WTF Gym Talk

There's definitely a stereotype amongst gym owners when it comes to the two popular building asset classes, retail and industrial. However, most of you have not taken this into consideration.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade...

IMO, giving a professional category a standard discount to show how much you appreciate their work and sacrifice is uncreative and lazy. I have a much better idea. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners...

Rich Diaz is back for another episode where we are jamming on his latest effort to help athletes win the battle with fatigue, and this time he going to core of the problem (shitty PUN intended). Make sure to check out Rich's incredible work at www.diazhumanperformance.com —------------------------------------------------------------------------------------------------------------- I solve prob...

Felix Fecher is a colleauge, former client and the owner of CrossFit Aschaffenburg in Germany. We started working together to grow his brand back in 2017 and he successfully executed on our gameplan. Fast forward to now and he's found a new passion in podcasting and consulting with brands looking to start their own podcast. For any owner who has grown a successful business and is looking to sc...

I've often been presented with an idea by a gym owner that I instantly cringe at - holding a 'Town Hall Meeting' with their members in order to present new changes to the service offering that they may or may not be too thrilled about. Here's why that's a dogshit idea.... —----------------------------------------------------------------------------------------------------------...

Daniel Davidson is the owner of CrossFit Main Line, a brand with 3 unique locations outside of Philadelphia, PA. During COVID, while most gym owners trying to stay afloat, Daniel was creatively scaling his membership by purchasing his local competitors, but not in the way you would think. You're going to love this storyline. https://crossfitmainline.com/ —--------------------------------------...

If you're currently leveraging local farmers markets or want to start creating brand awareness at these events, you'll appreciate this podcast episode. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via...

Marty Flanagan has been on the podcast before to discuss the Iron24 staff-less gym model and franchising, but this time he is accompanied by his colleague Shannon Fable to discuss the industry and what they believe are the non-negotiables that clients seek in a gym. —------------------------------------------------------------------------------------------------------------- I solve problems in yo...

This is how I think about managing the various business ideas you have throughout your time as an owner. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutio...

Matt Becker, the founder of Gym Lawyers , joins me for a conversation centered on the various legal language, documents, and adjustments to leases and purchase agreements we frequently see needed from our gym owner clients. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guara...

Check out my full writeup on Nike's newest venture into the microgym space here: https://wtfgymtalk.substack.com/ —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tai...

This was a presentation I gave at the 2023 Gym Accelerator Summit in Nashville, TN. In this capacity, I was presenting as The Gym Real Estate Company and helping gym owners understand the basics of purchasing CRE. For the full video version, visit https://youtu.be/pZKOVtxXB3s —------------------------------------------------------------------------------------------------------------- I solve prob...

In an unscripted conversation after the 2023 Gym Accelerator Summit came to a close in Nashville, TN - Chris Williams (CFT Fitness + Altamont Performance Training), Andrew Charlesworth (CF Seminar Staff + CrossFit Tuebor) and I tested out my new fancy podcast gear and enjoyed some adult beverages and good conversation.

Keith Hardwick and Riley Phelps have spent years working in the fitness industry working for Orangetheory Fitness in Charleston, SC. However, they knew there was a different angle to play within that market that had been left wide open. So these two left OTF and started their own brand, Kor4. Their high-volume class model allows for 42 people per class, barbell training, motorless treadmills, rowe...

You either need to have a unique way of doing your thing, or you need a unique avatar to sell it to. The latter element is significantly missed in the fitness industry. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym ow...

I've said it before and I'll say it again. Retention isn't hard. Here's why... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solv...

I don't think anything has caused subpar performance in small businesses like the inability to wait for the right idea, time, person, etc. Instead, we often go with a decision that we are 50/50 on. We make short-term decisions we know are not great for the business, and those decisions impact us long term. Let's talk about it. —--------------------------------------------------------------...

Steve Pinkerton owns Vitality Fitness in Concord, NC. In 2014, he started construction on his 50,000 sqft facility. Fast forward 29 months, and this remarkable building finally opens and provides Steve with an opportunity that few will ever achieve - the ability to generate not only his income from running a successful gym, but an additional $50,000/mo. in rental income by leasing out space throug...

Pierce Wylie is the co-founder of Rebel Rabbit , a THC seltzer beverage that is gaining rapid traction in the alternative beverage category. You've heard me discuss my love for their product on this show before, but Pierce came on the episode to discuss the business side of owning a THC-based company and why they recently underwent such a wild rebrand in less than 3 years in business. —-------...

Leaning out the various workflows in your business that carry a large amount of operational drag is a practice you should get comfortable with. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one cons...

Nothing chaps my dick more.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower th...

If you are solely selecting the site of your business based on site and location, you need to listen to this. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored so...

I hear this bullshit all the time - "I can't get a financial planner yet, I don't have enough money." "Why would I hire a wealth manager if I don't have any wealth?." Let's talk about it. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guara...

I recently had to buy out my business partner's equity in our CRE Holdings company. Here's how it went down and my thoughts on doing something like this. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (v...

QCFit is a microgym brand in Charlotte, NC with two locations. Their first location is a leased warehouse. However, their second location is one they own - and built themselves. Adam Wilson and Jason Bright (owners) decided to purchase land and build a multi-tenant building for their gym. In this episode, they share the entire process, the obstacles, and the lessons learned of building a site from...