WTF Gym Talk

If you want to grow a team with a higher business iQ, make sure to avoid this major pitfall. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve...

Start your day by prioritizing RGA. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empow...

Don't sit on the sidelines and let shitty behavior destroy the culture of your business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve...

This is my keynote from the 2023 MADabolic Franchise Conference. I was asked to utilize Patrick Hanlon's "Primal Code" and speak to the franchisees as to how to harness their primal code to stay unapologetically, consistent with the brand. —------------------------------------------------------------------------------------------------------------- I solve problems in your business a...

After a long hiatus, I finally got Joe Tebaldi back on the podcast to talk shop - specifically his unique way of breaking down the relationship between your brand, your business, and the various audience types you need to be successful. Enjoy.

If you fail to plan, then you should likely plan to fail. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer t...

If you're looking to grow your brand by replicating the business model in some B2B format (license or franchise), this episode is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consu...

This is the keynote I gave at the 2022 MADabolic Franchise Conference that focused on marketing, organic social media, getting your trainers involved in posting to increase brand awareness, and guerilla marketing. The full video version can be found here. —------------------------------------------------------------------------------------------------------------- I solve problems in your business...

Mark Fisher started Mark Fisher Fitness in 2011 while he was residing in NYC pursuing his career in theater. A self-educated fitness nerd, he combined his parallel studies in psychology, adult learning, and behavior change and started helping his theater ecosystem of colleagues with their fitness and nutrition. Long story short, Mark built a brand in NYC that is likely one of the most eclectic, in...

Justin Tan is the founder of Video Husky, a remote video editing service that I have been using for years to help scale my content production. We discuss the ins and outs of video editing and scaling this type of business in an evergrowing AI-based world. If you'd like to see how Video Husky can help make you unlimited videos per month for your business, click here. . Use the code HUSKYPROMO10

Jason Khalipa hops on the podcast to discuss his new business venture, TRAIN HARD - an online fitness programming service for men who want to "PROTECT AND PROVIDE FOR MYSELF, MY FAMILY, AND MY COMMUNITY – ALL WHILE NEVER GETTING TO ZERO IN THESE AREAS." Check it out at www.th.fit —------------------------------------------------------------------------------------------------------------...

Forrest Jung has been on the podcast twice before and it's been awesome to see him evolve his personal brand that was "accidentally" spun up during COVID. This time he's on the podcast sharing how he sold his gym, and continues to monetize his online content and his future real estate plans. Check out my man @iknowforrest on all social media platforms. —--------------------------...

This article was published in Bloomberg Businessweek on Thursday, December 7th, 2023, and written by Natalie Wong. I'm simply reading it to you and providing my perspective. Read the full article here. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a...

In what I promise will be the last podcast regarding the CrossFit affiliate license fee increase, I asked two of my colleagues who are extremely close to the issue at hand to come to share their perspectives - Best Hour Of Their Day's Jason Fernandez and Jason Ackerman. But, Ackerman had to try out for the original villain in the new Wild Wild West movie, so he couldn't make it. Thank God...

An extension of the WTF Weekly newsletter that we published a week ago. If you haven't read that, I recommend you start here: https://wtfgymtalk.substack.com/ —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (...

Andrew Charlesworth, the Midwest CrossFit Affiliate Rep and owner of CrossFit Tuebor is back on the show to provide some additional insight as to how CrossFit is planning on adding more value to justify their recent license fee increase. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more...

Another awesome episode of Branding w/ Boris, the founder of Metcon Creative - the only brand design firm for the fitness industry that I recommend to gym owners. He has just launched his self-guided Clear Brand Workshop so that gym owners can walk themselves through the process of truly understanding their brand in a way they easily communicate on their website, social media or even in everyday c...

This is the audio from a live podcast I recorded last night with a few special guests. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their...

If you have trouble finding quality hires when you need them, this may help. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business p...

Hopefully, this will provide a perspective shift for those owners who are constantly annoyed by their employees' output and effort. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting)...

Partnerships have been a conversation piece amongst microgym owners that have typically resulted in negative feedback and cautionary tales. I'm hopeful this perspective will change that. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve be...

If you don't currently have QBO or some high-level alternative, you're fucking up. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve th...

John Franklin is an industry veteran with origins dating back to 2012 when he bootstrapped several gyms in NYC, eventually exiting in 2019, and then helped Chris Cooper supercharge the marketing efforts of Two Brain Business. John is also the co-founder of Kilo, a software solution for gym owners that combines member management, website design, and CRM. You can check out John and his co-host Mateo...

If you've watched the Netflix sports documentary, Quarterbacks, you inevitably saw clips of Kansas City Chief's QB Patrick Mahomes doing a crazy, multi-plane workout with this unique device. That device is called Proteus Motion and it was invented by Sam Miller. I had Sam on the podcast to talk about this revolutionary piece of equipment and what it means for gyms looking to evolve their g...

Sherman Mericks and Blake Ruff are the owners of LASSO Framework - a marketing firm for the fitness industry that focuses on storytelling rather than gimmicks. We jam on everything related to running ads in today's digital scene and some of the biggest misconceptions that gym owners have regarding digital traffic buying. LASSO is offering you $2,000 off your sign-up with their firm until 12/31...