WTF Gym Talk

If you fail to plan, then you should likely plan to fail. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer t...

If you're looking to grow your brand by replicating the business model in some B2B format (license or franchise), this episode is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consu...

This is the keynote I gave at the 2022 MADabolic Franchise Conference that focused on marketing, organic social media, getting your trainers involved in posting to increase brand awareness, and guerilla marketing. The full video version can be found here. —------------------------------------------------------------------------------------------------------------- I solve problems in your business...

Mark Fisher started Mark Fisher Fitness in 2011 while he was residing in NYC pursuing his career in theater. A self-educated fitness nerd, he combined his parallel studies in psychology, adult learning, and behavior change and started helping his theater ecosystem of colleagues with their fitness and nutrition. Long story short, Mark built a brand in NYC that is likely one of the most eclectic, in...

Justin Tan is the founder of Video Husky, a remote video editing service that I have been using for years to help scale my content production. We discuss the ins and outs of video editing and scaling this type of business in an evergrowing AI-based world. If you'd like to see how Video Husky can help make you unlimited videos per month for your business, click here. . Use the code HUSKYPROMO10

Jason Khalipa hops on the podcast to discuss his new business venture, TRAIN HARD - an online fitness programming service for men who want to "PROTECT AND PROVIDE FOR MYSELF, MY FAMILY, AND MY COMMUNITY – ALL WHILE NEVER GETTING TO ZERO IN THESE AREAS." Check it out at www.th.fit —------------------------------------------------------------------------------------------------------------...

Forrest Jung has been on the podcast twice before and it's been awesome to see him evolve his personal brand that was "accidentally" spun up during COVID. This time he's on the podcast sharing how he sold his gym, and continues to monetize his online content and his future real estate plans. Check out my man @iknowforrest on all social media platforms. —--------------------------...

This article was published in Bloomberg Businessweek on Thursday, December 7th, 2023, and written by Natalie Wong. I'm simply reading it to you and providing my perspective. Read the full article here. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a...

In what I promise will be the last podcast regarding the CrossFit affiliate license fee increase, I asked two of my colleagues who are extremely close to the issue at hand to come to share their perspectives - Best Hour Of Their Day's Jason Fernandez and Jason Ackerman. But, Ackerman had to try out for the original villain in the new Wild Wild West movie, so he couldn't make it. Thank God...

An extension of the WTF Weekly newsletter that we published a week ago. If you haven't read that, I recommend you start here: https://wtfgymtalk.substack.com/ —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (...

Andrew Charlesworth, the Midwest CrossFit Affiliate Rep and owner of CrossFit Tuebor is back on the show to provide some additional insight as to how CrossFit is planning on adding more value to justify their recent license fee increase. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more...

Another awesome episode of Branding w/ Boris, the founder of Metcon Creative - the only brand design firm for the fitness industry that I recommend to gym owners. He has just launched his self-guided Clear Brand Workshop so that gym owners can walk themselves through the process of truly understanding their brand in a way they easily communicate on their website, social media or even in everyday c...

This is the audio from a live podcast I recorded last night with a few special guests. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their...

If you have trouble finding quality hires when you need them, this may help. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business p...

Hopefully, this will provide a perspective shift for those owners who are constantly annoyed by their employees' output and effort. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting)...

Partnerships have been a conversation piece amongst microgym owners that have typically resulted in negative feedback and cautionary tales. I'm hopeful this perspective will change that. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve be...

If you don't currently have QBO or some high-level alternative, you're fucking up. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve th...

John Franklin is an industry veteran with origins dating back to 2012 when he bootstrapped several gyms in NYC, eventually exiting in 2019, and then helped Chris Cooper supercharge the marketing efforts of Two Brain Business. John is also the co-founder of Kilo, a software solution for gym owners that combines member management, website design, and CRM. You can check out John and his co-host Mateo...

If you've watched the Netflix sports documentary, Quarterbacks, you inevitably saw clips of Kansas City Chief's QB Patrick Mahomes doing a crazy, multi-plane workout with this unique device. That device is called Proteus Motion and it was invented by Sam Miller. I had Sam on the podcast to talk about this revolutionary piece of equipment and what it means for gyms looking to evolve their g...

Sherman Mericks and Blake Ruff are the owners of LASSO Framework - a marketing firm for the fitness industry that focuses on storytelling rather than gimmicks. We jam on everything related to running ads in today's digital scene and some of the biggest misconceptions that gym owners have regarding digital traffic buying. LASSO is offering you $2,000 off your sign-up with their firm until 12/31...

Angelo Medici from Live Oak Bank is on the podcast today to talk about SBA lending, and the bank he represents knows a thing or two about it - they are the largest lender of SBA loans in the country. If you've been considering financing for the acquisition of another business or commercial real estate, this episode is for you. If you'd like me to put you in contact with Angelo specifically...

If you're not familiar with Stretch Lab, you should check it out. It's likely going to either impress you or piss you off. In the episode, I lay out why you shouldn't get butt hurt by any other brand that you feel isn't worthy of their success by running their model against yours in 3 different areas. —--------------------------------------------------------------------------------...

A few colleagues from Canada decided to come back on the podcast to riff back and forth on what they believe to be the optimal business model for a microgym. In this episode, Craig Patterson and Tom Sarosi return and we challenge each other back and forth regarding their unique business system. They offer a significant discount on their online course that gives you a full introduction to the Mad L...

In the previous episode, I shared a TED Talk that truly summarizes how to stand out by creating memorable client experiences. Now, I'm going to frame this up for the gym industry. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been work...

Today's guest has been on the podcast several times, but this time I asked Sean Pastuch, founder of Active Life, to come on and clarify a few misconceptions I had about his ALP (Active Life Professional) credential and where these uniquely qualified indivudals will go in the fitness industry. ***THERE'S A SURPRISE ELEMENT TO THE PODCAST AT THE VERY END*** https://activelifeprofessional.com...