WTF Gym Talk

This single practice has resulted in more gym owners making more money and understanding the binary aspect of their business more than any other tactic out there. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (...

This is the full length presentation I gave on behalf of The Gym Real Estate Company in Kansas City for a business summit that was hosted by PushPress. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-...

The way gyms have graded themselves on retention needs a correction.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business proble...

MADabolic has always maintained their core competency - group fitness classes. However, they've have nutritional guidance resources available to any client interested, for free. These resources were created by Finley Funsten, owner of the MADabolic Charlotte portfolio of three studios. But now, Finley and MAD HQ have decided to partner with Macrostax Team to create a far more comprehensive nut...

If you want your gym to stand out from the crowd, one of the following needs to be unique: 1. The problem you solve 2. How you solve it 3. The person you solve it for. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym own...

While this is exactly how I came up in the industry, leveraging the outdoor space of my leased building, it is changing quickly as landlords are beginning to prohibit this activity. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been workin...

In this segment of Live Problem Solving, I'll be taking you through how I'm advising a current gym owner client think about making his new gym location feel + look like an expensive, premium brand. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a...

As a small business owner, even the most modest turnover in staff can leave you up shit's creek. That's why I always recommend that owners are constantly recruiting for talent, even if they are satisfied with the current person in that role. Here's how it works... —------------------------------------------------------------------------------------------------------------- I solve prob...

If you jump straight into paid marketing without a solid organic marketing game. You're simply setting yourself up for failure and to burn a ton of cash. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via o...

MADabolic dropped a new promo video, and I'm going to go through it scene by scene and share what I think other gym owners can take away from this and apply to their own marketing content. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve...

If you're in the CrossFit world, you're well aware that tragedy occurred at this year's annual CrossFit Games with the death of Lazar Dukic during the swim event. Following this event, there has been a lot of conversation around what this means for the brand of CrossFit and how it will or will not impact it's affiliates. Here's my thoughts... —----------------------------------...

Corey Davis is the founder of Core Blend Training, a semi-private tranining gym with 3 locations in Georgia. We were recently introduced by a mutual colleague and I was interested to see how (and why) he decided to corporately scale his locations within a regional market. https://www.coreblendtraining.com/ —-------------------------------------------------------------------------------------------...

If you've lost trust in your employees (or anyone really), this framework might help. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve the...

As the genre of "hyrbid fitness" continues to grow a la CrossFit, Hyrox, DecaFit, etc... How do you think the open gym models are going to adjust their facilities to accommodate? --------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consul...

Here's how to leverage two different competing listing agents against one another to increase your odds at favorable lease terms. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to...

Currently looking into new project management software, and thinking how I wish I had used this more when I owned my gym... ------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business pro...

I've legally had to wait to tell this story. Hopefully, you can learn from my mistakes. —------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan a...

Aspire for your business to be these things, in this order. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then...

Vince Gabriele is a gym owner and thought leader in the small group training space. He has a new book out called The Ultimate Guide To Small Group Personal Training that you can download for free. . —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   I...

Mark Fisher is back on the podcast to discuss his new book, The Little Book of Gym Marketing Secrets, that is now available to you for free . Make sure to follow the incredible work Mark and his business partner Michael Keeler are doing with their Business For Unicorns mastermind. —---------------------------------------------------------------------------------------------------------------------...

If anybody knows about finding niche audiences, it's PH. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), the...

#neverlate is the unique sales proposition that SWEAT440 is hoping will capture a niche market of boutique group fitness users. Matt Miller and Cody Patrick are the founders of the Miami based fitness franchise and have big plans for growth beyond their 20+ locations. Check out them out at www.sweat440.com —-------------------------------------------------------------------------------------------...

Next time you're complaining about your member management software or your CRM, or any other SASS product that makes your life insanely easier 90% of the time, considering this perspective... —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If y...

Jason Moore is the founder of Spren and he's convinced that the current methods of analyzing body fat percentages, HRV and other bio metrics are not as accessible as they can be. And after using Spren (and comparing it to my own Dexa scans), I think he's right. https://www.spren.com/ —----------------------------------------------------------------------------------------------------------...

If you've been in business for 18, 36 or 60 months, and you haven't developed your operational workflow (systems), you're fucking up. So let's talk about fixing it. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-...