WTF Gym Talk

I ripped Will Guidara's TED Talk, Unreasonable Hospitality from the interwebs so that you can hear it from the mouth of a man who transformed a 4-star restaurant into a beacon of client experiences. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a de...

Anyone else experienced this as a consumer?? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan...

Let's add a new perspective to your growing list of canceled members... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business pr...

Thank you to everyone who has supported me in the past year as I trained for the CHI Marathon. #continuingEd #dowhatyoucant

Dustin Jones, with his co-founder Jeff Musgrave are physical therapists in Lexington, KY who identified a submarket within the fitness industry that most of us were ignoring - 55+ aged individuals. So they set out to R&D their concept within the local CrossFit gym they were both members at, and it proved to be a winning proof of concept. They have since opened their own standalone location for...

Matt B. Davis started a podcast about obstacle course racing for “fun and for free”  in June of 2012″. In the years that followed, Obstacle Racing Media grew to become the industry leader for news, information, interviews, and insight about the world of OCR. Since then, Matt has shifted his focused to the world of hybrid fitness. On this episode, we jam on the concept of hybrid fitness, how it's d...

A short rant on the business model I'm most bullish about going into 2024 and how I think the operators of these models can test out group fitness concepts with little risk. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working wi...

Dane McCarthy created the concept of "Squad" Training during COVID. The idea is simple: Train with the exact same people everytime. In the current group fitness scene, that's not entirely possible as group class is an open schedule available to any member. Sometimes you come to class and your 5-7 really good friends are there and it's awesome. Other times you show up, and the res...

This awesome gentlemen left me a review on Apple + Spotify, so he got 10 minutes to jam with me about his concept business design. Want to chat for 10 minutes? Leave a review on both platforms, screen shot it, DM it to me on Instagram @wtfgymtalk and we may just get on a call! —------------------------------------------------------------------------------------------------------------- I solve pro...

When was the last time you finally bought something you had been considering for a while? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve the...

Reputation = The shit you do consistently. Now just replace "Reputation" with "Brand". —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solut...

If you need more horsepower behind your marketing efforts, make sure you check the box on organic first. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutio...

Ash Baalaer is the owner of Intertia Fitness Co. in Charlotte, NC. Prior to securing his own space, he spent years renting whatever limited space he could get from other fitness facilities. This low cost startup model allowed him to grow his client list overtime and save for his first commercial location. https://inertiafitnessco.com/ @inertiafitnessco —--------------------------------------------...

Need to find a building to lease? Make sure you have this ready to go beforehand. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their busin...

CrossFit = Constantly varied, functional movements done with a fuckton of momentum. Yeah, that sounds a lot more accurate. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help creat...

Performance-based pay, on certain elements of the business, is a great way to increase your employee's compensation without having to pay for it. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-on...

I frequently get hit up by gym owners and asked this very specific question: "What can I do that nobody else is doing?" While I'm not fan of that mentality typically, here's a freebie for you... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For...

After my podcast with Daniel Davidson recently, I've been thinking more about his specific client acquisition system. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create...

Every gym owner wants to believe they are offering something that their competition is not. Very few would be correct in making this statement. Here's why... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (v...

It's not systems. It's not profit or cash flow. The base of the business, the foundation, is people. Founders do not grow their business. Their team does. The faster you realize this, the quicker you can scale and grow to whatever level you want. —------------------------------------------------------------------------------------------------------------- I solve problems in your business...

There's definitely a stereotype amongst gym owners when it comes to the two popular building asset classes, retail and industrial. However, most of you have not taken this into consideration.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade...

IMO, giving a professional category a standard discount to show how much you appreciate their work and sacrifice is uncreative and lazy. I have a much better idea. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners...

Rich Diaz is back for another episode where we are jamming on his latest effort to help athletes win the battle with fatigue, and this time he going to core of the problem (shitty PUN intended). Make sure to check out Rich's incredible work at www.diazhumanperformance.com —------------------------------------------------------------------------------------------------------------- I solve prob...

Felix Fecher is a colleauge, former client and the owner of CrossFit Aschaffenburg in Germany. We started working together to grow his brand back in 2017 and he successfully executed on our gameplan. Fast forward to now and he's found a new passion in podcasting and consulting with brands looking to start their own podcast. For any owner who has grown a successful business and is looking to sc...

I've often been presented with an idea by a gym owner that I instantly cringe at - holding a 'Town Hall Meeting' with their members in order to present new changes to the service offering that they may or may not be too thrilled about. Here's why that's a dogshit idea.... —----------------------------------------------------------------------------------------------------------...