WTF Gym Talk

If you want to win, learn to eat shit. The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. MADabolic If you’re...

These are not the same thing... The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. MADabolic If you’re lookin...

Seriously, knock it off. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to...

Brendan Rice, the CEO of Wodify, came out to Charlotte, NC to hang for the day, talk shop and check out some gym brands he had not seen in person yet. We recorded a full length podcast that you should definitely listen to here. Additionally, we chopt it up at several other times throughout the day that I recorded. I think you'll enjoy these candid conversations.

Brendan Rice, the CEO of Wodify, came out to Charlotte, NC to hang for the day, talk shop and check out some gym brands he had not seen in person yet. We recorded a full length podcast that you should definitely listen to here. Additionally, we chopt it up at several other times throughout the day that I recorded. I think you'll enjoy these candid conversations.

Most of us are familiar with create a "core customer" avatar or profile, but have you ever through about who you core employee is?? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to h...

If you're considering hiring a marketing company for digital ads, this is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their busi...

This is my third year speaking at the annual MADabolic Franchise Conference. In this keynote I share my perspective on why creating and maintaining expectations for your employees is critical to your success. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Indus...

When Lindsey Jenks sold her CrossFit gyms back in the day, she wasn't sure what the next steps would be. She had success running a nutrition coaching business while she was a gym owner, so decided to lean into that. When scaling the model became an issue, she took the $5,000 she had and invested it back into the business to see if she could grow this into a real business. As you have already guess...

Nobody is doing this in the industry, but you should. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the g...

It's not WHAT you do. It's HOW and WHY you do it that allows you to stand out from your competition. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions t...

Why have expectations for the various roles in your business if you aren't going to hold the people in those roles to them??? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help cr...

My thoughts on this might surprise you... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and...

Hurricanes typically cause devastation along the coast, not 3 hours inland within the Northwestern mountains of North Carolina. However, that's exactly what Hurricane Helene did to the town of Asheville, NC and its surrounding community. I asked Jane Rakes (General Manager) and Clara Stroud (Everyday Athlete Physical Therapy and Head of Trainer Development) to share with me what it's been like run...

If you can't get money from them, get data... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan...

Think back to the last team building activity you had with your staff... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business probl...

Let's talk about how to take a deeper look into those "great" ideas we all have... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their busi...

Brendan Rice is the CEO of Wodify, a member management software company that has made a name for itself in the microgym industry. He flew into Charlotte, NC to hang out for the day, check out some unique gym concepts and talk shop. www.wodify.com —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make...

The lack of action on your part, as head of Human Resources, is likely one of the biggest reasons you haven't cultivated a team like you dreamt of when you started the business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been workin...

My colleague Matt Becker, founder of Gym Lawyers, is back on the podcast to talk shop regarding commercial leases and some of the interesting projects we have tag teamed recently as we help gym owners acquire leases and purchase buildings. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you mo...

Hear me out on this one... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them t...

If you came up during the rise of the microgym (read: boutique group fitness), then you know that back in the early days, selling $125-$150/mo memberships was incredibly difficult due to the lack of consumer experience with group fitness. However, these days, it's not only common — but easy, to sell $200+ fitness memberships. Let's talk about why that is and how you may need to change your...

Cheers to you, Warren. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to ex...

Playlists are fine, but aren't tailored to the exact intervals, workout style or flow of your class. What you want is a custom mix that ebbs and flows with the energy of your group fitness class as if there was a live DJ playing inside the room. Well, now that's possible with Reflex Radio. Head over to www.reflex-radio.com and start your free trial.

I had my friends over at Mecka Fitness come on the podcast to talk about how to know who your core customer actually is?? Kevin Beamon (founder) and Sarah Neff (head of Marketing) allowed me to process their existing customer database and run it through The Gym Real Estate Company's customer segmentation reporting software to provide actual data as to who their core customer is and how to find...