WTF Gym Talk

As I enter these later seasons of my fitness, the way I view "strength" and what I used to consider strong, versus what "strong" means to me now has undergone a radical change. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I...

Olivia Young is the only guest to be on my podcast on three different occasions, each time we've dived into a different aspect of the incredible microgym brand that she created with Box+Flow in NYC. This time we are discussing life after having to close her brand new location in SoHo, NYC due to the 2020 pandemic and the potential of bringing back this iconic brand that the fitness industry ne...

The whitespace is typically discussed in terms of graphic design or art. However, I've come to use it to describe the opportunity to exploit gaps in the marketplace between two or more successful models. In this episode, I'll discuss my thoughts on how to find "whitespace" and give you prime examples of other fitness companies that have done so successfully. If this topic interes...

They tell me not to punch down, but I can't help it when I fundamentally disagree with the advice that I encounter being solicited to gym owners. And this is a prime example of that. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been w...

Site Suitability is one of the services that The Gym Real Estate Company offers that commercial brokers cannot. While I'd love the opportunity to work for you on your next commercial real estate lease or purchase (which costs you nothing!), I wanted to share how we determine the suitability of a site for a gym so that you can start making better decisions when it comes to your building choice....

Andrew Charlesworth is the Mid-west Affiliate Rep for CrossFit HQ and a microgym owner himself (CrossFit Tuebor). We share a lot of differences of opinion when it comes to various fitness or business topics, but one thing we are in sync with... The need to chemically interfere with our brain at times to reclaim work/life balance and enable us to focus on something right in front of us, versus what...

Stephen Hitt is the owner of Industrious in Seattle, WA. A longtime CrossFit affiliate who opted to rebrand during 2020 due to this climate of change occurring within CrossFit HQs leadership ranks. However, it was the role of social distancing and COVID protocols that provided Industrious the opportunity to overhaul its class flow into a "pick a spot" model popularized by yoga and spin....

For the average microgym, I typically recommend a rather unique approach to recruiting and interviewing. This approach ensures that you'll always have fresh applicants on deck when unexpected staff turnover occurs. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed...

Once you find success with your microgym, what's next? You can continue to ensure it remains cash flow positive and invest/save it for your future. That's a good option, but it takes 30+ years for compounding interest to really add up. You can try to create multiple versions of your own microgym, but as many owners will tell you, lightning is probably not going to strike twice. Or you can...

This is part two of a two-part series where I teach gym owners how to monitor macro-level KPIs like leads and prospects but focus on the micro details that we can later compound or avoid to achieve our desired end-state. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolle...

This is part one of a two-part series where I teach gym owners how to monitor macro-level KPIs like leads and prospects but focus on the micro details that we can later compound or avoid to achieve our desired end-state. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolle...

Muph is here. I've got thoughts. Happy Memorial Day. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in ou...

Christina Morgan is back on the podcast to discuss her favorite software for productivity and how gym owners can implement them. Christina owns The Assist VA - an online business management firm that is disrupting the concept of hiring a VA (virtual assistant). Her incredible team of business managers helps entrepreneurs streamline their business in all the ways you would imagine a VA would, but w...

If you can't afford to be patient with your business success, then perhaps this isn't the game for you. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business f...

Joe Tebaldi is back for another segment of Jammin' With Joe. We discuss AI and Joe shares A.I. use cases for gym owners. Joe created the only CRM and brand management tool I use - Flexx Flexx is a complete brand and communication powerhouse that offers: All-in-One Brand HQ: Flexx simplifies managing your gym brand by combining multiple tools (branding, task management, communication) into a si...

Back in the day, "How many members ya got??" was the "Whaddaya Bench??" of gym ownership metrics. Then we all learned about ACV and Profit Margin. Now, gym owners are constantly talking about profit margin as if they actually understand its role. News flash: They don't. —--------------------------------------------------------------------------------------------------------...

Heard some wild shit regarding selling punch cards and how they are detrimental to the business and result in "not ideal" members. Get the fuck outta here. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business sch...

Had a great month? Great, now move the fuck on. Crushed that consultation? Awesome, now move the fuck on. Stop staying in the present. Whether it's good or bad right now, doesn't matter. What you're building towards is in the future. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x f...

In this episode, I'll share with you a case study of a microgym that on paper had a strong profit margin. However, in reality, the business was as immature as they come. Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can.   I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled...

Annie Miller is a strength and conditioning coach, but you won't find her inside of a gym or D1 weightroom. Instead, she has taken her knowledge to the online education world and has put in the work to slowly grow her business to over $500,000/year. If you've ever thought about creating courses online, this episode is a must. IG: @anniemiller.co https://anniemiller.co/ Would you like to be...

When you make the decision you want to pursue CRE ownership, there's a new mentality you need to adopt. Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can.   I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call.   My goal is to help you during tough times of your...

Should you be the CEO? Do you want to? Many of us open up our gym and within a few years realize we just really love the coaching and fitness, not the business side of owning a gym. I think we should be rethinking the org chart of our companies and creating exactly what we want. Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good n...

While most microgram owners jump the gun at opening an additional location, there are obvious and justifiable reasons why you may want to start to replicate your brand. Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can.   I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled mont...

Your HR department will ultimately become the most difficult element of your business. Recruiting, interviewing and hiring the right staff is critical, yet so complex and difficult. Hopefully this episode will help give you a better grasp on the entire process. Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can.   I...

The Gym Real Estate Company is open for business and we are looking to work with gym owners anywhere in the US that want assistance with leasing or buying buildings. We are not a brokerage firm. We are commercial real estate and business consulting firm that will walk you through the site selection process, understnaing your financial projections and create a full operational capacity analysis on...