...

This is part one of a two-part series where I teach gym owners how to monitor macro-level KPIs like leads and prospects but focus on the micro details that we can later compound or avoid to achieve our desired end-state. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guarante...

Corbin Jennings, a MADabolic franchisee with five units in the D.C. metro area. I have had him on the podcast before, but in this instance, he is no longer a MADabolic franchisee, as he has successfully packaged up all five units and sold them for over $6 million. We discuss the ins and outs of orchestrating a sale like that, building a business worth selling, and what his next steps are as he ste...

The whitespace is typically discussed in terms of graphic design or art. However, I've come to use it to describe the opportunity to exploit gaps in the marketplace between two or more successful models. In this episode, I'll discuss my thoughts on how to find "whitespace" and give you prime examples of other fitness companies that have done so successfully. If this topic interes...

XENOM™ is the Decathlon of Fitness™, a stadium-scale global competition over 2 days consisting of 10-events that standardizes and scores total human performance on a points based index, creating the first repeatable global benchmark for high performance athletes. Keith Barlow is an impressive guy. His PR firm helped HYROX create brand awareness and set the standard within the fitness racing market...

For the average microgym, I typically recommend a rather unique approach to recruiting and interviewing. This approach ensures that you'll always have fresh applicants on deck when unexpected staff turnover occurs. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed...

Zach Columbia and Tim Lyons have long been associated with the semi-private training space, but now they have ventured into a SASS product that allows for a full delivery system for semi-private models looking to grow and scale. https://semiprivatepro.com/ —------------------------------------------------------------------------------------------------------------- I solve problems in your busines...

Next time you have a great idea for the business, ask yourself this question: What Problem Does It Solve? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solut...

Liz Wagner and Hannah Sanicola didn’t plan on partnering together to open an Alpha Fit Club franchise studio in Woodbridge, NJ - but like most great plans, the origins are often spontaneous and impromptu.   We had the pleasure of working with these two rock stars through The Gym Real Estate Company to secure an incredible location for their first studio. In this conversation, we discuss all the up...

When it comes to signing a commercial real estate lease, there's no room for "I guess it'll work." —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tai...

Through The Gym Real Estate Company, I had the pleasure of working with Christian Bonatto, the owner of an Industrious franchise in Cincinnati, Ohio. We were successful in securing an amazing location that was a former auto body shop, with on-site parking, insane visibility, and dual-sided roll-up bay doors. A gym owner's dream. I hope you enjoy this conversation with Christian, the founder of...

Pratt Personal Training's flagship location in Martinsville, New Jersey, had over 800 members and did over $250,000 per month in revenue. The business was operationally sound, but its future at this location was quickly jeopardized when it was forced to relocate. Luckily, James Pratt, the founder of Pratt Personal Training and The Gym Real Estate Company, had worked together on other sites, so...

If you've ever worked hard to create multiple different social and event-driven opportunities for your clients to come together outside the gym, one of the problems you may have also run into is ensuring that communication is seamless and not overbearing amongst all the other communication that members receive on a regular basis. David Refuse Owns Blended Athletics, a group fitness gym in Nova...

Fearful that people are going to confuse who you are and what you do as CrossFit because you have barbells and program high intensity strength training? Let me ease those fears for you... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been...

If you want B2B collaborations with appointment based businesses to help bring leads in the door, you're going to have to work for it. Let's jam about the strategy... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with...

You've reached max capacity at your current location. Your members are on a waitlist to get into class. It's time for a second location, right? Not exactly... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym own...

Have a business problem and you aren’t 100% sold on the solution you've come up with yet? Take it for a test drive first. Let me explain the R&D approach... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (v...

Your mission to open up your ideal fitness model does not come with an easy button. Use this perspective shift to endure the inevitable cons along the journey —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via...

I've had the pleasure of working with Rob Eschbach on business consulting for his group fitness and individual design model, F13 Performance. The Gym Real Estate Company was able to secure a new building to house F13 and Rob's new open gym concept, Resistance Strength, in Allentown, Pennsylvania. —---------------------------------------------------------------------------------------------...

I don't get hungover...and this is what you can take away from that to help you with your business... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solut...