WTF Gym Talk

You know those weightloss drugs everyone is talking about? Yeah, you may want to get a bit more educated after hearing what Eric Durak has to say. Eric Durak began his career in fitness.  He was fortunate enough to work with some of the top medical researchers in diabetes care, and started Medhealthfit in the early 1990s.  After a 17-year career at the University of California, he has returned “to...

One of my favorite productivity hacks. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look int...

Regardless of whom you have to communicate with - this hack will enable you to ensure that expectations are understood by all parties involved. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity,...

Have clients who habitually show up late for group class or sessions? Try this. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without th...

Remember when Meetup.com was a big deal? No? I do. Here's how to recreate the magic this community creating startup aimed to achieve, but for your gym membership. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, hig...

If you're a business owner who feels inadequate because you haven't fully developed your SOPs and employee systems, this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, ba...

Core 704 is a boutique fitness brand in Charlotte, NC. This video is a hypothetical case study as to how we would approach opening a new location utilizing our site suitability services. www.gymrealestate.co —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Indust...

This past week at the FIBO fitness industry conference in Germany, HYROX announced the launch of it's Hyrox365 program - "a comprehensive training and education ecosystem for gym operators and coaches". According to Athletech, "All 2,500 Hyrox-affiliated gyms will become official Hyrox Training Clubs and receive access to an all-in-one training experience with Hyrox Group Traini...

Spoiler alert: I'm not picking up what they're putting down. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid sh...

John Briggs has developed a reputation for himself in the fitness industry in the realm of taxes, cash flow management and ways to legally pay the IRS less money with his CPA firm Incite Tax. He's now sharing his hack for productivity through the 3.3. Rule - a ratio that allows for a maximum of 3 hours of work followed by a minimum of 30% rest/recovery. Check out the 3.3 Rule here. —----------...

Want your gym to hit revenue goals faster? Do this. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you nee...

If you currently have members on your team that are causing you grief, I want you to take this framework into consideration.

However, after surveying their market and seeing the success of brands like CorePower Yoga, they wanted to test the waters and create a whitespace model that nobody had tried yet - enter Alchemy365. Tyler and I jam on a variety of topics ranging from the aftermath his stores experienced since they were located only blocks from the George Floyd murder and ensuing protests in 2020, Tyler taking over...

So you're going to pay your general manager X-amount of dollars because you feel it's fair. But how are you actually justifying the compensation beyond what you can afford? Here's a quick and easy way to establish fair compensation amounts.

Rick Del Sontro is the co-founder of Z-Growth , a franchise accelerator firm that identifies concepts that are scalable and take them the distance into a thriving franchise model. The case study of theirs that you're likely familiar with if you follow my content is none other than MADabolic. Rick and I sit down and discuss everything franchise related, his background, what Z-Growth looks for i...

For those of you who currently operate a garage gym or have a very low cost rental situation and dream of the day you're going to move into your own, proper commercial real estate space - this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Indus...

The more elements of your financial model you can "fix" versus allow to be volatile and dynamic, the more predictable and consistent business you can run. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high...

If you're planning on purchasing a building and will be seeking additional lending, you'll want to get familiar with DSCR → Debt Service Coverage Ratio. In this video, I'll break down DSCR in easy math and provide a step-by-step process to evaluate the likelihood that a bank will fund your loan request. —----------------------------------------------------------------------------------...

Adam Ludlow is the owner of Rewired Fitness Co., a microgym in Spokane, WA. He also has ventured into business coaching - with one of his specialty focuses being in providing DISC assessments for small businesses and providing an analysis of the results. The DISC Assessment allows you to understand why people behave, communicate and react in the way they do. Adam had me go through the DISC, and he...

Here's why smaller membership base gyms are at a disadvantage when it comes to organic marketing (unpaid marketing). —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fi...

You can lead a horse to water, but you can't make that fuckface drink it. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the...

Andrew Frezza recently exited the gym he started with his brother and grew into a million dollar business, and his new venture is a post-gym ownership story you don't hear very often. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want...

Jenn Green is the Senior Manager of US CrossFit Affiliate Operations and the owner of CrossFit Greer in SC. We were introduced by a mutual connection and I invited her on the podcast to discuss some of the criticism that CrossFit has received recently and to jam on a few of the sticking points I've had with the brand for a while. IG: @green_jenn ------------------------------------------------...

Making an open-gym model "cool" isn't easy. It takes a unique personality to bring facility design, interior flair, music, equipment, and vibes together to create a unique client experience. Kory Keefer is the mastermind behind Core24 - an open-gym model with 3 locations in North and South Carolina - and we sat down to discuss how he got created the concept that is likely the "c...

How do you evaluate choices when making a decision? I've got some thoughts on the topic. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit wi...