WTF Gym Talk

If we reframe the way we think about our customer's perception of our brand and the way we perceive problems, a lot of good shit can happen. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity...

If you choose to not properly document and have a conversation around the infractions your employees commit, you only have yourself to blame when their development leads to nowhere. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well...

Want to know if your "good idea" is truly a good idea? Listen up. The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise te...

Recently, Chip Wilson (founder of Lululemon) found himself in trouble with the popular woke media outlets as he discussed a core belief that I share in business: You can't be for everybody or every body. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over...

Industrious has been a brand I've been covering since it reimagined the in-place model during COVID. Founder, Stephen Hitt, is back on the podcast to talk about their early franchise growth, what he's learned during the process, and what markets they are coming to next. If you're interested in the Industrious franchise opportunity, grab this link , fill out your contact information and...

Brent Laffey has had quite a run of success in the fitness industry within the supplement game. However, he still had an itch to scratch by creating an open gym model that rivaled the larger health clubs - but with a more modern, lifting/bodybuilding edge to it. Enter Carbon Performance , in Nashville, TN. A 30,000 SF facility that was piloted in a smaller space that originally housed a CrossFit g...

Vaughn Vernon is the founder of AGuard, the only insurance company I used as a gym owner and the only one I refer my clients to. And while we talked shop on insurance, Vaughn and I had a broader industry conversation. AGuard sees what happens to the industry at large - gym closures, sales, building purchases, gym mergers, etc because all of these events require an update in insurance. The wealth o...

This framework has enabled me to double down on whatever aspect of my business I've applied it to. Hopefully, it does the same for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulti...

I've been referencing Patrick Hanlon's book, Primal Branding, since I started consulting back in 2015. His work has created a framework for myself and countless other business owners who want to create a meaningful brand. To have Patrick on the podcast and hear his insights in real time was one of the highlights of my professional career. Make sure to visit primalbranding.co and grab a cop...

Mateo Lopez is the co-host of Gym World World Wide and co-founder of Kilo (alongside John Franklin in both of those ventures). In this conversation we discussed his untraditional path from being a Philosophy major at Columbia University to working as a CrossFit coach and now the emergence of his current project - Kilo. https://usekilo.com/ —---------------------------------------------------------...

I had an interesting conversation with Frank Foehrenbach, the owner of First City CrossFit in Monterey, CA. He is also the organizer for the ⁠CF Affiliate Collective ⁠, an effort to bring together other CrossFit owners and attempt to purchase the company back from the private equity firm that acquired the brand back in 2020. His mission caught my attention and I asked him to come on the podcast to...

Passion gets you started. Passion makes work feel like not work. But passion is fleeting. Don't confuse passion for the magic elixir that's going to catapult your success. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working...

Justin McClintock has been on the podcast before sharing how he went from being a group class coach, to creating an arragenment with the gym owner to sell private coaching, his way, and simply paying a kickback fee - ultimatley eclipsing the revenue that any other trainer in the building was making. Now he's back to share the second part of that story when the gym he rented space from shutdown...

You better have your financials in order if you're looking to lease a new space. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their bu...

The Gym Real Estate Company can take a CSV file of your current customers, over any period, and create a full report as to who your customer is → demographically and their consumer buying behavior. This is a must not only for anyone who is looking to open up a new location but any gym owner who wants to more effectively market to their audience. —---------------------------------------------------...

Firing staff is a necessary part of being an owner, but here's how to make it easier on both parties. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored soluti...

It's OK to be a dreamer I encourage it. Just make sure you understand that at a certain point, you need to be able to apply math to your dream for it to become a business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with...

Be more like Stanley when it comes to analyzing the business decision to create a new product/service or target a new audience segment. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting)...

Just because you've been in business for what seems like a long time, doesn't mean you've earned the right to relax or take it easy. In fact, many owners have been doing this since day one - which is why they stuck in the position they are today.

If you want to hire quality talent for your microgym, don't create job postings like this. Full video breakdown can be found here:

If you want to grow a team with a higher business iQ, make sure to avoid this major pitfall. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve...

Start your day by prioritizing RGA. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empow...

Don't sit on the sidelines and let shitty behavior destroy the culture of your business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve...

This is my keynote from the 2023 MADabolic Franchise Conference. I was asked to utilize Patrick Hanlon's "Primal Code" and speak to the franchisees as to how to harness their primal code to stay unapologetically, consistent with the brand. —------------------------------------------------------------------------------------------------------------- I solve problems in your business a...

After a long hiatus, I finally got Joe Tebaldi back on the podcast to talk shop - specifically his unique way of breaking down the relationship between your brand, your business, and the various audience types you need to be successful. Enjoy.